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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

fender.com.au

Fender Guitars | Electric, Acoustic & Bass Guitars, Amps, Pro Audio

Page Load Speed

4.1 sec in total

First Response

822 ms

Resources Loaded

3 sec

Page Rendered

211 ms

fender.com.au screenshot

About Website

Welcome to fender.com.au homepage info - get ready to check Fender best content for Australia right away, or after learning these important things about fender.com.au

Since 1946, Fender's iconic Stratocasters, Telecasters and Precision & Jazz bass guitars have transformed nearly every music genre.

Visit fender.com.au

Key Findings

We analyzed Fender.com.au page load time and found that the first response time was 822 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

fender.com.au performance score

0

Network Requests Diagram

fender.com.au

822 ms

cfform.js

286 ms

masks.js

224 ms

jquery1.js

435 ms

jquery_tools.js

298 ms

Our browser made a total of 130 requests to load all elements on the main page. We found that 98% of them (128 requests) were addressed to the original Fender.com.au, 2% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Fender.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.2 MB (35%)

Content Size

6.3 MB

After Optimization

4.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Fender.com.au main page is 6.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 5.3 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 78.1 kB

  • Original 86.3 kB
  • After minification 60.4 kB
  • After compression 8.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 25.8 kB, which is 30% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 78.1 kB or 90% of the original size.

Image Optimization

-27%

Potential reduce by 1.5 MB

  • Original 5.3 MB
  • After minification 3.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Fender needs image optimization as it can save up to 1.5 MB or 27% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-69%

Potential reduce by 453.0 kB

  • Original 655.5 kB
  • After minification 632.0 kB
  • After compression 202.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 453.0 kB or 69% of the original size.

CSS Optimization

-84%

Potential reduce by 202.8 kB

  • Original 240.9 kB
  • After minification 206.4 kB
  • After compression 38.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fender.com.au needs all CSS files to be minified and compressed as it can save up to 202.8 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 32 (26%)

Requests Now

121

After Optimization

89

  • Images
  • JavaScript
  • CSS

The browser has sent 121 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fender. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

fender.com.au

fender.com.au

822 ms

cfform.js

cfform.js

286 ms

masks.js

masks.js

224 ms

jquery1.js

jquery1.js

435 ms

jquery_tools.js

jquery_tools.js

298 ms

jquery_ui.js

jquery_ui.js

690 ms

flexslider.css

flexslider.css

298 ms

HomeFeatures.css

HomeFeatures.css

360 ms

bootstrap.min.css

bootstrap.min.css

588 ms

bootstrap.min.js

bootstrap.min.js

449 ms

rcarousel.css

rcarousel.css

449 ms

indexn.css

indexn.css

511 ms

ga.js

ga.js

508 ms

jquery_006.js

jquery_006.js

589 ms

jquery.js

jquery.js

514 ms

jquery_009.js

jquery_009.js

522 ms

index.js

index.js

521 ms

jquery_007.js

jquery_007.js

526 ms

cycle.js

cycle.js

695 ms

jcarousel.js

jcarousel.js

599 ms

bootstrap.js

bootstrap.js

598 ms

style.css

style.css

600 ms

index.css

index.css

599 ms

global.js

global.js

707 ms

fancybox.css

fancybox.css

429 ms

table.css

table.css

78 ms

text.css

text.css

76 ms

form_field.css

form_field.css

78 ms

__utm.gif

__utm.gif

126 ms

ga.js

ga.js

129 ms

facebook.gif

facebook.gif

423 ms

assault.png

assault.png

123 ms

brand-tab-bg.gif

brand-tab-bg.gif

126 ms

topheader_bg.png

topheader_bg.png

128 ms

dealer_finder.png

dealer_finder.png

146 ms

BrandsDrop.png

BrandsDrop.png

123 ms

NavDropDownArrow.gif

NavDropDownArrow.gif

126 ms

NavDivider.png

NavDivider.png

145 ms

tabdropdown.gif

tabdropdown.gif

147 ms

malm.png

malm.png

152 ms

ejpickups1.jpg

ejpickups1.jpg

155 ms

passport.jpg

passport.jpg

154 ms

BW_GLOBE_FENDER.jpg

BW_GLOBE_FENDER.jpg

221 ms

banjo2.png

banjo2.png

444 ms

harmonica.png

harmonica.png

442 ms

MainSearchIcon.png

MainSearchIcon.png

422 ms

FenderMainLogo.png

FenderMainLogo.png

763 ms

BrandsDrop.png

BrandsDrop.png

420 ms

view-all_005.png

view-all_005.png

633 ms

banjo.png

banjo.png

623 ms

classical.png

classical.png

633 ms

dreadnought_002.png

dreadnought_002.png

635 ms

folk.png

folk.png

634 ms

jumbo.png

jumbo.png

695 ms

mandolin.png

mandolin.png

702 ms

Resonator.png

Resonator.png

702 ms

uke.png

uke.png

703 ms

view-all_007.png

view-all_007.png

775 ms

dreadnought.png

dreadnought.png

768 ms

grand-concert.png

grand-concert.png

776 ms

view-all_008.png

view-all_008.png

778 ms

stratocaster.png

stratocaster.png

777 ms

telecaster.png

telecaster.png

833 ms

jazzmaster.png

jazzmaster.png

841 ms

jaguar.png

jaguar.png

844 ms

mustang.png

mustang.png

845 ms

view-all_006.png

view-all_006.png

851 ms

precision.png

precision.png

850 ms

jazz-bass.png

jazz-bass.png

905 ms

jaguar_002.png

jaguar_002.png

913 ms

dimension.png

dimension.png

918 ms

telecasterbass.png

telecasterbass.png

918 ms

view-all_003.png

view-all_003.png

923 ms

acoustasonic.png

acoustasonic.png

923 ms

artist-signature.png

artist-signature.png

982 ms

custom.png

custom.png

986 ms

champion.png

champion.png

993 ms

hot-rod.png

hot-rod.png

993 ms

mustangamp.png

mustangamp.png

998 ms

pawn-shop-special.png

pawn-shop-special.png

1074 ms

CAROUSEL8.jpg

CAROUSEL8.jpg

262 ms

CAROUSEL9.jpg

CAROUSEL9.jpg

260 ms

CAROUSEL10.jpg

CAROUSEL10.jpg

198 ms

ACOUSTICPRO.jpg

ACOUSTICPRO.jpg

252 ms

CD_Acoustics4.jpg

CD_Acoustics4.jpg

350 ms

carousel_1.jpg

carousel_1.jpg

406 ms

americanstd.jpg

americanstd.jpg

416 ms

cables_straps1.jpg

cables_straps1.jpg

419 ms

carouselarrows.png

carouselarrows.png

399 ms

bg_transparent_blk.png

bg_transparent_blk.png

399 ms

footerbg.png

footerbg.png

425 ms

opensans-extrabold-webfont.woff

opensans-extrabold-webfont.woff

508 ms

opensans-bold-webfont.woff

opensans-bold-webfont.woff

502 ms

super-sonic.png

super-sonic.png

648 ms

vintage-modified.png

vintage-modified.png

791 ms

vintage-re-issue.png

vintage-re-issue.png

653 ms

view-all_004.png

view-all_004.png

450 ms

bassman-pro.png

bassman-pro.png

445 ms

bronco.png

bronco.png

503 ms

rumble1.png

rumble1.png

513 ms

view-all_002.png

view-all_002.png

502 ms

opensans-extrabold-webfont.ttf

opensans-extrabold-webfont.ttf

74 ms

opensans-bold-webfont.ttf

opensans-bold-webfont.ttf

79 ms

passport.png

passport.png

458 ms

passport-accessories.png

passport-accessories.png

451 ms

view-all.png

view-all.png

508 ms

cables.png

cables.png

519 ms

opensans-extrabold-webfont.svg

opensans-extrabold-webfont.svg

76 ms

opensans-bold-webfont.svg

opensans-bold-webfont.svg

79 ms

harmonicas.png

harmonicas.png

462 ms

pedals.png

pedals.png

459 ms

picks.png

picks.png

451 ms

pickups.png

pickups.png

509 ms

slides.png

slides.png

507 ms

stands.png

stands.png

518 ms

straps.png

straps.png

466 ms

strings.png

strings.png

459 ms

tuners.png

tuners.png

457 ms

barstools.png

barstools.png

518 ms

clothing.png

clothing.png

581 ms

ear-plugs.png

ear-plugs.png

518 ms

homewares.png

homewares.png

605 ms

keychains.png

keychains.png

533 ms

miniamp.png

miniamp.png

463 ms

mousepad.png

mousepad.png

587 ms

logo-bar.png

logo-bar.png

665 ms

headstock-tele.png

headstock-tele.png

531 ms

headstock-strat.png

headstock-strat.png

520 ms

headstock-jackson.png

headstock-jackson.png

532 ms

carouselarrows1.png

carouselarrows1.png

75 ms

SEO Factors

fender.com.au SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fender.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Fender.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

fender.com.au

Open Graph description is not detected on the main page of Fender. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: