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fallsdigital.com screenshot

Report Summary

  • 45

    Performance

    Renders faster than
    64% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

fallsdigital.com

Falls & Co | Full-Service Cleveland Marketing & Communications Agency

Page Load Speed

5.1 sec in total

First Response

54 ms

Resources Loaded

3.4 sec

Page Rendered

1.7 sec

fallsdigital.com screenshot

About Website

Click here to check amazing Falls Digital content for United States. Otherwise, check out these important facts you probably never knew about fallsdigital.com

Falls combines strategy, technology and creative to accelerate growth for clients. We invite you to grow faster with us and our customized marketing solutions.

Visit fallsdigital.com

Key Findings

We analyzed Fallsdigital.com page load time and found that the first response time was 54 ms and then it took 5.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

fallsdigital.com performance score

45

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

30/100

10%

LCP (Largest Contentful Paint)

Value5.3 s

21/100

25%

SI (Speed Index)

Value7.9 s

23/100

10%

TBT (Total Blocking Time)

Value480 ms

60/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value11.7 s

17/100

10%

Network Requests Diagram

fallsdigital.com

54 ms

fallsandco.com

2262 ms

lite-yt-embed.css

28 ms

all.css

107 ms

css2

71 ms

Our browser made a total of 83 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Fallsdigital.com, 75% (62 requests) were made to Fallsandco.com and 6% (5 requests) were made to Pro.fontawesome.com. The less responsive or slowest element that took the longest time to load (2.3 sec) relates to the external source Fallsandco.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 267.2 kB (6%)

Content Size

4.6 MB

After Optimization

4.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Fallsdigital.com main page is 4.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.5 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 30.9 kB

  • Original 39.0 kB
  • After minification 29.4 kB
  • After compression 8.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.6 kB, which is 25% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 30.9 kB or 79% of the original size.

Image Optimization

-5%

Potential reduce by 212.8 kB

  • Original 4.5 MB
  • After minification 4.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Falls Digital images are well optimized though.

JavaScript Optimization

-25%

Potential reduce by 16.3 kB

  • Original 64.4 kB
  • After minification 64.4 kB
  • After compression 48.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 16.3 kB or 25% of the original size.

CSS Optimization

-14%

Potential reduce by 7.3 kB

  • Original 50.4 kB
  • After minification 48.0 kB
  • After compression 43.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fallsdigital.com needs all CSS files to be minified and compressed as it can save up to 7.3 kB or 14% of the original size.

Requests Breakdown

Number of requests can be reduced by 18 (24%)

Requests Now

76

After Optimization

58

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 76 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Falls Digital. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

fallsdigital.com

fallsdigital.com

54 ms

fallsandco.com

fallsandco.com

2262 ms

lite-yt-embed.css

lite-yt-embed.css

28 ms

all.css

all.css

107 ms

css2

css2

71 ms

css2

css2

87 ms

bootstrap.min.js

bootstrap.min.js

67 ms

bootstrap.min.css

bootstrap.min.css

83 ms

main.css

main.css

56 ms

slick-theme.min.css

slick-theme.min.css

71 ms

slick.min.css

slick.min.css

83 ms

jquery.min.js

jquery.min.js

86 ms

82 ms

player.js

player.js

86 ms

vendor.js

vendor.js

167 ms

main.js

main.js

182 ms

5.1.0

5.1.0

65 ms

slick.min.js

slick.min.js

97 ms

jquery.fitvids.min.js

jquery.fitvids.min.js

88 ms

jquery.unobtrusive-ajax.min.js

jquery.unobtrusive-ajax.min.js

89 ms

gtm.js

gtm.js

172 ms

726169494

726169494

164 ms

falls-co-w-web-168x40.png

falls-co-w-web-168x40.png

148 ms

branding-tile-1-.png

branding-tile-1-.png

150 ms

advertising-tile-rev-1-.png

advertising-tile-rev-1-.png

240 ms

comms-tile.png

comms-tile.png

238 ms

digital-tile.png

digital-tile.png

155 ms

publicaffairs-tile.png

publicaffairs-tile.png

243 ms

culture-tile-new.png

culture-tile-new.png

248 ms

acclaim.jpg

acclaim.jpg

263 ms

Ajinomoto.png

Ajinomoto.png

271 ms

Alside.jpg

Alside.jpg

289 ms

AmericanGreetings.jpg

AmericanGreetings.jpg

298 ms

BedRock-Detroit.png

BedRock-Detroit.png

307 ms

BigFig.jpg

BigFig.jpg

333 ms

capio.jpg

capio.jpg

343 ms

Cleveland-Cliffs.png

Cleveland-Cliffs.png

362 ms

CSU.png

CSU.png

370 ms

CT-Consultants.png

CT-Consultants.png

378 ms

Downtown-Cleveland-Alliance.png

Downtown-Cleveland-Alliance.png

386 ms

duckbrand.jpg

duckbrand.jpg

400 ms

DutchBoy.jpg

DutchBoy.jpg

419 ms

EagleFoods.jpg

EagleFoods.jpg

445 ms

Edwins-Institute.png

Edwins-Institute.png

435 ms

embrace.jpg

embrace.jpg

427 ms

Energy-Harbor.png

Energy-Harbor.png

456 ms

Erie.jpg

Erie.jpg

485 ms

Fortune-Brands.png

Fortune-Brands.png

492 ms

Huntington.png

Huntington.png

508 ms

Invacare-150x150.png

Invacare-150x150.png

500 ms

JCU.png

JCU.png

522 ms

Kaulig-logo.jpg

Kaulig-logo.jpg

530 ms

Kichler.png

Kichler.png

555 ms

Lincoln-Electric.png

Lincoln-Electric.png

563 ms

magnet.jpg

magnet.jpg

573 ms

Marathon.png

Marathon.png

580 ms

meno-logo-500x500.jpg

meno-logo-500x500.jpg

450 ms

MOEN.png

MOEN.png

471 ms

Nordson.png

Nordson.png

476 ms

font

font

28 ms

fa-brands-400.woff

fa-brands-400.woff

23 ms

fa-regular-400.woff

fa-regular-400.woff

53 ms

fa-light-300.woff

fa-light-300.woff

52 ms

fa-solid-900.woff

fa-solid-900.woff

52 ms

northwood.jpg

northwood.jpg

476 ms

api.js

api.js

28 ms

OhioGuidestone.png

OhioGuidestone.png

407 ms

Parker.png

Parker.png

412 ms

PCM.jpg

PCM.jpg

436 ms

Sherwin-Williams.png

Sherwin-Williams.png

439 ms

Shurtape.png

Shurtape.png

433 ms

Step2.png

Step2.png

434 ms

Steris.png

Steris.png

423 ms

TeamNEO.png

TeamNEO.png

441 ms

The-Landings.png

The-Landings.png

441 ms

Vitamix-Logo-RGB-150x150.jpeg

Vitamix-Logo-RGB-150x150.jpeg

422 ms

Vox.jpg

Vox.jpg

422 ms

small-blue-box-with-dots.png

small-blue-box-with-dots.png

418 ms

small-gray-box-with-dots.png

small-gray-box-with-dots.png

410 ms

measuring-media-1000x318.jpg

measuring-media-1000x318.jpg

449 ms

tiktok-1000x318.png

tiktok-1000x318.png

490 ms

cybeersecurity-1000x318.jpg

cybeersecurity-1000x318.jpg

453 ms

falls-logo.svg

falls-logo.svg

417 ms

Accessibility Review

fallsdigital.com accessibility score

89

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

fallsdigital.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

fallsdigital.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fallsdigital.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Fallsdigital.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

fallsdigital.com

Open Graph data is detected on the main page of Falls Digital. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: