Tools & Wizards About Us
ethority.net screenshot

Report Summary

  • 47

    Performance

    Renders faster than
    65% of other websites

  • 69

    Accessibility

    Visual factors better than
    that of 34% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

ethority.net

ETHORITY: Leading Ethical AI & Data Excellence | AI Trustworthiness Framework - ETHORITY » Trust AI & Data Excellence

Page Load Speed

10.6 sec in total

First Response

1.9 sec

Resources Loaded

8.3 sec

Page Rendered

348 ms

ethority.net screenshot

About Website

Welcome to ethority.net homepage info - get ready to check ETHORITY best content right away, or after learning these important things about ethority.net

ethority >> Digital Marketing Agency > USA > UK > Germany for Social Media, Brand Engagement, Customer Experience, Reputation Management, Employer Branding.

Visit ethority.net

Key Findings

We analyzed Ethority.net page load time and found that the first response time was 1.9 sec and then it took 8.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

ethority.net performance score

47

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.3 s

7/100

10%

LCP (Largest Contentful Paint)

Value9.5 s

0/100

25%

SI (Speed Index)

Value9.3 s

13/100

10%

TBT (Total Blocking Time)

Value130 ms

96/100

30%

CLS (Cumulative Layout Shift)

Value0.145

77/100

15%

TTI (Time to Interactive)

Value7.5 s

48/100

10%

Network Requests Diagram

ethority.net

1937 ms

css

25 ms

wp-emoji-release.min.js

290 ms

grid.css

206 ms

base.css

316 ms

Our browser made a total of 60 requests to load all elements on the main page. We found that 83% of them (50 requests) were addressed to the original Ethority.net, 5% (3 requests) were made to Fonts.googleapis.com and 5% (3 requests) were made to S.gravatar.com. The less responsive or slowest element that took the longest time to load (2 sec) belongs to the original domain Ethority.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 716.4 kB (43%)

Content Size

1.7 MB

After Optimization

955.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ethority.net main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 780.0 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 46.5 kB

  • Original 57.9 kB
  • After minification 56.0 kB
  • After compression 11.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 46.5 kB or 80% of the original size.

Image Optimization

-1%

Potential reduce by 5.5 kB

  • Original 780.0 kB
  • After minification 774.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. ETHORITY images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 190.2 kB

  • Original 279.3 kB
  • After minification 277.8 kB
  • After compression 89.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 190.2 kB or 68% of the original size.

CSS Optimization

-85%

Potential reduce by 474.1 kB

  • Original 554.9 kB
  • After minification 476.2 kB
  • After compression 80.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ethority.net needs all CSS files to be minified and compressed as it can save up to 474.1 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 32 (54%)

Requests Now

59

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 59 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ETHORITY. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 19 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

ethority.net

ethority.net

1937 ms

css

css

25 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

290 ms

grid.css

grid.css

206 ms

base.css

base.css

316 ms

layout.css

layout.css

457 ms

shortcodes.css

shortcodes.css

470 ms

magnific-popup.css

magnific-popup.css

210 ms

mediaelementplayer.css

mediaelementplayer.css

312 ms

ethority.css

ethority.css

602 ms

custom.css

custom.css

337 ms

style.css

style.css

408 ms

form-basic.min.css

form-basic.min.css

423 ms

jetpack.css

jetpack.css

541 ms

flare.css

flare.css

614 ms

css

css

14 ms

jquery.js

jquery.js

893 ms

jquery-migrate.min.js

jquery-migrate.min.js

555 ms

avia-compat.js

avia-compat.js

579 ms

css

css

22 ms

devicepx-jetpack.js

devicepx-jetpack.js

9 ms

gprofiles.js

gprofiles.js

55 ms

wpgroho.js

wpgroho.js

565 ms

avia.js

avia.js

786 ms

shortcodes.js

shortcodes.js

699 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

619 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

871 ms

wp-mediaelement.js

wp-mediaelement.js

660 ms

comment-reply.min.js

comment-reply.min.js

731 ms

wp-embed.min.js

wp-embed.min.js

764 ms

e-201611.js

e-201611.js

3 ms

style.css

style.css

492 ms

ethority_logo_claim_UDE_100.png

ethority_logo_claim_UDE_100.png

643 ms

en.gif

en.gif

220 ms

de.gif

de.gif

220 ms

ethority-home-05.jpg

ethority-home-05.jpg

568 ms

aida.jpg

aida.jpg

221 ms

arag.jpg

arag.jpg

221 ms

audi.jpg

audi.jpg

219 ms

bayer.jpg

bayer.jpg

222 ms

deutschetelekom.jpg

deutschetelekom.jpg

230 ms

eon.jpg

eon.jpg

237 ms

henkel.jpg

henkel.jpg

250 ms

krombacher.jpg

krombacher.jpg

269 ms

postbank.jpg

postbank.jpg

304 ms

siemens.jpg

siemens.jpg

311 ms

techniker_krankenkasse.jpg

techniker_krankenkasse.jpg

333 ms

telefonica_o2.jpg

telefonica_o2.jpg

347 ms

sprite-follow-icons-1.2.4.png

sprite-follow-icons-1.2.4.png

465 ms

entypo-fontello.woff

entypo-fontello.woff

557 ms

hovercard.css

hovercard.css

77 ms

services.css

services.css

77 ms

g.gif

g.gif

6 ms

Social-Media-Engagement.jpg

Social-Media-Engagement.jpg

588 ms

preload-dark-big.gif

preload-dark-big.gif

397 ms

Brand-Engagement-Campaigns.jpg

Brand-Engagement-Campaigns.jpg

205 ms

Customer-Engagement-Social-Customer-Relationship-Management.jpg

Customer-Engagement-Social-Customer-Relationship-Management.jpg

205 ms

Reputation-Issues-Management.jpg

Reputation-Issues-Management.jpg

1993 ms

Employer-Branding-Talent-Attraction.jpg

Employer-Branding-Talent-Attraction.jpg

652 ms

print.css

print.css

1606 ms

Accessibility Review

ethority.net accessibility score

69

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

ethority.net best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

ethority.net SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ethority.net can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ethority.net main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ethority.net

Open Graph data is detected on the main page of ETHORITY. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: