Tools & Wizards About Us
marketing.equipmentlocator.com screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 68

    Accessibility

    Visual factors better than
    that of 33% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

marketing.equipmentlocator.com

Websites for farm equipment dealers, construction equipment dealers, outdoor power equipment dealers, forklift dealers. » Digital Marketing for Dealer...

Page Load Speed

5.3 sec in total

First Response

52 ms

Resources Loaded

5 sec

Page Rendered

222 ms

marketing.equipmentlocator.com screenshot

About Website

Click here to check amazing Marketing Equipment Locator content for United States. Otherwise, check out these important facts you probably never knew about marketing.equipmentlocator.com

We provide all heavy, agricultural, and outdoor power equipment dealerships with digital marketing services, improve their inventory marketing, management, web design, email hosting, and consulting.

Visit marketing.equipmentlocator.com

Key Findings

We analyzed Marketing.equipmentlocator.com page load time and found that the first response time was 52 ms and then it took 5.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

marketing.equipmentlocator.com performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

16/100

10%

LCP (Largest Contentful Paint)

Value28.0 s

0/100

25%

SI (Speed Index)

Value17.6 s

0/100

10%

TBT (Total Blocking Time)

Value1,640 ms

12/100

30%

CLS (Cumulative Layout Shift)

Value0.061

97/100

15%

TTI (Time to Interactive)

Value21.8 s

1/100

10%

Network Requests Diagram

marketing.equipmentlocator.com

52 ms

marketing.equipmentlocator.com

859 ms

www.digitalmarketingfordealers.com

928 ms

platform.js

48 ms

gtm.js

150 ms

Our browser made a total of 58 requests to load all elements on the main page. We found that 3% of them (2 requests) were addressed to the original Marketing.equipmentlocator.com, 57% (33 requests) were made to Digitalmarketingfordealers.com and 16% (9 requests) were made to My.textmagic.com. The less responsive or slowest element that took the longest time to load (2.5 sec) relates to the external source Digitalmarketingfordealers.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 305.2 kB (28%)

Content Size

1.1 MB

After Optimization

800.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Marketing.equipmentlocator.com main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 639.1 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 37.0 kB

  • Original 49.1 kB
  • After minification 43.9 kB
  • After compression 12.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 5.2 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 37.0 kB or 75% of the original size.

Image Optimization

-21%

Potential reduce by 64.4 kB

  • Original 311.4 kB
  • After minification 247.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Marketing Equipment Locator needs image optimization as it can save up to 64.4 kB or 21% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-26%

Potential reduce by 166.4 kB

  • Original 639.1 kB
  • After minification 639.1 kB
  • After compression 472.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 166.4 kB or 26% of the original size.

CSS Optimization

-35%

Potential reduce by 37.4 kB

  • Original 106.3 kB
  • After minification 106.3 kB
  • After compression 68.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Marketing.equipmentlocator.com needs all CSS files to be minified and compressed as it can save up to 37.4 kB or 35% of the original size.

Requests Breakdown

Number of requests can be reduced by 29 (55%)

Requests Now

53

After Optimization

24

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marketing Equipment Locator. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

marketing.equipmentlocator.com

marketing.equipmentlocator.com

52 ms

marketing.equipmentlocator.com

marketing.equipmentlocator.com

859 ms

www.digitalmarketingfordealers.com

www.digitalmarketingfordealers.com

928 ms

platform.js

platform.js

48 ms

gtm.js

gtm.js

150 ms

bcbf251eb304161c00b15c434.js

bcbf251eb304161c00b15c434.js

92 ms

classic-10_7.css

classic-10_7.css

42 ms

animate.min.css

animate.min.css

53 ms

sharethis.js

sharethis.js

43 ms

combined.css

combined.css

417 ms

flexslider-2.6.css

flexslider-2.6.css

245 ms

magic.min.css

magic.min.css

246 ms

DMFD-logo.png

DMFD-logo.png

245 ms

normalize.css

normalize.css

411 ms

css

css

55 ms

css2

css2

83 ms

jquery-1.8.3.min.js

jquery-1.8.3.min.js

441 ms

combined.js

combined.js

759 ms

els-forms.js

els-forms.js

413 ms

jquery.flexslider-2.6-min.js

jquery.flexslider-2.6-min.js

412 ms

firefunction.js

firefunction.js

412 ms

modernizr.js

modernizr.js

439 ms

TimedTrigger.js

TimedTrigger.js

439 ms

jquery.tabSlideOut.v1.3.js

jquery.tabSlideOut.v1.3.js

516 ms

wow.js

wow.js

516 ms

DMFD-logo-blue.png

DMFD-logo-blue.png

449 ms

responsive-ico.png

responsive-ico.png

450 ms

seo-ico.png

seo-ico.png

515 ms

sem-ico.png

sem-ico.png

580 ms

parts-ico.png

parts-ico.png

613 ms

signage-ico.png

signage-ico.png

516 ms

data-mang-ico.png

data-mang-ico.png

516 ms

equip-ico.png

equip-ico.png

516 ms

els-ico.png

els-ico.png

543 ms

email-marketing-ico.png

email-marketing-ico.png

543 ms

sms-ico.png

sms-ico.png

543 ms

social-media-ico.png

social-media-ico.png

660 ms

email-host-ico.png

email-host-ico.png

659 ms

d-marketing-872px.jpg

d-marketing-872px.jpg

724 ms

authnetseal.png

authnetseal.png

703 ms

js

js

64 ms

analytics.js

analytics.js

20 ms

collect

collect

173 ms

animated-digital-background.gif

animated-digital-background.gif

2486 ms

mfg-bg.png

mfg-bg.png

508 ms

zOL64pLDlL1D99S8g8PtiKchm-BsiuLg.ttf

zOL64pLDlL1D99S8g8PtiKchm-BsiuLg.ttf

52 ms

client.js

client.js

120 ms

25dab24acd53c2d

25dab24acd53c2d

214 ms

minimized

minimized

204 ms

expanded

expanded

236 ms

bootstrap.min.css

bootstrap.min.css

17 ms

userwidgets.css

userwidgets.css

35 ms

jquery.min.js

jquery.min.js

22 ms

jquery-ui.min.js

jquery-ui.min.js

23 ms

server.js

server.js

61 ms

bootstrap.min.js

bootstrap.min.js

66 ms

logo-powered.png

logo-powered.png

28 ms

print.css

print.css

247 ms

Accessibility Review

marketing.equipmentlocator.com accessibility score

68

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

marketing.equipmentlocator.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

marketing.equipmentlocator.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marketing.equipmentlocator.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Marketing.equipmentlocator.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

marketing.equipmentlocator.com

Open Graph description is not detected on the main page of Marketing Equipment Locator. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: