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Report Summary

  • 43

    Performance

    Renders faster than
    62% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 0

    Best Practices

  • 90

    SEO

    Google-friendlier than
    68% of websites

retail.emarketer.com

Retail & Ecommerce Articles | Insider Intelligence

Page Load Speed

817 ms in total

First Response

29 ms

Resources Loaded

482 ms

Page Rendered

306 ms

retail.emarketer.com screenshot

About Website

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Key Findings

We analyzed Retail.emarketer.com page load time and found that the first response time was 29 ms and then it took 788 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster.

Performance Metrics

retail.emarketer.com performance score

43

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.6 s

63/100

10%

LCP (Largest Contentful Paint)

Value2.8 s

84/100

25%

SI (Speed Index)

Value12.3 s

3/100

10%

TBT (Total Blocking Time)

Value8,810 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.005

100/100

15%

TTI (Time to Interactive)

Value24.1 s

0/100

10%

Network Requests Diagram

retail.emarketer.com

29 ms

retail-ecommerce

47 ms

fonts.css

108 ms

all.css

75 ms

harvester.min.js

43 ms

Our browser made a total of 25 requests to load all elements on the main page. We found that 4% of them (1 request) were addressed to the original Retail.emarketer.com, 60% (15 requests) were made to Emarketer.com and 28% (7 requests) were made to Fonts.emarketer.com. The less responsive or slowest element that took the longest time to load (108 ms) relates to the external source Fonts.emarketer.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 251.8 kB (72%)

Content Size

351.5 kB

After Optimization

99.7 kB

  • HTML
  • JavaScript
  • CSS

In fact, the total size of Retail.emarketer.com main page is 351.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. HTML takes 210.9 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 171.0 kB

  • Original 210.9 kB
  • After minification 210.4 kB
  • After compression 39.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 171.0 kB or 81% of the original size.

JavaScript Optimization

-71%

Potential reduce by 72.8 kB

  • Original 102.6 kB
  • After minification 102.6 kB
  • After compression 29.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 72.8 kB or 71% of the original size.

CSS Optimization

-21%

Potential reduce by 8.0 kB

  • Original 38.0 kB
  • After minification 36.6 kB
  • After compression 30.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Retail.emarketer.com needs all CSS files to be minified and compressed as it can save up to 8.0 kB or 21% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (89%)

Requests Now

18

After Optimization

2

  • JavaScript
  • CSS

The browser has sent 18 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Retail Emarketer. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

retail.emarketer.com

retail.emarketer.com

29 ms

retail-ecommerce

retail-ecommerce

47 ms

fonts.css

fonts.css

108 ms

all.css

all.css

75 ms

harvester.min.js

harvester.min.js

43 ms

7eff9a7b3253c8e4.css

7eff9a7b3253c8e4.css

20 ms

polyfills-c67a75d1b6f99dc8.js

polyfills-c67a75d1b6f99dc8.js

32 ms

webpack-c3c17c26c6b29705.js

webpack-c3c17c26c6b29705.js

19 ms

framework-2c79e2a64abdb08b.js

framework-2c79e2a64abdb08b.js

50 ms

main-5282b4f950aac7f6.js

main-5282b4f950aac7f6.js

31 ms

_app-519c9b5d27411e4c.js

_app-519c9b5d27411e4c.js

50 ms

3cdde266-a496239681d40a7a.js

3cdde266-a496239681d40a7a.js

52 ms

508-2576c75cf7be9472.js

508-2576c75cf7be9472.js

40 ms

37-0497e533c649ee06.js

37-0497e533c649ee06.js

40 ms

280-1b42bb0e421ff870.js

280-1b42bb0e421ff870.js

51 ms

topic-2c8cce8a744dc9ac.js

topic-2c8cce8a744dc9ac.js

49 ms

_buildManifest.js

_buildManifest.js

62 ms

_ssgManifest.js

_ssgManifest.js

58 ms

evergage.min.js

evergage.min.js

21 ms

fonts.css

fonts.css

87 ms

labgrotesque-bold.woff

labgrotesque-bold.woff

4 ms

labgrotesque-black.woff

labgrotesque-black.woff

47 ms

labgrotesque-medium.woff

labgrotesque-medium.woff

46 ms

labgrotesque-regular.woff

labgrotesque-regular.woff

45 ms

labgrotesque-light.woff

labgrotesque-light.woff

46 ms

Accessibility Review

retail.emarketer.com accessibility score

82

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

SEO Factors

retail.emarketer.com SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Retail.emarketer.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Retail.emarketer.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

retail.emarketer.com

Open Graph data is detected on the main page of Retail Emarketer. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: