Tools & Wizards About Us
shop.eastmidlandsairport.com screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

shop.eastmidlandsairport.com

Click and Collect at World Duty Free | East Midlands Airport

Page Load Speed

5.2 sec in total

First Response

79 ms

Resources Loaded

4.5 sec

Page Rendered

622 ms

shop.eastmidlandsairport.com screenshot

About Website

Click here to check amazing Shop East Midlands Airport content for United Kingdom. Otherwise, check out these important facts you probably never knew about shop.eastmidlandsairport.com

Shop for duty free items with our Click & Collect service at East Midlands Airport, with unbeatable prices and airport exclusives. Reserve your items today.

Visit shop.eastmidlandsairport.com

Key Findings

We analyzed Shop.eastmidlandsairport.com page load time and found that the first response time was 79 ms and then it took 5.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

shop.eastmidlandsairport.com performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.6 s

63/100

10%

LCP (Largest Contentful Paint)

Value11.0 s

0/100

25%

SI (Speed Index)

Value12.0 s

4/100

10%

TBT (Total Blocking Time)

Value1,660 ms

11/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value16.8 s

5/100

10%

Network Requests Diagram

79 ms

59510405f8134ba9.css

50 ms

53f4a19f84e3464d.css

38 ms

06e088e7fed85d13.css

46 ms

polyfills-c67a75d1b6f99dc8.js

1044 ms

Our browser made a total of 114 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Shop.eastmidlandsairport.com, 36% (41 requests) were made to Assets.live.dxp.maginfrastructure.com. The less responsive or slowest element that took the longest time to load (3.4 sec) relates to the external source Eastmidlandsairport.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 812.7 kB (23%)

Content Size

3.5 MB

After Optimization

2.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shop.eastmidlandsairport.com main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 2.8 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 313.1 kB

  • Original 367.0 kB
  • After minification 367.0 kB
  • After compression 53.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 313.1 kB or 85% of the original size.

Image Optimization

-18%

Potential reduce by 495.9 kB

  • Original 2.8 MB
  • After minification 2.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Shop East Midlands Airport needs image optimization as it can save up to 495.9 kB or 18% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-1%

Potential reduce by 3.6 kB

  • Original 339.1 kB
  • After minification 339.1 kB
  • After compression 335.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 62 B

  • Original 7.6 kB
  • After minification 7.6 kB
  • After compression 7.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shop.eastmidlandsairport.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 70 (63%)

Requests Now

111

After Optimization

41

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 111 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop East Midlands Airport. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 66 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

79 ms

59510405f8134ba9.css

59510405f8134ba9.css

50 ms

53f4a19f84e3464d.css

53f4a19f84e3464d.css

38 ms

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06e088e7fed85d13.css

46 ms

polyfills-c67a75d1b6f99dc8.js

polyfills-c67a75d1b6f99dc8.js

1044 ms

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107 ms

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97 ms

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97 ms

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108 ms

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112 ms

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737 ms

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820 ms

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2355 ms

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2365 ms

mag_ema_colr_pos_rgb_new.svg

mag_ema_colr_pos_rgb_new.svg

67 ms

icon-my-bookings.svg

icon-my-bookings.svg

36 ms

filters:quality(75)

filters:quality(75)

52 ms

filters:quality(75)

filters:quality(75)

36 ms

wdf-up-to-50-off-selected-spirits.jpg

wdf-up-to-50-off-selected-spirits.jpg

38 ms

icon-arrow-blue.svg

icon-arrow-blue.svg

37 ms

wdf-a-world-of-whisky.png

wdf-a-world-of-whisky.png

40 ms

wdf-up-to-20-off-sunglasses.png

wdf-up-to-20-off-sunglasses.png

41 ms

fragrances-from-1995.jpg

fragrances-from-1995.jpg

44 ms

wdf-up-to-40-off-selected-fragrances.jpg

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44 ms

wdf-travel-beauty-exclusive.jpg

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42 ms

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46 ms

creed_grey.png

creed_grey.png

48 ms

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48 ms

tom-ford.jpg

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57 ms

esteelauder.jpg

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60 ms

jo-malone.jpg

jo-malone.jpg

55 ms

cl-logo.png

cl-logo.png

53 ms

johnniewalker.jpg

johnniewalker.jpg

58 ms

jackdaniels.jpg

jackdaniels.jpg

66 ms

bombay_sapphire_grey_01.png

bombay_sapphire_grey_01.png

54 ms

dior.jpg

dior.jpg

68 ms

lancome.jpg

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68 ms

armani.jpg

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70 ms

rayban.png

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72 ms

prada.png

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85 ms

gucci.png

gucci.png

77 ms

grey-goose.png

grey-goose.png

86 ms

retail-dufry-sign-up.png

retail-dufry-sign-up.png

76 ms

duty-free-tag-icon.svg

duty-free-tag-icon.svg

74 ms

icon-arrow-white.svg

icon-arrow-white.svg

84 ms

icon-arrow-blue-up.svg

icon-arrow-blue-up.svg

85 ms

icon-tick-green.svg

icon-tick-green.svg

85 ms

icon-nav-gtaf.svg

icon-nav-gtaf.svg

86 ms

icon-parking-square-green.svg

icon-parking-square-green.svg

106 ms

icon-nav-at-the-airport.svg

icon-nav-at-the-airport.svg

108 ms

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2335 ms

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80 ms

facebook.svg

facebook.svg

72 ms

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x_twitter_logo.svg

55 ms

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youtube.svg

75 ms

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instagram.svg

78 ms

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1657 ms

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1403 ms

693 ms

Accessibility Review

shop.eastmidlandsairport.com accessibility score

87

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

shop.eastmidlandsairport.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

shop.eastmidlandsairport.com SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shop.eastmidlandsairport.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Shop.eastmidlandsairport.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shop.eastmidlandsairport.com

Open Graph description is not detected on the main page of Shop East Midlands Airport. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: