Report Summary

  • 60

    Performance

    Renders faster than
    75% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

inbound-marketing-flashcards.elliance.com

Inbound Marketing for Colleges | Insights from Elliance

Page Load Speed

1.5 sec in total

First Response

125 ms

Resources Loaded

1.1 sec

Page Rendered

279 ms

inbound-marketing-flashcards.elliance.com screenshot

About Website

Welcome to inbound-marketing-flashcards.elliance.com homepage info - get ready to check Inbound Marketing Flashcards Elliance best content for United States right away, or after learning these important things about inbound-marketing-flashcards.elliance.com

Inbound marketing for colleges builds brand trust, secures SEO rankings and displays thought leadership. From experience in content creation, optimization and sharing, Elliance developed this deck of ...

Visit inbound-marketing-flashcards.elliance.com

Key Findings

We analyzed Inbound-marketing-flashcards.elliance.com page load time and found that the first response time was 125 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

inbound-marketing-flashcards.elliance.com performance score

60

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

61/100

10%

LCP (Largest Contentful Paint)

Value7.5 s

4/100

25%

SI (Speed Index)

Value6.1 s

44/100

10%

TBT (Total Blocking Time)

Value120 ms

97/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value8.4 s

39/100

10%

Network Requests Diagram

inbound-marketing-flashcards.elliance.com

125 ms

inbound-marketing-for-colleges.elliance.com

549 ms

style.css

43 ms

style.css

106 ms

style.min.css

111 ms

Our browser made a total of 53 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Inbound-marketing-flashcards.elliance.com, 81% (43 requests) were made to Inbound-marketing-for-colleges.elliance.com and 8% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (549 ms) relates to the external source Inbound-marketing-for-colleges.elliance.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 285.1 kB (15%)

Content Size

1.9 MB

After Optimization

1.6 MB

In fact, the total size of Inbound-marketing-flashcards.elliance.com main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 41.3 kB

  • Original 50.0 kB
  • After minification 48.1 kB
  • After compression 8.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 41.3 kB or 83% of the original size.

Image Optimization

-13%

Potential reduce by 220.6 kB

  • Original 1.7 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Inbound Marketing Flashcards Elliance needs image optimization as it can save up to 220.6 kB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-15%

Potential reduce by 18.5 kB

  • Original 120.2 kB
  • After minification 120.1 kB
  • After compression 101.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 18.5 kB or 15% of the original size.

CSS Optimization

-17%

Potential reduce by 4.7 kB

  • Original 26.7 kB
  • After minification 26.7 kB
  • After compression 22.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Inbound-marketing-flashcards.elliance.com needs all CSS files to be minified and compressed as it can save up to 4.7 kB or 17% of the original size.

Requests Breakdown

Number of requests can be reduced by 10 (21%)

Requests Now

47

After Optimization

37

The browser has sent 47 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Inbound Marketing Flashcards Elliance. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

inbound-marketing-flashcards.elliance.com accessibility score

83

Accessibility Issues

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

inbound-marketing-flashcards.elliance.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

inbound-marketing-flashcards.elliance.com SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Inbound-marketing-flashcards.elliance.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Inbound-marketing-flashcards.elliance.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Inbound Marketing Flashcards Elliance. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: