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expatessentials.com screenshot

Report Summary

  • 59

    Performance

    Renders faster than
    74% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

expatessentials.com

British Baby Milk Online Shopping. - expatessentials.com

Page Load Speed

2.9 sec in total

First Response

609 ms

Resources Loaded

2.1 sec

Page Rendered

172 ms

expatessentials.com screenshot

About Website

Welcome to expatessentials.com homepage info - get ready to check Expatessentials best content right away, or after learning these important things about expatessentials.com

British Online Shopping for Baby Formula, British Baby Food and all of baby's essentials. Delivered worldwide.

Visit expatessentials.com

Key Findings

We analyzed Expatessentials.com page load time and found that the first response time was 609 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

expatessentials.com performance score

59

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

46/100

10%

LCP (Largest Contentful Paint)

Value5.9 s

14/100

25%

SI (Speed Index)

Value4.6 s

71/100

10%

TBT (Total Blocking Time)

Value370 ms

71/100

30%

CLS (Cumulative Layout Shift)

Value0.018

100/100

15%

TTI (Time to Interactive)

Value5.4 s

72/100

10%

Network Requests Diagram

www.expatessentials.com

609 ms

52e4f875cecae9385b3c12b214b04bd1.expat_new_banner.css.php

105 ms

dae9357400e049f839d1e3b20333f334.jquery.js.php

386 ms

b9486148fab0f4b573fdbb9a8e7de1b2.jqueryui.js.php

466 ms

276bfef2f8c7e5f323e686dac6ccbaa9.expat_new_banner.functions.js.php

424 ms

Our browser made a total of 35 requests to load all elements on the main page. We found that 97% of them (34 requests) were addressed to the original Expatessentials.com, 3% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (609 ms) belongs to the original domain Expatessentials.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 127.0 kB (27%)

Content Size

465.3 kB

After Optimization

338.3 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Expatessentials.com main page is 465.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 338.6 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 24.2 kB

  • Original 30.5 kB
  • After minification 30.5 kB
  • After compression 6.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 24.2 kB or 79% of the original size.

Image Optimization

-27%

Potential reduce by 92.4 kB

  • Original 338.6 kB
  • After minification 246.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Expatessentials needs image optimization as it can save up to 92.4 kB or 27% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-11%

Potential reduce by 10.5 kB

  • Original 96.3 kB
  • After minification 96.3 kB
  • After compression 85.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 10.5 kB or 11% of the original size.

Requests Breakdown

Number of requests can be reduced by 4 (13%)

Requests Now

30

After Optimization

26

  • Images
  • JavaScript
  • CSS

The browser has sent 30 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Expatessentials. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.expatessentials.com

www.expatessentials.com

609 ms

52e4f875cecae9385b3c12b214b04bd1.expat_new_banner.css.php

52e4f875cecae9385b3c12b214b04bd1.expat_new_banner.css.php

105 ms

dae9357400e049f839d1e3b20333f334.jquery.js.php

dae9357400e049f839d1e3b20333f334.jquery.js.php

386 ms

b9486148fab0f4b573fdbb9a8e7de1b2.jqueryui.js.php

b9486148fab0f4b573fdbb9a8e7de1b2.jqueryui.js.php

466 ms

276bfef2f8c7e5f323e686dac6ccbaa9.expat_new_banner.functions.js.php

276bfef2f8c7e5f323e686dac6ccbaa9.expat_new_banner.functions.js.php

424 ms

45a08d818212d56e3efc41fda7cbdb22.lightbox.css.php

45a08d818212d56e3efc41fda7cbdb22.lightbox.css.php

290 ms

61890981b4722468c493a9f40bb0cc0a.lightbox.js.php

61890981b4722468c493a9f40bb0cc0a.lightbox.js.php

320 ms

js

js

49 ms

bg-design.png

bg-design.png

315 ms

Slideshow%20-%20Image%2001.jpg

Slideshow%20-%20Image%2001.jpg

173 ms

slider-shadow.png

slider-shadow.png

104 ms

hipp-anti-reflux.jpg

hipp-anti-reflux.jpg

105 ms

spacerv.gif

spacerv.gif

99 ms

Hipp-Comfort.png

Hipp-Comfort.png

182 ms

Hipp-Growing-Up-2year.png

Hipp-Growing-Up-2year.png

276 ms

hipp-first-800g.jpg

hipp-first-800g.jpg

200 ms

spacerh.gif

spacerh.gif

202 ms

hipp-follow-on-800g.jpg

hipp-follow-on-800g.jpg

226 ms

hipp-growing-up-1-2-600g.jpg

hipp-growing-up-1-2-600g.jpg

276 ms

cards.gif

cards.gif

279 ms

delivery-icon.gif

delivery-icon.gif

295 ms

contact-icon.gif

contact-icon.gif

296 ms

footer-gradient.png

footer-gradient.png

323 ms

header-bg.gif

header-bg.gif

370 ms

EE%20BABY%20Coy%20Logo%20Banner%20680x95%20(2017)%20v3.png

EE%20BABY%20Coy%20Logo%20Banner%20680x95%20(2017)%20v3.png

527 ms

cart-icon.png

cart-icon.png

374 ms

cart-shadow.png

cart-shadow.png

391 ms

arrow.png

arrow.png

389 ms

nav-bg.gif

nav-bg.gif

417 ms

home-icon.png

home-icon.png

464 ms

facebok.png

facebok.png

468 ms

search-icon-off.gif

search-icon-off.gif

484 ms

OpenSans-Regular-webfont.woff

OpenSans-Regular-webfont.woff

474 ms

OpenSans-Semibold-webfont.woff

OpenSans-Semibold-webfont.woff

502 ms

scriptbl_2.woff

scriptbl_2.woff

548 ms

Accessibility Review

expatessentials.com accessibility score

82

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

expatessentials.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

expatessentials.com SEO score

82

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Expatessentials.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Expatessentials.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

expatessentials.com

Open Graph description is not detected on the main page of Expatessentials. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: