Tools & Wizards About Us
exportandtrade.co.nz screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    41% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

exportandtrade.co.nz

Export and Trade Handbook |

Page Load Speed

5.9 sec in total

First Response

668 ms

Resources Loaded

4.8 sec

Page Rendered

421 ms

exportandtrade.co.nz screenshot

About Website

Click here to check amazing Export And Trade content. Otherwise, check out these important facts you probably never knew about exportandtrade.co.nz

Exporter Today is New Zealand's Source for Export and import information. The Export & Trade Handbook is our annual print guide to all things export and import.

Visit exportandtrade.co.nz

Key Findings

We analyzed Exportandtrade.co.nz page load time and found that the first response time was 668 ms and then it took 5.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

exportandtrade.co.nz performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value9.1 s

0/100

10%

LCP (Largest Contentful Paint)

Value9.2 s

1/100

25%

SI (Speed Index)

Value11.5 s

5/100

10%

TBT (Total Blocking Time)

Value430 ms

65/100

30%

CLS (Cumulative Layout Shift)

Value0.55

13/100

15%

TTI (Time to Interactive)

Value13.4 s

11/100

10%

Network Requests Diagram

exportandtrade.co.nz

668 ms

exportandtrade.co.nz

879 ms

css_xE-rWrJf-fncB6ztZfd2huxqgxu4WO-qwma6Xer30m4.css

214 ms

css_heezuUOIZGSkJgIrZzx59BPGAAUoH5MKdNBZwb0iOEs.css

428 ms

css_PGbJgHCUCBf4dg7K9Kt8aAwsApndP4GZ9RuToPy3-Fk.css

636 ms

Our browser made a total of 55 requests to load all elements on the main page. We found that 78% of them (43 requests) were addressed to the original Exportandtrade.co.nz, 7% (4 requests) were made to Securepubads.g.doubleclick.net and 5% (3 requests) were made to Tpc.googlesyndication.com. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Exportandtrade.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 325.7 kB (3%)

Content Size

10.1 MB

After Optimization

9.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Exportandtrade.co.nz main page is 10.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 9.5 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 58.5 kB

  • Original 70.6 kB
  • After minification 67.5 kB
  • After compression 12.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 58.5 kB or 83% of the original size.

Image Optimization

-1%

Potential reduce by 70.3 kB

  • Original 9.5 MB
  • After minification 9.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Export And Trade images are well optimized though.

JavaScript Optimization

-41%

Potential reduce by 191.6 kB

  • Original 465.8 kB
  • After minification 402.2 kB
  • After compression 274.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 191.6 kB or 41% of the original size.

CSS Optimization

-20%

Potential reduce by 5.2 kB

  • Original 26.2 kB
  • After minification 26.2 kB
  • After compression 21.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Exportandtrade.co.nz needs all CSS files to be minified and compressed as it can save up to 5.2 kB or 20% of the original size.

Requests Breakdown

Number of requests can be reduced by 25 (48%)

Requests Now

52

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 52 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Export And Trade. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

exportandtrade.co.nz

exportandtrade.co.nz

668 ms

exportandtrade.co.nz

exportandtrade.co.nz

879 ms

css_xE-rWrJf-fncB6ztZfd2huxqgxu4WO-qwma6Xer30m4.css

css_xE-rWrJf-fncB6ztZfd2huxqgxu4WO-qwma6Xer30m4.css

214 ms

css_heezuUOIZGSkJgIrZzx59BPGAAUoH5MKdNBZwb0iOEs.css

css_heezuUOIZGSkJgIrZzx59BPGAAUoH5MKdNBZwb0iOEs.css

428 ms

css_PGbJgHCUCBf4dg7K9Kt8aAwsApndP4GZ9RuToPy3-Fk.css

css_PGbJgHCUCBf4dg7K9Kt8aAwsApndP4GZ9RuToPy3-Fk.css

636 ms

popup.css

popup.css

637 ms

css_21nmyLdsbigJaTs57cNDWxKvrvN857CnEwTtLG-v9F4.css

css_21nmyLdsbigJaTs57cNDWxKvrvN857CnEwTtLG-v9F4.css

638 ms

css_jGS-JkXoSS_Vm28dbkN827v-yvWqpg9UJ2wxFb7Cvbo.css

css_jGS-JkXoSS_Vm28dbkN827v-yvWqpg9UJ2wxFb7Cvbo.css

640 ms

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css_cIHNL1PeAyE1llyqWMXFTMxK8jBlMx8rzG3SLgZnlKc.css

639 ms

css_tOv4sYZIFS1zsuo0YNSVYdn9vb5mtvEQiOLiBrXeXeQ.css

css_tOv4sYZIFS1zsuo0YNSVYdn9vb5mtvEQiOLiBrXeXeQ.css

642 ms

css_NV3TPJrTqGrjTEiwRENNrVWAgw6LHiH9KZj8j_nqVZo.css

css_NV3TPJrTqGrjTEiwRENNrVWAgw6LHiH9KZj8j_nqVZo.css

847 ms

css_H1iP1bx1qcibIIDq3PDoASFZWOf1A2IQxk-OKGIVj8Y.css

css_H1iP1bx1qcibIIDq3PDoASFZWOf1A2IQxk-OKGIVj8Y.css

848 ms

css_RPBzOnrwFd000NScRpjp99R3EVGig4gGIyOL_KeVxAA.css

css_RPBzOnrwFd000NScRpjp99R3EVGig4gGIyOL_KeVxAA.css

850 ms

css

css

32 ms

js_L2nYPmaV8CBXoU9O-DqRpsh7T0FngWbkrLpn2Lry1xI.js

js_L2nYPmaV8CBXoU9O-DqRpsh7T0FngWbkrLpn2Lry1xI.js

1323 ms

gpt.js

gpt.js

51 ms

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1068 ms

js_e1QX-jmMYBt2twHJIMJU7NnzS5nxHo2oCTNRhCFdiH8.js

js_e1QX-jmMYBt2twHJIMJU7NnzS5nxHo2oCTNRhCFdiH8.js

856 ms

js_ZawnHrloEC-b__P-afZW0qL8b-oBfovlI8jeFWxwUis.js

js_ZawnHrloEC-b__P-afZW0qL8b-oBfovlI8jeFWxwUis.js

1270 ms

js_KjO-aZm1g8-BFB9KjfjH7kIw2msE16dsl9OrCKJfTWU.js

js_KjO-aZm1g8-BFB9KjfjH7kIw2msE16dsl9OrCKJfTWU.js

1059 ms

popup.js

popup.js

1059 ms

js_A8t6cQk0HzSgPCyQhbuhko7c4JgIwvlDaBjplBX5LlE.js

js_A8t6cQk0HzSgPCyQhbuhko7c4JgIwvlDaBjplBX5LlE.js

1070 ms

js

js

60 ms

js__95jQGxxkks9DZSCkQ6LA3dwFMBFtHjlKoyeZniAGgw.js

js__95jQGxxkks9DZSCkQ6LA3dwFMBFtHjlKoyeZniAGgw.js

1483 ms

js_XmvUu_ZnQcG07GKj5KpNBDEIOYoZOKv33WULuVNe7RY.js

js_XmvUu_ZnQcG07GKj5KpNBDEIOYoZOKv33WULuVNe7RY.js

1271 ms

pubads_impl.js

pubads_impl.js

9 ms

ppub_config

ppub_config

119 ms

HiResNewsLetter.jpg

HiResNewsLetter.jpg

255 ms

facebook.png

facebook.png

256 ms

HBK-logo.gif

HBK-logo.gif

255 ms

Export%20Trade%20Hand%20Book%202023_Chapter%201.jpg

Export%20Trade%20Hand%20Book%202023_Chapter%201.jpg

1283 ms

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Export%20Trade%20Hand%20Book%202023_Chapter%202.jpg

1102 ms

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1061 ms

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1320 ms

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Export%20Trade%20Hand%20Book%202023_Chapter%205.jpg

1511 ms

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Export%20Trade%20Hand%20Book%202023_Chapter%206.jpg

1073 ms

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1285 ms

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1325 ms

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1363 ms

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1499 ms

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1500 ms

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1535 ms

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1540 ms

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1576 ms

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1743 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQ.woff

65 ms

ads

ads

119 ms

container.html

container.html

50 ms

search.png

search.png

1613 ms

arrows-777777.png

arrows-777777.png

1585 ms

shadow.png

shadow.png

1610 ms

13703266528873291026

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99 ms

abg_lite.js

abg_lite.js

99 ms

window_focus.js

window_focus.js

103 ms

ufs_web_display.js

ufs_web_display.js

26 ms

Accessibility Review

exportandtrade.co.nz accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

exportandtrade.co.nz best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

exportandtrade.co.nz SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Exportandtrade.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Exportandtrade.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

exportandtrade.co.nz

Open Graph description is not detected on the main page of Export And Trade. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: