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etica.com screenshot

Report Summary

  • 46

    Performance

    Renders faster than
    64% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

etica.com

LIFE ALERT official website - I've fallen and I can't get up!®

Page Load Speed

3.1 sec in total

First Response

355 ms

Resources Loaded

1.6 sec

Page Rendered

1.1 sec

etica.com screenshot

About Website

Welcome to etica.com homepage info - get ready to check Etica best content right away, or after learning these important things about etica.com

528‚372 lives saved! Life Alert saves a life from a catastrophe every 11 minutes. 24/7 help for fall, medical, shower, out of home emergencies. 800-360-0329.

Visit etica.com

Key Findings

We analyzed Etica.com page load time and found that the first response time was 355 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

etica.com performance score

46

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value9.3 s

1/100

25%

SI (Speed Index)

Value4.8 s

66/100

10%

TBT (Total Blocking Time)

Value210 ms

89/100

30%

CLS (Cumulative Layout Shift)

Value0.266

46/100

15%

TTI (Time to Interactive)

Value8.3 s

40/100

10%

Network Requests Diagram

etica.com

355 ms

www.lifealert.com

80 ms

home2.css

20 ms

jquery-ui-1.10.3.css

43 ms

master.js

58 ms

Our browser made a total of 45 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Etica.com, 76% (34 requests) were made to Lifealert.com and 7% (3 requests) were made to Seal-sanjose.bbb.org. The less responsive or slowest element that took the longest time to load (571 ms) relates to the external source Twitter-badges.s3.amazonaws.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 80.3 kB (13%)

Content Size

642.3 kB

After Optimization

561.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Etica.com main page is 642.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 404.5 kB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 19.5 kB

  • Original 26.6 kB
  • After minification 22.7 kB
  • After compression 7.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.9 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 19.5 kB or 73% of the original size.

Image Optimization

-5%

Potential reduce by 18.6 kB

  • Original 404.5 kB
  • After minification 386.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Etica images are well optimized though.

JavaScript Optimization

-19%

Potential reduce by 37.7 kB

  • Original 194.3 kB
  • After minification 194.3 kB
  • After compression 156.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 37.7 kB or 19% of the original size.

CSS Optimization

-27%

Potential reduce by 4.5 kB

  • Original 16.9 kB
  • After minification 16.9 kB
  • After compression 12.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Etica.com needs all CSS files to be minified and compressed as it can save up to 4.5 kB or 27% of the original size.

Requests Breakdown

Number of requests can be reduced by 22 (54%)

Requests Now

41

After Optimization

19

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 41 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Etica. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

etica.com

etica.com

355 ms

www.lifealert.com

www.lifealert.com

80 ms

home2.css

home2.css

20 ms

jquery-ui-1.10.3.css

jquery-ui-1.10.3.css

43 ms

master.js

master.js

58 ms

jquery-1.8.2.min.js

jquery-1.8.2.min.js

105 ms

jquery-ui.1.10.3.min.js

jquery-ui.1.10.3.min.js

102 ms

WebResource.axd

WebResource.axd

100 ms

ScriptResource.axd

ScriptResource.axd

26 ms

ScriptResource.axd

ScriptResource.axd

100 ms

content.js

content.js

100 ms

ga.js

ga.js

41 ms

Logo.jpg

Logo.jpg

108 ms

life-alert-emergency-response-23351.png

life-alert-emergency-response-23351.png

471 ms

follow_us-b.png

follow_us-b.png

571 ms

LifeAlertPhone2.png

LifeAlertPhone2.png

98 ms

link_why.png

link_why.png

96 ms

6.png

6.png

96 ms

4.png

4.png

131 ms

8.png

8.png

130 ms

comma.png

comma.png

93 ms

0.png

0.png

258 ms

3.png

3.png

257 ms

4.png

4.png

239 ms

comma.png

comma.png

308 ms

0.png

0.png

413 ms

6.png

6.png

306 ms

p.gif

p.gif

412 ms

BewareofImitators_FraudAlert.png

BewareofImitators_FraudAlert.png

412 ms

UL_wht.png

UL_wht.png

412 ms

astrict.png

astrict.png

417 ms

bullet-red.png

bullet-red.png

347 ms

__utm.gif

__utm.gif

232 ms

SAVINGALIFE_jackie.png

SAVINGALIFE_jackie.png

176 ms

LivesSavedYellow_2020.png

LivesSavedYellow_2020.png

144 ms

testimonial3.png

testimonial3.png

142 ms

HowWeWork12-9-20.jpg

HowWeWork12-9-20.jpg

162 ms

HomeContentCenter5-11-2022.jpg

HomeContentCenter5-11-2022.jpg

163 ms

collect

collect

167 ms

life-alert-emergency-response-23351.js

life-alert-emergency-response-23351.js

93 ms

BGcontent4New.png

BGcontent4New.png

55 ms

iu3

iu3

46 ms

ga-audiences

ga-audiences

50 ms

p.gif

p.gif

88 ms

2-life-alert-emergency-response-23351.css

2-life-alert-emergency-response-23351.css

5 ms

Accessibility Review

etica.com accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

etica.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

etica.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Etica.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Etica.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

etica.com

Open Graph description is not detected on the main page of Etica. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: