Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

ethicallymad.co.nz

#1 Digital Marketing Services Agency Auckland | EthicallyMAD

Page Load Speed

702 ms in total

First Response

251 ms

Resources Loaded

372 ms

Page Rendered

79 ms

ethicallymad.co.nz screenshot

About Website

Visit ethicallymad.co.nz now to see the best up-to-date EthicallyMAD content and also check out these interesting facts you probably never knew about ethicallymad.co.nz

EthicallyMAD is a leading digital marketing agency in Auckland, NZ providing services in Google Ads, SEO, Web Design, & much more. Book a free strategy session!

Visit ethicallymad.co.nz

Key Findings

We analyzed Ethicallymad.co.nz page load time and found that the first response time was 251 ms and then it took 451 ms to load all DOM resources and completely render a web page. This is an excellent result, as only 5% of websites can load faster. This domain responded with an error, which can significantly jeopardize Ethicallymad.co.nz rating and web reputation

Performance Metrics

ethicallymad.co.nz performance score

0

Network Requests Diagram

ethicallymad.co.nz

251 ms

maintenance-domain-mapping.html

50 ms

cloudways-logo.svg

53 ms

forbidden-page.svg

47 ms

Our browser made a total of 4 requests to load all elements on the main page. We found that 25% of them (1 request) were addressed to the original Ethicallymad.co.nz, 50% (2 requests) were made to Cloudways-static-content.s3.amazonaws.com and 25% (1 request) were made to Cloudways-static-content.s3.us-east-1.amazonaws.com. The less responsive or slowest element that took the longest time to load (251 ms) belongs to the original domain Ethicallymad.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 43.5 kB (2%)

Content Size

1.8 MB

After Optimization

1.7 MB

In fact, the total size of Ethicallymad.co.nz main page is 1.8 MB. This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages. Only a small number of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-34%

Potential reduce by 123 B

  • Original 364 B
  • After minification 363 B
  • After compression 241 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 123 B or 34% of the original size.

Image Optimization

-3%

Potential reduce by 42.4 kB

  • Original 1.4 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. EthicallyMAD images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 272 B

  • Original 130.1 kB
  • After minification 130.1 kB
  • After compression 129.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 711 B

  • Original 223.6 kB
  • After minification 223.6 kB
  • After compression 222.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ethicallymad.co.nz has all CSS files already compressed.

Requests Breakdown

We found no issues to fix!

Requests Now

2

After Optimization

2

The browser has sent 2 CSS, Javascripts, AJAX and image requests in order to completely render the main page of EthicallyMAD. According to our analytics all requests are already optimized.

SEO Factors

ethicallymad.co.nz SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ethicallymad.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Ethicallymad.co.nz main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of EthicallyMAD. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: