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fairtrade.com.au screenshot

Report Summary

  • 28

    Performance

    Renders faster than
    47% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

fairtrade.com.au

Beer 101

Page Load Speed

6.4 sec in total

First Response

1.2 sec

Resources Loaded

5 sec

Page Rendered

256 ms

fairtrade.com.au screenshot

About Website

Click here to check amazing Fairtrade content for Australia. Otherwise, check out these important facts you probably never knew about fairtrade.com.au

Visit fairtrade.com.au

Key Findings

We analyzed Fairtrade.com.au page load time and found that the first response time was 1.2 sec and then it took 5.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

fairtrade.com.au performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.2 s

8/100

10%

LCP (Largest Contentful Paint)

Value12.0 s

0/100

25%

SI (Speed Index)

Value10.1 s

9/100

10%

TBT (Total Blocking Time)

Value890 ms

32/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value11.6 s

18/100

10%

Network Requests Diagram

fairtrade.com.au

1150 ms

dcp1niz.js

137 ms

node.css

221 ms

defaults.css

443 ms

system.css

444 ms

Our browser made a total of 116 requests to load all elements on the main page. We found that 43% of them (50 requests) were addressed to the original Fairtrade.com.au, 16% (19 requests) were made to Static.xx.fbcdn.net and 9% (10 requests) were made to Use.typekit.com. The less responsive or slowest element that took the longest time to load (2.7 sec) belongs to the original domain Fairtrade.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 404.6 kB (17%)

Content Size

2.4 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Fairtrade.com.au main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 30.6 kB

  • Original 37.8 kB
  • After minification 35.6 kB
  • After compression 7.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 30.6 kB or 81% of the original size.

Image Optimization

-4%

Potential reduce by 74.4 kB

  • Original 1.9 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fairtrade images are well optimized though.

JavaScript Optimization

-54%

Potential reduce by 142.2 kB

  • Original 261.5 kB
  • After minification 249.5 kB
  • After compression 119.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 142.2 kB or 54% of the original size.

CSS Optimization

-83%

Potential reduce by 157.5 kB

  • Original 188.7 kB
  • After minification 154.6 kB
  • After compression 31.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fairtrade.com.au needs all CSS files to be minified and compressed as it can save up to 157.5 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 70 (67%)

Requests Now

105

After Optimization

35

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 105 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fairtrade. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and from 25 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

fairtrade.com.au

fairtrade.com.au

1150 ms

dcp1niz.js

dcp1niz.js

137 ms

node.css

node.css

221 ms

defaults.css

defaults.css

443 ms

system.css

system.css

444 ms

user.css

user.css

458 ms

content-module.css

content-module.css

459 ms

colorbox_default_style.css

colorbox_default_style.css

462 ms

fbconnect.css

fbconnect.css

462 ms

filefield.css

filefield.css

659 ms

fieldgroup.css

fieldgroup.css

660 ms

views.css

views.css

683 ms

base.css

base.css

688 ms

skeleton.css

skeleton.css

692 ms

layout.css

layout.css

693 ms

admin.css

admin.css

876 ms

screen.css

screen.css

880 ms

responsive.css

responsive.css

909 ms

typography.css

typography.css

915 ms

snapwidget.js

snapwidget.js

8 ms

jquery.min.js

jquery.min.js

1150 ms

drupal.js

drupal.js

1094 ms

jquery.colorbox-min.js

jquery.colorbox-min.js

1096 ms

colorbox.js

colorbox.js

1134 ms

colorbox_default_style.js

colorbox_default_style.js

1139 ms

colorbox_load.js

colorbox_load.js

1144 ms

colorbox_inline.js

colorbox_inline.js

1311 ms

colorbox_login.js

colorbox_login.js

1323 ms

fbconnect.js

fbconnect.js

1361 ms

script.js

script.js

1375 ms

p.gif

p.gif

126 ms

ga.js

ga.js

33 ms

brandmark.png

brandmark.png

548 ms

flag.au.png

flag.au.png

548 ms

justnow.background.png

justnow.background.png

941 ms

POY-FTF14-Slider_0.png

POY-FTF14-Slider_0.png

2665 ms

full.width.png

full.width.png

961 ms

Farmers_0.png

Farmers_0.png

1906 ms

Untitled-4.png

Untitled-4.png

1223 ms

mice%20white%20border.png

mice%20white%20border.png

1445 ms

small.column.width2.png

small.column.width2.png

960 ms

160229-impact-report-2015-sireet.jpg

160229-impact-report-2015-sireet.jpg

1437 ms

100_0446%20%281%29.JPG

100_0446%20%281%29.JPG

1736 ms

Deingi%20Low%20Res.jpg

Deingi%20Low%20Res.jpg

1739 ms

widgets.js

widgets.js

7 ms

222 ms

social.bars.png

social.bars.png

1714 ms

social.drops.png

social.drops.png

1717 ms

find.fairtrade.circle.png

find.fairtrade.circle.png

1812 ms

text.box.png

text.box.png

1843 ms

text.box.btn.png

text.box.btn.png

1883 ms

close.btn.png

close.btn.png

1894 ms

fta.logo.png

fta.logo.png

2031 ms

fta.button.png

fta.button.png

2071 ms

adellebasic_bold-webfont.woff

adellebasic_bold-webfont.woff

2115 ms

__utm.gif

__utm.gif

12 ms

likebox.php

likebox.php

437 ms

combined.css

combined.css

20 ms

smoothDivScroll.css

smoothDivScroll.css

9 ms

stack_161235.js

stack_161235.js

47 ms

iframeresize.js

iframeresize.js

5 ms

jquery.min.js

jquery.min.js

45 ms

analytics.js

analytics.js

36 ms

stackpile.api-6712054ce0.js

stackpile.api-6712054ce0.js

38 ms

12826249_249788622023831_571781003_n.jpg

12826249_249788622023831_571781003_n.jpg

256 ms

small_share_sprite.png

small_share_sprite.png

35 ms

917269_519492541545188_1129914427_n.jpg

917269_519492541545188_1129914427_n.jpg

221 ms

12822375_196702030698624_604309962_n.jpg

12822375_196702030698624_604309962_n.jpg

221 ms

12822519_1069369846443076_114528484_n.jpg

12822519_1069369846443076_114528484_n.jpg

104 ms

10852596_1126074037443735_1819899848_n.jpg

10852596_1126074037443735_1819899848_n.jpg

48 ms

12826224_191138137930199_963822695_n.jpg

12826224_191138137930199_963822695_n.jpg

58 ms

stackpile.api-6712054ce0.js

stackpile.api-6712054ce0.js

23 ms

collect

collect

10 ms

collect

collect

60 ms

E3TzvQNU166.css

E3TzvQNU166.css

566 ms

Q-OWgaJvbhn.css

Q-OWgaJvbhn.css

635 ms

mJ3scex-8ho.css

mJ3scex-8ho.css

733 ms

wYbR6_M9nOB.css

wYbR6_M9nOB.css

866 ms

EQVvsAj4CHs.css

EQVvsAj4CHs.css

884 ms

q68gy-v_YMF.js

q68gy-v_YMF.js

932 ms

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930 ms

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814 ms

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800 ms

njO1TPvGzoR.js

njO1TPvGzoR.js

897 ms

1QuX41zDRrx.js

1QuX41zDRrx.js

897 ms

Oagsvfb4VWi.js

Oagsvfb4VWi.js

998 ms

LTv6ZK-5zxz.js

LTv6ZK-5zxz.js

1135 ms

1FCa-btixu2.js

1FCa-btixu2.js

1017 ms

dcp1niz-i.css

dcp1niz-i.css

114 ms

nr-885.min.js

nr-885.min.js

20 ms

a53393d12f

a53393d12f

365 ms

all.js

all.js

546 ms

get.location.php

get.location.php

1734 ms

dcp1niz-i-29112072-10761.eot

dcp1niz-i-29112072-10761.eot

168 ms

dcp1niz-i-29112072-10765.eot

dcp1niz-i-29112072-10765.eot

253 ms

dcp1niz-i-29112073-2001.eot

dcp1niz-i-29112073-2001.eot

226 ms

dcp1niz-i-29112073-6862.eot

dcp1niz-i-29112073-6862.eot

225 ms

dcp1niz-i-29112072-10766.eot

dcp1niz-i-29112072-10766.eot

222 ms

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275 ms

dcp1niz-i-29112072-10767.eot

dcp1niz-i-29112072-10767.eot

350 ms

dcp1niz-i-29112073-6863.eot

dcp1niz-i-29112073-6863.eot

391 ms

99 ms

xd_arbiter.php

xd_arbiter.php

264 ms

xd_arbiter.php

xd_arbiter.php

568 ms

12798820_1108501265869357_8368929061487632715_n.jpg

12798820_1108501265869357_8368929061487632715_n.jpg

397 ms

safe_image.php

safe_image.php

348 ms

423263_338472406205584_737221318_n.jpg

423263_338472406205584_737221318_n.jpg

633 ms

12669412_1091701064216044_4908737996313217008_n.jpg

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680 ms

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698 ms

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671 ms

wL6VQj7Ab77.png

wL6VQj7Ab77.png

98 ms

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s7jcwEQH7Sx.png

99 ms

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97 ms

I6-MnjEovm5.js

I6-MnjEovm5.js

70 ms

pQrUxxo5oQp.js

pQrUxxo5oQp.js

135 ms

xd_arbiter.php

xd_arbiter.php

136 ms

Accessibility Review

fairtrade.com.au accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

fairtrade.com.au best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

fairtrade.com.au SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fairtrade.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Fairtrade.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

fairtrade.com.au

Open Graph description is not detected on the main page of Fairtrade. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: