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direct.frieling.com screenshot

Report Summary

  • 14

    Performance

    Renders faster than
    26% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

direct.frieling.com

Kitchen Cookware and Beverage Servers | Direct.Frieling

Page Load Speed

2.7 sec in total

First Response

331 ms

Resources Loaded

2.1 sec

Page Rendered

278 ms

direct.frieling.com screenshot

About Website

Welcome to direct.frieling.com homepage info - get ready to check Direct Frieling best content for United States right away, or after learning these important things about direct.frieling.com

When you're searching for unique and functional culinary tools for your home kitchen that last a lifetime, Frieling is your one-stop shop for high-quality pots, pans, and other kitchen cookware.

Visit direct.frieling.com

Key Findings

We analyzed Direct.frieling.com page load time and found that the first response time was 331 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

direct.frieling.com performance score

14

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.5 s

1/100

10%

LCP (Largest Contentful Paint)

Value16.2 s

0/100

25%

SI (Speed Index)

Value10.7 s

7/100

10%

TBT (Total Blocking Time)

Value2,680 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.141

78/100

15%

TTI (Time to Interactive)

Value15.9 s

6/100

10%

Network Requests Diagram

Default.asp

331 ms

jquery-ui.css

67 ms

default.css

51 ms

26320200528093741.css

79 ms

jquery-3.7.1.min.js

66 ms

Our browser made a total of 75 requests to load all elements on the main page. We found that 49% of them (37 requests) were addressed to the original Direct.frieling.com, 9% (7 requests) were made to Frieling.com and 8% (6 requests) were made to D21ivvgspl06jm.cloudfront.net. The less responsive or slowest element that took the longest time to load (570 ms) belongs to the original domain Direct.frieling.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 477.4 kB (26%)

Content Size

1.9 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Direct.frieling.com main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 106.9 kB

  • Original 141.7 kB
  • After minification 125.0 kB
  • After compression 34.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 16.6 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 106.9 kB or 75% of the original size.

Image Optimization

-1%

Potential reduce by 13.9 kB

  • Original 1.1 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Direct Frieling images are well optimized though.

JavaScript Optimization

-13%

Potential reduce by 29.5 kB

  • Original 222.6 kB
  • After minification 222.6 kB
  • After compression 193.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 29.5 kB or 13% of the original size.

CSS Optimization

-81%

Potential reduce by 327.0 kB

  • Original 403.7 kB
  • After minification 403.3 kB
  • After compression 76.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Direct.frieling.com needs all CSS files to be minified and compressed as it can save up to 327.0 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 35 (51%)

Requests Now

69

After Optimization

34

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 69 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Direct Frieling. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Default.asp

Default.asp

331 ms

jquery-ui.css

jquery-ui.css

67 ms

default.css

default.css

51 ms

26320200528093741.css

26320200528093741.css

79 ms

jquery-3.7.1.min.js

jquery-3.7.1.min.js

66 ms

jquery-migrate-merged.js

jquery-migrate-merged.js

150 ms

jquery-ui.min.js

jquery-ui.min.js

74 ms

volusion.js

volusion.js

191 ms

content.css

content.css

190 ms

paypal-rest-default-buttons.js

paypal-rest-default-buttons.js

138 ms

soft_add.js

soft_add.js

189 ms

soft_add_mult.js

soft_add_mult.js

195 ms

soft_add.css

soft_add.css

194 ms

javascripts.js

javascripts.js

195 ms

f2c8c7e93216e073_complete.js

f2c8c7e93216e073_complete.js

71 ms

js

js

106 ms

template.css

template.css

221 ms

theme-icons-base.css

theme-icons-base.css

67 ms

design-toolkit.min.js

design-toolkit.min.js

226 ms

js

js

111 ms

js

js

146 ms

vnav.css

vnav.css

222 ms

vnav.js

vnav.js

205 ms

owl.carousel.css

owl.carousel.css

224 ms

volusion-owl.css

volusion-owl.css

250 ms

owl.carousel.js

owl.carousel.js

255 ms

template.min.js

template.min.js

392 ms

volusion-GA4.js

volusion-GA4.js

68 ms

class-name-watcher.js

class-name-watcher.js

278 ms

paypal-push-cart.js

paypal-push-cart.js

263 ms

push-cart.js

push-cart.js

286 ms

css

css

56 ms

css

css

73 ms

fontello.css

fontello.css

113 ms

ionicons.min.css

ionicons.min.css

126 ms

7001-1.png

7001-1.png

337 ms

blackcube.png

blackcube.png

458 ms

cilio.png

cilio.png

457 ms

durgol.png

durgol.png

453 ms

Kuchenprofi-logo.png

Kuchenprofi-logo.png

456 ms

seltman.png

seltman.png

456 ms

zassenhaus.jpg

zassenhaus.jpg

454 ms

zenker.png

zenker.png

496 ms

4107ZVTR20C09-1.png

4107ZVTR20C09-1.png

335 ms

FPM-1.png

FPM-1.png

448 ms

BCSet7-1.jpg

BCSet7-1.jpg

414 ms

M072198-1.png

M072198-1.png

412 ms

C103168-1.png

C103168-1.png

413 ms

header_bg.png

header_bg.png

47 ms

Free%20Freight.png

Free%20Freight.png

102 ms

Icon_FreeShipping_Small.gif

Icon_FreeShipping_Small.gif

46 ms

star4.5.gif

star4.5.gif

46 ms

Amefa%20Logo_Blue%20Box_CMYK_Print.jpg

Amefa%20Logo_Blue%20Box_CMYK_Print.jpg

378 ms

frieling_spring_900x600.jpg

frieling_spring_900x600.jpg

157 ms

va9b4kzIxd1KFppkaRKvDRPJVDf_vB_ekGrW.ttf

va9b4kzIxd1KFppkaRKvDRPJVDf_vB_ekGrW.ttf

318 ms

bat.js

bat.js

366 ms

fbevents.js

fbevents.js

365 ms

facebook-light.svg

facebook-light.svg

240 ms

instagram-light.svg

instagram-light.svg

246 ms

youtube-light.svg

youtube-light.svg

248 ms

pinterest-light.svg

pinterest-light.svg

244 ms

rss-light.svg

rss-light.svg

244 ms

Icon_New_FreeShipping_small_frieling.gif

Icon_New_FreeShipping_small_frieling.gif

308 ms

1cXxaUPXBpj2rGoU7C9WiHGA.ttf

1cXxaUPXBpj2rGoU7C9WiHGA.ttf

221 ms

ssl.asp

ssl.asp

440 ms

ajax_receiver.asp

ajax_receiver.asp

566 ms

AjaxCart.asp

AjaxCart.asp

334 ms

ajaxcart.asp

ajaxcart.asp

570 ms

ConfigurationSettingProvider.ashx

ConfigurationSettingProvider.ashx

184 ms

svgdefs.svg

svgdefs.svg

218 ms

button-icons.woff

button-icons.woff

148 ms

button-icons.woff

button-icons.woff

358 ms

1644260123147.png

1644260123147.png

139 ms

17477197.js

17477197.js

11 ms

button-icons.ttf

button-icons.ttf

361 ms

Accessibility Review

direct.frieling.com accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

direct.frieling.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

direct.frieling.com SEO score

79

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Direct.frieling.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Direct.frieling.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

direct.frieling.com

Open Graph description is not detected on the main page of Direct Frieling. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: