Tools & Wizards About Us
farlows.co.uk screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

farlows.co.uk

Farlows - Fly Fishing, Shooting & Country Clothing

Page Load Speed

2.4 sec in total

First Response

176 ms

Resources Loaded

1.8 sec

Page Rendered

390 ms

farlows.co.uk screenshot

About Website

Click here to check amazing Farlows content for United Kingdom. Otherwise, check out these important facts you probably never knew about farlows.co.uk

Visit Farlows to get kitted out for the great outdoors - whether it's for a shooting trip, a fly fishing holiday or country clothing for a walk, we have it!

Visit farlows.co.uk

Key Findings

We analyzed Farlows.co.uk page load time and found that the first response time was 176 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

farlows.co.uk performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

24/100

10%

LCP (Largest Contentful Paint)

Value10.4 s

0/100

25%

SI (Speed Index)

Value23.4 s

0/100

10%

TBT (Total Blocking Time)

Value5,320 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.007

100/100

15%

TTI (Time to Interactive)

Value43.6 s

0/100

10%

Network Requests Diagram

farlows.co.uk

176 ms

www.farlows.co.uk

254 ms

mobileredirector.js

50 ms

19aac5a1ecbe1a075e0f6ccb576fea5a.css

146 ms

da3746171e52bd085f2b863228fb445b.css

304 ms

Our browser made a total of 66 requests to load all elements on the main page. We found that 67% of them (44 requests) were addressed to the original Farlows.co.uk, 15% (10 requests) were made to D2d9p2t5jvcryy.cloudfront.net and 5% (3 requests) were made to Connect.nosto.com. The less responsive or slowest element that took the longest time to load (720 ms) belongs to the original domain Farlows.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 872.7 kB (44%)

Content Size

2.0 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Farlows.co.uk main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 907.5 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 123.2 kB

  • Original 146.4 kB
  • After minification 142.0 kB
  • After compression 23.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 123.2 kB or 84% of the original size.

Image Optimization

-3%

Potential reduce by 24.5 kB

  • Original 907.5 kB
  • After minification 883.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Farlows images are well optimized though.

JavaScript Optimization

-74%

Potential reduce by 545.5 kB

  • Original 732.2 kB
  • After minification 569.7 kB
  • After compression 186.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 545.5 kB or 74% of the original size.

CSS Optimization

-85%

Potential reduce by 179.5 kB

  • Original 210.8 kB
  • After minification 167.7 kB
  • After compression 31.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Farlows.co.uk needs all CSS files to be minified and compressed as it can save up to 179.5 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 18 (29%)

Requests Now

62

After Optimization

44

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 62 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Farlows. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

farlows.co.uk

farlows.co.uk

176 ms

www.farlows.co.uk

www.farlows.co.uk

254 ms

mobileredirector.js

mobileredirector.js

50 ms

19aac5a1ecbe1a075e0f6ccb576fea5a.css

19aac5a1ecbe1a075e0f6ccb576fea5a.css

146 ms

da3746171e52bd085f2b863228fb445b.css

da3746171e52bd085f2b863228fb445b.css

304 ms

9a4faf8955eefa26108aaa2432ef70d4.js

9a4faf8955eefa26108aaa2432ef70d4.js

541 ms

pronav.theme-custom.css

pronav.theme-custom.css

166 ms

jquery.proNav.js

jquery.proNav.js

165 ms

conversion.js

conversion.js

17 ms

logo.jpg

logo.jpg

80 ms

Sage6000-19-1-16.gif

Sage6000-19-1-16.gif

99 ms

Sonik-19-1-16.gif

Sonik-19-1-16.gif

81 ms

Gunthorpe19-1-16.gif

Gunthorpe19-1-16.gif

269 ms

MeindlBhutan19-1-17.gif

MeindlBhutan19-1-17.gif

269 ms

DubarryGalway19-1-16.gif

DubarryGalway19-1-16.gif

269 ms

ChasseurGloves-11-11-15.gif

ChasseurGloves-11-11-15.gif

269 ms

2016-mothers-day-gift-ideas.jpg

2016-mothers-day-gift-ideas.jpg

358 ms

2016-ultimate-spring-salmon-tackle.jpg

2016-ultimate-spring-salmon-tackle.jpg

267 ms

home-slider-brands.jpg

home-slider-brands.jpg

497 ms

home-slider-gun-cleaning.jpg

home-slider-gun-cleaning.jpg

361 ms

fly-fishing-rods-Jan-15.jpg

fly-fishing-rods-Jan-15.jpg

358 ms

fly-fishing-reels-Jan-15.jpg

fly-fishing-reels-Jan-15.jpg

359 ms

HPmensjackets.jpg

HPmensjackets.jpg

358 ms

HPwomensjackets.jpg

HPwomensjackets.jpg

417 ms

2015-ladies-winter-boots.jpg

2015-ladies-winter-boots.jpg

493 ms

2015-mens-winter-boots.jpg

2015-mens-winter-boots.jpg

420 ms

end-of-season-gun-care-guide-630x300.jpg

end-of-season-gun-care-guide-630x300.jpg

493 ms

visitOurStore.jpg

visitOurStore.jpg

422 ms

newsletter-pop-up-20-off_1.jpg

newsletter-pop-up-20-off_1.jpg

491 ms

footer-telephone.jpg

footer-telephone.jpg

497 ms

footer-logo.png

footer-logo.png

499 ms

paymentCards.png

paymentCards.png

566 ms

analytics.js

analytics.js

22 ms

0022.js

0022.js

45 ms

white-bullet.png

white-bullet.png

564 ms

arrows.png

arrows.png

566 ms

searchBTN.png

searchBTN.png

556 ms

bkg_sep.png

bkg_sep.png

549 ms

homeIcon.png

homeIcon.png

550 ms

collect

collect

27 ms

i4cisutb

i4cisutb

25 ms

collect

collect

203 ms

footerSocialLinks.png

footerSocialLinks.png

569 ms

footerBG-new.jpg

footerBG-new.jpg

720 ms

footerArrow.png

footerArrow.png

571 ms

email.png

email.png

570 ms

179 ms

ev1

ev1

42 ms

rs-minimal-white.png

rs-minimal-white.png

384 ms

fancybox_overlay.png

fancybox_overlay.png

390 ms

fancybox_sprite.png

fancybox_sprite.png

457 ms

27CE2F_0_0.woff

27CE2F_0_0.woff

457 ms

60 ms

25837

25837

53 ms

jquery-1.7.1.min.js

jquery-1.7.1.min.js

23 ms

26376

26376

49 ms

26496

26496

47 ms

26631

26631

35 ms

28253

28253

34 ms

26781

26781

36 ms

23338

23338

23 ms

27400

27400

166 ms

26485

26485

41 ms

27267

27267

40 ms

push

push

51 ms

0336a90f75ec76137295e3895ebf1993.css

0336a90f75ec76137295e3895ebf1993.css

77 ms

Accessibility Review

farlows.co.uk accessibility score

89

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

farlows.co.uk best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

farlows.co.uk SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Farlows.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Farlows.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

farlows.co.uk

Open Graph description is not detected on the main page of Farlows. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: