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m2.everythingaustralian.com.au screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 46% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 73

    SEO

    Google-friendlier than
    31% of websites

m2.everythingaustralian.com.au

Iconic Australian Clothing Brands & Outdoors Gear | Australian Brands

Page Load Speed

12.2 sec in total

First Response

1.2 sec

Resources Loaded

10 sec

Page Rendered

969 ms

m2.everythingaustralian.com.au screenshot

About Website

Visit m2.everythingaustralian.com.au now to see the best up-to-date M 2 Everything Australian content for Australia and also check out these interesting facts you probably never knew about m2.everythingaustralian.com.au

We are one of the largest retailers of Australian clothing, workwear, boots, hats & outdoor gear. Check out our range of aussie brand name gear today!

Visit m2.everythingaustralian.com.au

Key Findings

We analyzed M2.everythingaustralian.com.au page load time and found that the first response time was 1.2 sec and then it took 10.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

m2.everythingaustralian.com.au performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

22/100

10%

LCP (Largest Contentful Paint)

Value16.0 s

0/100

25%

SI (Speed Index)

Value18.8 s

0/100

10%

TBT (Total Blocking Time)

Value1,950 ms

8/100

30%

CLS (Cumulative Layout Shift)

Value0.063

97/100

15%

TTI (Time to Interactive)

Value23.7 s

1/100

10%

Network Requests Diagram

everythingaustralian.com.au

1233 ms

mpBlogIcon.css

981 ms

google-reviews.css

995 ms

afterpay-express-checkout.css

976 ms

swiper.min.css

23 ms

Our browser made a total of 190 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original M2.everythingaustralian.com.au, 4% (8 requests) were made to Static.klaviyo.com and 2% (4 requests) were made to Static-tracking.klaviyo.com. The less responsive or slowest element that took the longest time to load (3.7 sec) relates to the external source Everythingaustralian.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 197.1 kB (16%)

Content Size

1.2 MB

After Optimization

1.0 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of M2.everythingaustralian.com.au main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 849.1 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 179.8 kB

  • Original 214.4 kB
  • After minification 187.7 kB
  • After compression 34.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 26.6 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 179.8 kB or 84% of the original size.

Image Optimization

-1%

Potential reduce by 7.3 kB

  • Original 849.1 kB
  • After minification 841.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. M 2 Everything Australian images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 10.0 kB

  • Original 174.8 kB
  • After minification 174.8 kB
  • After compression 164.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 157 (85%)

Requests Now

184

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 184 CSS, Javascripts, AJAX and image requests in order to completely render the main page of M 2 Everything Australian. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 143 to 1 for JavaScripts and from 16 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

everythingaustralian.com.au

everythingaustralian.com.au

1233 ms

mpBlogIcon.css

mpBlogIcon.css

981 ms

google-reviews.css

google-reviews.css

995 ms

afterpay-express-checkout.css

afterpay-express-checkout.css

976 ms

swiper.min.css

swiper.min.css

23 ms

cd-timer.css

cd-timer.css

935 ms

gdpr.css

gdpr.css

28 ms

stripe_payments.css

stripe_payments.css

33 ms

autocomplete.css

autocomplete.css

37 ms

grid.css

grid.css

47 ms

algolia-reset.css

algolia-reset.css

46 ms

instantsearch.v3.css

instantsearch.v3.css

57 ms

default.css

default.css

60 ms

cms_index_index.css

cms_index_index.css

1279 ms

cms_page_view.css

cms_page_view.css

991 ms

f600eccc7be2317b846c96ca9ca695c3.min.js

f600eccc7be2317b846c96ca9ca695c3.min.js

2108 ms

font-awesome.min.css

font-awesome.min.css

38 ms

polyfill.min.js

polyfill.min.js

342 ms

klaviyo.js

klaviyo.js

25 ms

gtm.js

gtm.js

94 ms

logo-black.png

logo-black.png

40 ms

logo.png

logo.png

42 ms

google-review-logo.png

google-review-logo.png

39 ms

jquery.min.js

jquery.min.js

38 ms

common.min.js

common.min.js

959 ms

dataPost.min.js

dataPost.min.js

37 ms

bootstrap.min.js

bootstrap.min.js

939 ms

app.min.js

app.min.js

977 ms

form-key-provider.min.js

form-key-provider.min.js

981 ms

mage-translation-dictionary.min.js

mage-translation-dictionary.min.js

35 ms

instantsearch.min.js

instantsearch.min.js

34 ms

insights.min.js

insights.min.js

69 ms

configurable.min.js

configurable.min.js

69 ms

theme.min.js

theme.min.js

70 ms

cookies.min.js

cookies.min.js

69 ms

aud.svg

aud.svg

67 ms

Flaticon.svg

Flaticon.svg

1418 ms

Flaticon.woff

Flaticon.woff

956 ms

OpenSans-SemiBold-webfont.woff

OpenSans-SemiBold-webfont.woff

2350 ms

OpenSans-Bold-webfont.woff

OpenSans-Bold-webfont.woff

2076 ms

OpenSans-Regular-webfont.woff

OpenSans-Regular-webfont.woff

2139 ms

OpenSans-Light-webfont.woff

OpenSans-Light-webfont.woff

2167 ms

jquery-migrate.min.js

jquery-migrate.min.js

946 ms

main.theme.min.js

main.theme.min.js

948 ms

template.min.js

template.min.js

956 ms

confirm.min.js

confirm.min.js

967 ms

widget.min.js

widget.min.js

976 ms

text.min.js

text.min.js

983 ms

jquery-mixin.min.js

jquery-mixin.min.js

981 ms

underscore.min.js

underscore.min.js

990 ms

translate.min.js

translate.min.js

998 ms

price-utils.min.js

price-utils.min.js

1010 ms

jquery.parsequery.min.js

jquery.parsequery.min.js

1017 ms

fotorama-add-video-events.min.js

fotorama-add-video-events.min.js

1026 ms

mage.min.js

mage.min.js

1014 ms

cookie-wrapper.min.js

cookie-wrapper.min.js

1023 ms

fender_analytics.739eafc699de20b4c3bb.js

fender_analytics.739eafc699de20b4c3bb.js

159 ms

static.047f24ade89e4aff54a9.js

static.047f24ade89e4aff54a9.js

159 ms

runtime.de3587c9054d415a20c1.js

runtime.de3587c9054d415a20c1.js

6 ms

sharedUtils.52f9c435f5e232af1a21.js

sharedUtils.52f9c435f5e232af1a21.js

50 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.3ee75b12730991c4d04b.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.3ee75b12730991c4d04b.js

56 ms

vendors~signup_forms~onsite-triggering.a2030eb5abe19f808c94.js

vendors~signup_forms~onsite-triggering.a2030eb5abe19f808c94.js

75 ms

vendors~signup_forms.e707d6d405eecdf67185.js

vendors~signup_forms.e707d6d405eecdf67185.js

76 ms

default~signup_forms~onsite-triggering.ddf307d73959ae2a00ef.js

default~signup_forms~onsite-triggering.ddf307d73959ae2a00ef.js

75 ms

signup_forms.5828d30d7aa945da8745.js

signup_forms.5828d30d7aa945da8745.js

97 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.3ee75b12730991c4d04b.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.3ee75b12730991c4d04b.js

166 ms

post_identification_sync.39cdd7baee564a8037ee.js

post_identification_sync.39cdd7baee564a8037ee.js

166 ms

price-box.min.js

price-box.min.js

1026 ms

pricebox-widget-mixin.min.js

pricebox-widget-mixin.min.js

1035 ms

destination

destination

77 ms

analytics.js

analytics.js

139 ms

slick.min.js

slick.min.js

2037 ms

home-about-us-large.jpg

home-about-us-large.jpg

3091 ms

fbevents.js

fbevents.js

93 ms

matchMedia.min.js

matchMedia.min.js

3687 ms

widget.min.js

widget.min.js

122 ms

weltpixel_persistentlayer.min.js

weltpixel_persistentlayer.min.js

2932 ms

weltpixel_gtm.min.js

weltpixel_gtm.min.js

1983 ms

98 ms

customer-data.min.js

customer-data.min.js

1943 ms

customer-data-mixin.min.js

customer-data-mixin.min.js

2880 ms

collect

collect

43 ms

collect

collect

50 ms

83 ms

ga-audiences

ga-audiences

87 ms

main.min.js

main.min.js

1279 ms

bootstrap.min.js

bootstrap.min.js

1290 ms

domReady.min.js

domReady.min.js

1279 ms

types.min.js

types.min.js

1260 ms

layout.min.js

layout.min.js

1275 ms

lazysizes.min.js

lazysizes.min.js

1255 ms

ls.unveilhooks.min.js

ls.unveilhooks.min.js

1269 ms

modal.min.js

modal.min.js

1268 ms

version.min.js

version.min.js

1264 ms

js-translation.json

js-translation.json

2224 ms

wrapper.min.js

wrapper.min.js

1577 ms

gallery.min.js

gallery.min.js

2456 ms

vimeo-wrapper.min.js

vimeo-wrapper.min.js

2998 ms

js.cookie.min.js

js.cookie.min.js

3739 ms

knockout.min.js

knockout.min.js

1073 ms

section-config.min.js

section-config.min.js

1071 ms

url.min.js

url.min.js

1086 ms

storage.min.js

storage.min.js

1086 ms

storage-wrapper.min.js

storage-wrapper.min.js

1092 ms

knockout-es5.min.js

knockout-es5.min.js

1077 ms

scripts.min.js

scripts.min.js

1085 ms

engine.min.js

engine.min.js

1086 ms

bootstrap.min.js

bootstrap.min.js

1092 ms

observable_array.min.js

observable_array.min.js

1096 ms

bound-nodes.min.js

bound-nodes.min.js

1101 ms

main.min.js

main.min.js

1099 ms

registry.min.js

registry.min.js

1086 ms

console-logger.min.js

console-logger.min.js

1083 ms

Mongrel_K9_Website.jpg

Mongrel_K9_Website.jpg

1083 ms

Blundstone.jpg

Blundstone.jpg

1080 ms

modal-popup.html

modal-popup.html

1302 ms

modal-slide.html

modal-slide.html

2014 ms

modal-custom.html

modal-custom.html

2207 ms

key-codes.min.js

key-codes.min.js

1308 ms

core.min.js

core.min.js

1315 ms

z-index.min.js

z-index.min.js

1323 ms

Redback.jpg

Redback.jpg

1193 ms

Hard_Yakka.jpg

Hard_Yakka.jpg

1202 ms

Mongrel.jpg

Mongrel.jpg

1214 ms

RM_Williams.jpg

RM_Williams.jpg

1221 ms

KingGee.jpg

KingGee.jpg

1229 ms

Steel_Blue.jpg

Steel_Blue.jpg

1046 ms

local.min.js

local.min.js

553 ms

Anthem.jpg

Anthem.jpg

566 ms

Bisley.jpg

Bisley.jpg

445 ms

js.storage.min.js

js.storage.min.js

418 ms

observable_source.min.js

observable_source.min.js

412 ms

renderer.min.js

renderer.min.js

420 ms

knockout-repeat.min.js

knockout-repeat.min.js

425 ms

knockout-fast-foreach.min.js

knockout-fast-foreach.min.js

433 ms

resizable.min.js

resizable.min.js

440 ms

i18n.min.js

i18n.min.js

446 ms

scope.min.js

scope.min.js

454 ms

range.min.js

range.min.js

461 ms

mage-init.min.js

mage-init.min.js

471 ms

keyboard.min.js

keyboard.min.js

485 ms

optgroup.min.js

optgroup.min.js

494 ms

after-render.min.js

after-render.min.js

493 ms

autoselect.min.js

autoselect.min.js

500 ms

outer_click.min.js

outer_click.min.js

505 ms

fadeVisible.min.js

fadeVisible.min.js

507 ms

collapsible.min.js

collapsible.min.js

514 ms

staticChecked.min.js

staticChecked.min.js

313 ms

simple-checked.min.js

simple-checked.min.js

283 ms

bind-html.min.js

bind-html.min.js

283 ms

tooltip.min.js

tooltip.min.js

1201 ms

events.min.js

events.min.js

277 ms

arrays.min.js

arrays.min.js

278 ms

compare.min.js

compare.min.js

279 ms

misc.min.js

misc.min.js

275 ms

objects.min.js

objects.min.js

274 ms

strings.min.js

strings.min.js

275 ms

template.min.js

template.min.js

276 ms

logger.min.js

logger.min.js

276 ms

entry-factory.min.js

entry-factory.min.js

270 ms

console-output-handler.min.js

console-output-handler.min.js

270 ms

formatter.min.js

formatter.min.js

268 ms

message-pool.min.js

message-pool.min.js

271 ms

levels-pool.min.js

levels-pool.min.js

269 ms

logger-utils.min.js

logger-utils.min.js

271 ms

data.min.js

data.min.js

269 ms

disable-selection.min.js

disable-selection.min.js

268 ms

focusable.min.js

focusable.min.js

272 ms

form.min.js

form.min.js

271 ms

ie.min.js

ie.min.js

274 ms

keycode.min.js

keycode.min.js

271 ms

labels.min.js

labels.min.js

262 ms

jquery-patch.min.js

jquery-patch.min.js

266 ms

plugin.min.js

plugin.min.js

268 ms

safe-active-element.min.js

safe-active-element.min.js

269 ms

safe-blur.min.js

safe-blur.min.js

1177 ms

scroll-parent.min.js

scroll-parent.min.js

260 ms

tabbable.min.js

tabbable.min.js

262 ms

unique-id.min.js

unique-id.min.js

263 ms

class.min.js

class.min.js

262 ms

loader.min.js

loader.min.js

270 ms

async.min.js

async.min.js

270 ms

entry.min.js

entry.min.js

193 ms

moment.min.js

moment.min.js

191 ms

player.min.js

player.min.js

79 ms

dom-observer.min.js

dom-observer.min.js

36 ms

bindings.min.js

bindings.min.js

44 ms

load-player.min.js

load-player.min.js

27 ms

tooltip.html

tooltip.html

251 ms

print-media.css

print-media.css

922 ms

Accessibility Review

m2.everythingaustralian.com.au accessibility score

78

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

ARIA input fields do not have accessible names

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

m2.everythingaustralian.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

m2.everythingaustralian.com.au SEO score

73

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise M2.everythingaustralian.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that M2.everythingaustralian.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

m2.everythingaustralian.com.au

Open Graph description is not detected on the main page of M 2 Everything Australian. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: