Tools & Wizards About Us
fairtrade.org screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    41% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

fairtrade.org

Fairtrade Original - Flavour starts at the origin. And that you can taste

Page Load Speed

7.3 sec in total

First Response

385 ms

Resources Loaded

5.7 sec

Page Rendered

1.2 sec

fairtrade.org screenshot

About Website

Click here to check amazing Fairtrade content. Otherwise, check out these important facts you probably never knew about fairtrade.org

Flavour begins at the origin. Where the seeds are planted. Since 1959 we come where taste starts. That makes Fairtrade Original.

Visit fairtrade.org

Key Findings

We analyzed Fairtrade.org page load time and found that the first response time was 385 ms and then it took 6.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

fairtrade.org performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

41/100

10%

LCP (Largest Contentful Paint)

Value9.8 s

0/100

25%

SI (Speed Index)

Value10.5 s

7/100

10%

TBT (Total Blocking Time)

Value2,140 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value11.6 s

18/100

10%

Network Requests Diagram

fairtrade.org

385 ms

www.fairtradeoriginal.com

1336 ms

main.css

203 ms

style.min.css

412 ms

postratings-css.css

333 ms

Our browser made a total of 41 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Fairtrade.org, 78% (32 requests) were made to Fairtradeoriginal.com and 5% (2 requests) were made to Cdn.jsdelivr.net. The less responsive or slowest element that took the longest time to load (1.8 sec) relates to the external source Fairtradeoriginal.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 181.2 kB (12%)

Content Size

1.5 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Fairtrade.org main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 147.2 kB

  • Original 176.8 kB
  • After minification 166.0 kB
  • After compression 29.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 147.2 kB or 83% of the original size.

Image Optimization

-0%

Potential reduce by 5.5 kB

  • Original 1.1 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fairtrade images are well optimized though.

JavaScript Optimization

-12%

Potential reduce by 8.9 kB

  • Original 75.3 kB
  • After minification 75.3 kB
  • After compression 66.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 8.9 kB or 12% of the original size.

CSS Optimization

-31%

Potential reduce by 19.5 kB

  • Original 63.2 kB
  • After minification 63.1 kB
  • After compression 43.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fairtrade.org needs all CSS files to be minified and compressed as it can save up to 19.5 kB or 31% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (47%)

Requests Now

34

After Optimization

18

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 34 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fairtrade. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

fairtrade.org

fairtrade.org

385 ms

www.fairtradeoriginal.com

www.fairtradeoriginal.com

1336 ms

main.css

main.css

203 ms

style.min.css

style.min.css

412 ms

postratings-css.css

postratings-css.css

333 ms

cookie-law-info-public.css

cookie-law-info-public.css

332 ms

cookie-law-info-gdpr.css

cookie-law-info-gdpr.css

333 ms

jquery.min.js

jquery.min.js

413 ms

jquery-migrate.min.js

jquery-migrate.min.js

331 ms

cookie-law-info-public.js

cookie-law-info-public.js

477 ms

cookie-law-info-table.css

cookie-law-info-table.css

672 ms

postratings-js.js

postratings-js.js

663 ms

intersection-observer.js

intersection-observer.js

72 ms

lazyload.min.js

lazyload.min.js

102 ms

polyfill.min.js

polyfill.min.js

129 ms

main.js

main.js

969 ms

gtm.js

gtm.js

309 ms

star-anise.svg

star-anise.svg

1499 ms

red-chili.svg

red-chili.svg

226 ms

basmati.svg

basmati.svg

220 ms

fairtrade-logo-en-2020.png

fairtrade-logo-en-2020.png

164 ms

Tomato-farmer-in-Rabat-1-1280x500.jpg

Tomato-farmer-in-Rabat-1-1280x500.jpg

1805 ms

kartelrand.svg

kartelrand.svg

219 ms

shape-texture.png

shape-texture.png

1805 ms

Arabic-cuisine-e1592470415188-780x536.jpg

Arabic-cuisine-e1592470415188-780x536.jpg

1474 ms

Green-curry-with-chicken-and-pak-choi-1280x500.jpg

Green-curry-with-chicken-and-pak-choi-1280x500.jpg

1472 ms

35A41C_5_0.woff

35A41C_5_0.woff

1310 ms

35A41C_4_0.woff

35A41C_4_0.woff

1311 ms

35A41C_2_0.woff

35A41C_2_0.woff

1640 ms

35A41C_0_0.woff

35A41C_0_0.woff

1639 ms

35A41C_3_0.woff

35A41C_3_0.woff

1640 ms

js

js

1169 ms

rating_over.gif

rating_over.gif

401 ms

shape-texture.png

shape-texture.png

511 ms

cardamom.jpg

cardamom.jpg

401 ms

basil.jpg

basil.jpg

401 ms

star-anise.jpg

star-anise.jpg

402 ms

analytics.js

analytics.js

330 ms

pinit_main.js

pinit_main.js

264 ms

golf_club.png

golf_club.png

364 ms

collect

collect

21 ms

Accessibility Review

fairtrade.org accessibility score

83

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

<object> elements do not have alternate text

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

fairtrade.org best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

fairtrade.org SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fairtrade.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Fairtrade.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

fairtrade.org

Open Graph data is detected on the main page of Fairtrade. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: