Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

evidencebasedmarketing.net

Evidence-Based Marketing Articles, Case Studies and Thought Leadership

Page Load Speed

30 sec in total

First Response

657 ms

Resources Loaded

29 sec

Page Rendered

401 ms

evidencebasedmarketing.net screenshot

About Website

Visit evidencebasedmarketing.net now to see the best up-to-date Evidence Based Marketing content for Kenya and also check out these interesting facts you probably never knew about evidencebasedmarketing.net

Marketing news blog featuring evidence-based marketing tools, videos, tutorials, and articles. Written by marketing technologists for marketers working in SEO, social media, marketing automation, cont...

Visit evidencebasedmarketing.net

Key Findings

We analyzed Evidencebasedmarketing.net page load time and found that the first response time was 657 ms and then it took 29.4 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster. Unfortunately, there were 2 request timeouts, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

evidencebasedmarketing.net performance score

0

Network Requests Diagram

evidencebasedmarketing.net

657 ms

style.css

115 ms

facebook-comments-widgets.css

49 ms

jquery.js

158 ms

jquery.ui.core.min.js

67 ms

Our browser made a total of 69 requests to load all elements on the main page. We found that 54% of them (37 requests) were addressed to the original Evidencebasedmarketing.net, 12% (8 requests) were made to Apis.google.com and 4% (3 requests) were made to 0.gravatar.com. The less responsive or slowest element that took the longest time to load (20.3 sec) relates to the external source Widget.embedarticle.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 504.4 kB (60%)

Content Size

843.7 kB

After Optimization

339.3 kB

In fact, the total size of Evidencebasedmarketing.net main page is 843.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Javascripts take 578.5 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 86.4 kB

  • Original 112.1 kB
  • After minification 105.1 kB
  • After compression 25.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 86.4 kB or 77% of the original size.

Image Optimization

-13%

Potential reduce by 10.9 kB

  • Original 84.7 kB
  • After minification 73.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Evidence Based Marketing needs image optimization as it can save up to 10.9 kB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-60%

Potential reduce by 349.3 kB

  • Original 578.5 kB
  • After minification 575.2 kB
  • After compression 229.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 349.3 kB or 60% of the original size.

CSS Optimization

-85%

Potential reduce by 57.8 kB

  • Original 68.4 kB
  • After minification 46.4 kB
  • After compression 10.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Evidencebasedmarketing.net needs all CSS files to be minified and compressed as it can save up to 57.8 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 36 (61%)

Requests Now

59

After Optimization

23

The browser has sent 59 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Evidence Based Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

SEO Factors

evidencebasedmarketing.net SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Evidencebasedmarketing.net can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Evidencebasedmarketing.net main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Evidence Based Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: