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evolve.co.nz screenshot

Report Summary

  • 59

    Performance

    Renders faster than
    74% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

evolve.co.nz

Evolve NZ Marketing Agency. Auckland Digital Marketing Company.

Page Load Speed

4.2 sec in total

First Response

424 ms

Resources Loaded

3.4 sec

Page Rendered

369 ms

evolve.co.nz screenshot

About Website

Welcome to evolve.co.nz homepage info - get ready to check Evolve best content right away, or after learning these important things about evolve.co.nz

Evolve NZ is an Auckland marketing agency. We build digitally-led growth strategies for ambitious businesses. Evolve your business & grow!

Visit evolve.co.nz

Key Findings

We analyzed Evolve.co.nz page load time and found that the first response time was 424 ms and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

evolve.co.nz performance score

59

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

28/100

10%

LCP (Largest Contentful Paint)

Value4.2 s

44/100

25%

SI (Speed Index)

Value4.9 s

65/100

10%

TBT (Total Blocking Time)

Value180 ms

92/100

30%

CLS (Cumulative Layout Shift)

Value0.339

33/100

15%

TTI (Time to Interactive)

Value6.0 s

64/100

10%

Network Requests Diagram

evolve.co.nz

424 ms

www.evolve.co.nz

857 ms

9e96f.css

210 ms

a8e1f.css

424 ms

css

35 ms

Our browser made a total of 36 requests to load all elements on the main page. We found that 86% of them (31 requests) were addressed to the original Evolve.co.nz, 8% (3 requests) were made to Fonts.gstatic.com and 3% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain Evolve.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 28.4 kB (18%)

Content Size

154.2 kB

After Optimization

125.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Evolve.co.nz main page is 154.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 57.3 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 27.9 kB

  • Original 37.2 kB
  • After minification 36.3 kB
  • After compression 9.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 27.9 kB or 75% of the original size.

Image Optimization

-1%

Potential reduce by 442 B

  • Original 57.3 kB
  • After minification 56.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Evolve images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 47 B

  • Original 41.5 kB
  • After minification 41.5 kB
  • After compression 41.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 51 B

  • Original 18.1 kB
  • After minification 18.1 kB
  • After compression 18.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Evolve.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 3 (13%)

Requests Now

23

After Optimization

20

  • Images
  • JavaScript
  • CSS

The browser has sent 23 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Evolve. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

evolve.co.nz

evolve.co.nz

424 ms

www.evolve.co.nz

www.evolve.co.nz

857 ms

9e96f.css

9e96f.css

210 ms

a8e1f.css

a8e1f.css

424 ms

css

css

35 ms

bfe11.js

bfe11.js

809 ms

js

js

58 ms

a72d2.js

a72d2.js

614 ms

1615d.js

1615d.js

612 ms

bg-arrow.png

bg-arrow.png

211 ms

icons-follow-us.png

icons-follow-us.png

211 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

26 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

32 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

34 ms

home-banner-top.jpg

home-banner-top.jpg

810 ms

icon-strategic-foundation.png

icon-strategic-foundation.png

813 ms

icon-simplicity-of-thought.png

icon-simplicity-of-thought.png

825 ms

icon-creative-hard-sell.png

icon-creative-hard-sell.png

827 ms

icon-wise-choices.png

icon-wise-choices.png

836 ms

icon-customised-not-cookie-cutter.png

icon-customised-not-cookie-cutter.png

835 ms

icon-unearthing-gold-nuggets.png

icon-unearthing-gold-nuggets.png

995 ms

insight-strategy-action-growth.png

insight-strategy-action-growth.png

1012 ms

logo.png

logo.png

218 ms

logo-footer.png

logo-footer.png

217 ms

icon-to-top.png

icon-to-top.png

217 ms

c2a-mid-market.png

c2a-mid-market.png

334 ms

c2a-startup-smaller.png

c2a-startup-smaller.png

340 ms

home-banner-bottom.jpg

home-banner-bottom.jpg

835 ms

home-banner-top.jpg

home-banner-top.jpg

409 ms

icon-strategic-foundation.png

icon-strategic-foundation.png

208 ms

icon-simplicity-of-thought.png

icon-simplicity-of-thought.png

210 ms

icon-creative-hard-sell.png

icon-creative-hard-sell.png

225 ms

icon-customised-not-cookie-cutter.png

icon-customised-not-cookie-cutter.png

213 ms

icon-wise-choices.png

icon-wise-choices.png

212 ms

icon-unearthing-gold-nuggets.png

icon-unearthing-gold-nuggets.png

234 ms

insight-strategy-action-growth.png

insight-strategy-action-growth.png

230 ms

Accessibility Review

evolve.co.nz accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

evolve.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

evolve.co.nz SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Evolve.co.nz can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Evolve.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

evolve.co.nz

Open Graph data is detected on the main page of Evolve. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: