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Report Summary

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    Performance

  • 0

    Accessibility

  • 0

    Best Practices

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    SEO

federated-fds.com

Macy’s, Inc.

Page Load Speed

12.9 sec in total

First Response

801 ms

Resources Loaded

5.8 sec

Page Rendered

6.3 sec

federated-fds.com screenshot

About Website

Welcome to federated-fds.com homepage info - get ready to check Federated Fds best content for United States right away, or after learning these important things about federated-fds.com

Macy’s, Inc. is a premier omnichannel retailer with iconic brands that serve customers through outstanding stores, dynamic online sites and mobile apps.

Visit federated-fds.com

Key Findings

We analyzed Federated-fds.com page load time and found that the first response time was 801 ms and then it took 12.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

federated-fds.com performance score

0

Network Requests Diagram

federated-fds.com

801 ms

bootstrap.css

227 ms

bootstrap-responsive.css

128 ms

site.css

129 ms

webcast.css

123 ms

Our browser made a total of 39 requests to load all elements on the main page. We found that 90% of them (35 requests) were addressed to the original Federated-fds.com, 5% (2 requests) were made to Google-analytics.com and 3% (1 request) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (2.7 sec) relates to the external source Bugherd.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 295.6 kB (9%)

Content Size

3.3 MB

After Optimization

3.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Federated-fds.com main page is 3.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.0 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 15.8 kB

  • Original 21.1 kB
  • After minification 17.8 kB
  • After compression 5.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.3 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 15.8 kB or 75% of the original size.

Image Optimization

-2%

Potential reduce by 69.8 kB

  • Original 3.0 MB
  • After minification 3.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Federated Fds images are well optimized though.

JavaScript Optimization

-62%

Potential reduce by 94.1 kB

  • Original 150.6 kB
  • After minification 133.1 kB
  • After compression 56.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 94.1 kB or 62% of the original size.

CSS Optimization

-85%

Potential reduce by 115.8 kB

  • Original 136.5 kB
  • After minification 103.9 kB
  • After compression 20.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Federated-fds.com needs all CSS files to be minified and compressed as it can save up to 115.8 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (45%)

Requests Now

38

After Optimization

21

  • Images
  • JavaScript
  • CSS

The browser has sent 38 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Federated Fds. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

federated-fds.com

federated-fds.com

801 ms

bootstrap.css

bootstrap.css

227 ms

bootstrap-responsive.css

bootstrap-responsive.css

128 ms

site.css

site.css

129 ms

webcast.css

webcast.css

123 ms

980.css

980.css

109 ms

jquery-1.8.2.min.js

jquery-1.8.2.min.js

403 ms

nivo-slider.css

nivo-slider.css

109 ms

homepage.min.css

homepage.min.css

101 ms

cya4zrd.js

cya4zrd.js

717 ms

jquery.nivo.slider.js

jquery.nivo.slider.js

653 ms

homepage.js

homepage.js

638 ms

plugins.js

plugins.js

637 ms

script.js

script.js

641 ms

480.css

480.css

1169 ms

sidebarv2.js

sidebarv2.js

2721 ms

logo-white.jpg

logo-white.jpg

2020 ms

search-icon.gif

search-icon.gif

2210 ms

logo.jpg

logo.jpg

2143 ms

loading.gif

loading.gif

2198 ms

ABI.jpg

ABI.jpg

2197 ms

BlackEnterprise.jpg

BlackEnterprise.jpg

2200 ms

WBENC.jpg

WBENC.jpg

2198 ms

HRC.jpg

HRC.jpg

2166 ms

shopM.jpg

shopM.jpg

2163 ms

shopB.jpg

shopB.jpg

2165 ms

ga.js

ga.js

1625 ms

set02_01.jpg

set02_01.jpg

848 ms

set02_02.jpg

set02_02.jpg

1030 ms

set02_03.jpg

set02_03.jpg

1228 ms

set02_04.jpg

set02_04.jpg

848 ms

set02_05.jpg

set02_05.jpg

1203 ms

set02_06.jpg

set02_06.jpg

1005 ms

set02_07.jpg

set02_07.jpg

1006 ms

bullets.png

bullets.png

1004 ms

__utm.gif

__utm.gif

588 ms

600.css

600.css

33 ms

768.css

768.css

19 ms

printer.css

printer.css

35 ms

SEO Factors

federated-fds.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Federated-fds.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Federated-fds.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

federated-fds.com

Open Graph data is detected on the main page of Federated Fds. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: