Tools & Wizards About Us
farmtrader.co.nz screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 74

    Accessibility

    Visual factors better than
    that of 40% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

farmtrader.co.nz

Farm, Agricultural Machinery and Equipment for Sale, NZ

Page Load Speed

6.4 sec in total

First Response

10 ms

Resources Loaded

5.5 sec

Page Rendered

874 ms

farmtrader.co.nz screenshot

About Website

Visit farmtrader.co.nz now to see the best up-to-date Farm Trader content for New Zealand and also check out these interesting facts you probably never knew about farmtrader.co.nz

Buy & sell new and used tractors, harvesters, mowers, and other farm machinery in NZ. Plus farming news and product reviews.

Visit farmtrader.co.nz

Key Findings

We analyzed Farmtrader.co.nz page load time and found that the first response time was 10 ms and then it took 6.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

farmtrader.co.nz performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.9 s

10/100

10%

LCP (Largest Contentful Paint)

Value9.9 s

0/100

25%

SI (Speed Index)

Value11.6 s

4/100

10%

TBT (Total Blocking Time)

Value2,200 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0.086

93/100

15%

TTI (Time to Interactive)

Value20.6 s

2/100

10%

Network Requests Diagram

farmtrader.co.nz

10 ms

farmtrader.co.nz

826 ms

www.farmtrader.co.nz

1061 ms

style.min.css

14 ms

modal.css

838 ms

Our browser made a total of 148 requests to load all elements on the main page. We found that 56% of them (83 requests) were addressed to the original Farmtrader.co.nz, 10% (15 requests) were made to Assets.primecreative.com.au and 9% (14 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Assets.primecreative.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 258.7 kB (1%)

Content Size

44.5 MB

After Optimization

44.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Farmtrader.co.nz main page is 44.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 43.5 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 196.7 kB

  • Original 233.8 kB
  • After minification 220.5 kB
  • After compression 37.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 196.7 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 16.1 kB

  • Original 43.5 MB
  • After minification 43.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Farm Trader images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 13.7 kB

  • Original 520.8 kB
  • After minification 520.8 kB
  • After compression 507.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-16%

Potential reduce by 32.2 kB

  • Original 200.4 kB
  • After minification 200.3 kB
  • After compression 168.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Farmtrader.co.nz needs all CSS files to be minified and compressed as it can save up to 32.2 kB or 16% of the original size.

Requests Breakdown

Number of requests can be reduced by 59 (48%)

Requests Now

124

After Optimization

65

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 124 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Farm Trader. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and from 28 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

farmtrader.co.nz

farmtrader.co.nz

10 ms

farmtrader.co.nz

farmtrader.co.nz

826 ms

www.farmtrader.co.nz

www.farmtrader.co.nz

1061 ms

style.min.css

style.min.css

14 ms

modal.css

modal.css

838 ms

common.css

common.css

26 ms

selectize.default.min.css

selectize.default.min.css

24 ms

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23 ms

related-listing.css

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29 ms

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25 ms

style.css

style.css

39 ms

ivory-search.min.css

ivory-search.min.css

36 ms

js_composer.min.css

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39 ms

core-extend.css

core-extend.css

37 ms

jw-widget-min.css

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38 ms

style.css

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59 ms

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56 ms

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81 ms

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863 ms

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61 ms

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64 ms

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63 ms

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65 ms

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65 ms

all.css

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69 ms

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75 ms

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77 ms

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68 ms

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73 ms

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93 ms

jw-widget-min.js

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73 ms

custom.js

custom.js

917 ms

jquery.validate.min.js

jquery.validate.min.js

64 ms

jstz.min.js

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70 ms

custom.js

custom.js

73 ms

modal.js

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74 ms

selectize.min.js

selectize.min.js

70 ms

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86 ms

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83 ms

custom.js

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82 ms

gtm.js

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124 ms

init.js

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82 ms

sticky-header-smart.js

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911 ms

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83 ms

pinterest-pro.min.js

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919 ms

subscribe-forms.min.js

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76 ms

essb-core.min.js

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69 ms

ivory-search.min.js

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70 ms

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70 ms

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73 ms

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75 ms

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35 ms

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192 ms

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193 ms

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192 ms

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193 ms

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193 ms

pubads_impl.js

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99 ms

ppub_config

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259 ms

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76 ms

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322 ms

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223 ms

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323 ms

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326 ms

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1046 ms

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484 ms

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328 ms

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557 ms

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621 ms

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618 ms

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648 ms

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500 ms

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511 ms

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511 ms

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forecast

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forecast

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ads

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18 ms

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46 ms

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54 ms

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59 ms

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32 ms

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4 ms

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847 ms

Accessibility Review

farmtrader.co.nz accessibility score

74

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Best Practices

farmtrader.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

farmtrader.co.nz SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Farmtrader.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Farmtrader.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

farmtrader.co.nz

Open Graph data is detected on the main page of Farm Trader. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: