Tools & Wizards About Us
ethicalpet.com screenshot

Report Summary

  • 11

    Performance

    Renders faster than
    24% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

ethicalpet.com

Ethical Products | Spot | Fashion Pet | Outdoor Dog

Page Load Speed

7.1 sec in total

First Response

1.3 sec

Resources Loaded

5.6 sec

Page Rendered

141 ms

ethicalpet.com screenshot

About Website

Visit ethicalpet.com now to see the best up-to-date Ethical Pet content for United States and also check out these interesting facts you probably never knew about ethicalpet.com

Ethical Products is focused on providing products for dogs and cats. We market products under the SPOT brand, which includes dog and cat toys, dishes, waste management products and other dog and cat a...

Visit ethicalpet.com

Key Findings

We analyzed Ethicalpet.com page load time and found that the first response time was 1.3 sec and then it took 5.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

ethicalpet.com performance score

11

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.2 s

1/100

10%

LCP (Largest Contentful Paint)

Value15.3 s

0/100

25%

SI (Speed Index)

Value13.0 s

2/100

10%

TBT (Total Blocking Time)

Value1,960 ms

8/100

30%

CLS (Cumulative Layout Shift)

Value0.236

53/100

15%

TTI (Time to Interactive)

Value16.5 s

5/100

10%

Network Requests Diagram

www.ethicalpet.com

1295 ms

js

57 ms

camera.css

98 ms

component.css

266 ms

allinone_bannerRotator.css

268 ms

Our browser made a total of 117 requests to load all elements on the main page. We found that 96% of them (112 requests) were addressed to the original Ethicalpet.com, 2% (2 requests) were made to Cdn.jsdelivr.net and 1% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Ethicalpet.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 134.9 kB (10%)

Content Size

1.4 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ethicalpet.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 792.2 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 77.0 kB

  • Original 91.9 kB
  • After minification 80.8 kB
  • After compression 14.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 11.1 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 77.0 kB or 84% of the original size.

Image Optimization

-1%

Potential reduce by 11.8 kB

  • Original 792.2 kB
  • After minification 780.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ethical Pet images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 6.7 kB

  • Original 424.3 kB
  • After minification 422.9 kB
  • After compression 417.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-36%

Potential reduce by 39.4 kB

  • Original 110.7 kB
  • After minification 102.6 kB
  • After compression 71.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ethicalpet.com needs all CSS files to be minified and compressed as it can save up to 39.4 kB or 36% of the original size.

Requests Breakdown

Number of requests can be reduced by 76 (70%)

Requests Now

108

After Optimization

32

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 108 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ethical Pet. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 48 to 1 for JavaScripts and from 24 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.ethicalpet.com

www.ethicalpet.com

1295 ms

js

js

57 ms

camera.css

camera.css

98 ms

component.css

component.css

266 ms

allinone_bannerRotator.css

allinone_bannerRotator.css

268 ms

jquery.bxslider.css

jquery.bxslider.css

272 ms

style.min.css

style.min.css

98 ms

vendors-style.css

vendors-style.css

272 ms

style.css

style.css

130 ms

timeline.css

timeline.css

151 ms

font-awesome.css

font-awesome.css

194 ms

wpfront-notification-bar.min.css

wpfront-notification-bar.min.css

214 ms

master.css

master.css

255 ms

style.css

style.css

278 ms

responsive.css

responsive.css

320 ms

magnific-popup.css

magnific-popup.css

326 ms

jquery.fancybox.min.css

jquery.fancybox.min.css

41 ms

style.css

style.css

327 ms

developer.css

developer.css

332 ms

fonts.css

fonts.css

333 ms

styles.css

styles.css

339 ms

magnific-popup.css

magnific-popup.css

381 ms

style.css

style.css

388 ms

jquery.min.js

jquery.min.js

454 ms

jquery-migrate.min.js

jquery-migrate.min.js

394 ms

jquery.easing.1.3.js

jquery.easing.1.3.js

395 ms

jquery.mobile.customized.min.js

jquery.mobile.customized.min.js

401 ms

camera.min.js

camera.min.js

444 ms

modernizr.custom.js

modernizr.custom.js

450 ms

jquery.dlmenu.js

jquery.dlmenu.js

455 ms

core.min.js

core.min.js

456 ms

mouse.min.js

mouse.min.js

464 ms

draggable.min.js

draggable.min.js

507 ms

jquery.ui.touch-punch.min.js

jquery.ui.touch-punch.min.js

511 ms

allinone_bannerRotator.js

allinone_bannerRotator.js

515 ms

jquery.bxslider.min.js

jquery.bxslider.min.js

517 ms

frontend-gtag.min.js

frontend-gtag.min.js

518 ms

jquery.appear.js

jquery.appear.js

525 ms

jquery.fancybox.min.js

jquery.fancybox.min.js

89 ms

api.js

api.js

44 ms

jquery.expander.min.js

jquery.expander.min.js

565 ms

wpfront-notification-bar.min.js

wpfront-notification-bar.min.js

484 ms

webit_misc.js

webit_misc.js

486 ms

jquery.ethicalpet.js

jquery.ethicalpet.js

452 ms

jquery.matchHeight-min.js

jquery.matchHeight-min.js

436 ms

local-landing.js

local-landing.js

401 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

426 ms

reset.css

reset.css

387 ms

global.css

global.css

382 ms

fonts.css

fonts.css

384 ms

wp-polyfill.min.js

wp-polyfill.min.js

455 ms

hooks.min.js

hooks.min.js

438 ms

i18n.min.js

i18n.min.js

432 ms

lodash.min.js

lodash.min.js

465 ms

url.min.js

url.min.js

396 ms

api-fetch.min.js

api-fetch.min.js

397 ms

index.js

index.js

390 ms

timeline.js

timeline.js

449 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

445 ms

js.cookie.min.js

js.cookie.min.js

404 ms

woocommerce.min.js

woocommerce.min.js

397 ms

cart-fragments.min.js

cart-fragments.min.js

394 ms

comment-reply.min.js

comment-reply.min.js

431 ms

index.js

index.js

429 ms

wp-embed.min.js

wp-embed.min.js

388 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

385 ms

logo-spot.png

logo-spot.png

83 ms

logo.jpg

logo.jpg

82 ms

icon-search.png

icon-search.png

83 ms

megamenu.jpg

megamenu.jpg

84 ms

title-back.png

title-back.png

85 ms

icon-fb.png

icon-fb.png

90 ms

icon-tw.png

icon-tw.png

91 ms

icon-yt.png

icon-yt.png

92 ms

icon-ln.png

icon-ln.png

91 ms

instagram.png

instagram.png

92 ms

ff-logo.png

ff-logo.png

93 ms

2024-Newicon-web-for-home-page.jpg

2024-Newicon-web-for-home-page.jpg

93 ms

doc-ph.jpg

doc-ph.jpg

93 ms

pup-ice-logo-1-225x210.png

pup-ice-logo-1-225x210.png

94 ms

SPOT_logo_2015-small1-120x101.jpg

SPOT_logo_2015-small1-120x101.jpg

94 ms

LOGO_Sleep-Zone-small.jpg

LOGO_Sleep-Zone-small.jpg

95 ms

LOGO-NTH-COLLAGEN-BASED-small-1.jpg

LOGO-NTH-COLLAGEN-BASED-small-1.jpg

95 ms

FFChews_LOGO_no-rays-01-168x101.jpg

FFChews_LOGO_no-rays-01-168x101.jpg

95 ms

brand2.jpg

brand2.jpg

96 ms

listing-logo.png

listing-logo.png

96 ms

PushNPop_LOGO_WEB-150x101.jpg

PushNPop_LOGO_WEB-150x101.jpg

96 ms

Dura-Fused_LOGO_WEB-150x101.jpg

Dura-Fused_LOGO_WEB-150x101.jpg

84 ms

SeekATreat_LOGO_WEB-150x101.jpg

SeekATreat_LOGO_WEB-150x101.jpg

83 ms

PlayStrong_LOGO_WEB-150x101.jpg

PlayStrong_LOGO_WEB-150x101.jpg

84 ms

Bambones_LOGO-WEB-150x101.jpg

Bambones_LOGO-WEB-150x101.jpg

83 ms

lato-regita-webfont.woff

lato-regita-webfont.woff

195 ms

lato-reg-webfont.woff

lato-reg-webfont.woff

135 ms

lato-bol-webfont.woff

lato-bol-webfont.woff

107 ms

lato-lig-webfont.woff

lato-lig-webfont.woff

172 ms

lato-bla-webfont.woff

lato-bla-webfont.woff

114 ms

wp-polyfill-fetch.min.js

wp-polyfill-fetch.min.js

117 ms

wp-polyfill-dom-rect.min.js

wp-polyfill-dom-rect.min.js

166 ms

wp-polyfill-url.min.js

wp-polyfill-url.min.js

179 ms

wp-polyfill-formdata.min.js

wp-polyfill-formdata.min.js

187 ms

wp-polyfill-element-closest.min.js

wp-polyfill-element-closest.min.js

192 ms

wp-polyfill-object-fit.min.js

wp-polyfill-object-fit.min.js

191 ms

DocandPhoebe_LOGO-WEB.jpg

DocandPhoebe_LOGO-WEB.jpg

161 ms

Skinneeez_LOGO-WEB-2-150x101.jpg

Skinneeez_LOGO-WEB-2-150x101.jpg

160 ms

TheBarrettBall_LOGO_WEB-150x101.jpg

TheBarrettBall_LOGO_WEB-150x101.jpg

164 ms

icon-arrow.png

icon-arrow.png

164 ms

icon-arrow-small.png

icon-arrow-small.png

165 ms

arrow_down.png

arrow_down.png

164 ms

recaptcha__en.js

recaptcha__en.js

72 ms

camera_skins.png

camera_skins.png

43 ms

www.ethicalpet.com

www.ethicalpet.com

729 ms

camera-loader.gif

camera-loader.gif

3 ms

slide-back.jpg

slide-back.jpg

125 ms

bx_loader.gif

bx_loader.gif

918 ms

slide-kid.jpg

slide-kid.jpg

185 ms

poppins-regular-webfont.woff

poppins-regular-webfont.woff

65 ms

poppins-bold-webfont.woff

poppins-bold-webfont.woff

66 ms

Accessibility Review

ethicalpet.com accessibility score

80

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

ethicalpet.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

ethicalpet.com SEO score

82

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ethicalpet.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ethicalpet.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ethicalpet.com

Open Graph data is detected on the main page of Ethical Pet. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: