Analyze

fiat.co.uk: Fiat UK Official Website | New & Used Cars, Vans & Motability

Explore Fiat's range of new cars. City cars, family cars & crossover SUV's. Book a test drive, configure your perfect Fiat or contact your nearest retailer!

Page load speed analysis

  • 48/100

    Normal result
  • 5

    Successful tests
  • 3

    Failed tests
  • First response

    1 sec

  • Resources loaded

    53.6 sec

  • Page rendered

    29.6 sec

  • Total page load time

    84.3 sec

Visit fiat.co.uk now to see the best up-to-date Fiat content for United Kingdom and also check out these interesting facts you probably never knew about fiat.co.uk

We analyzed Fiat.co.uk page load time and found that the first response time was 1 sec and then it took 83.3 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Page optimization

  • HTML 419.3 kB
    Images 12.6 MB
    Javascripts 5.7 MB
    CSS 1.4 MB

    In fact, the total size of Fiat.co.uk main page is 20.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 12.6 MB which makes up the majority of the site volume.

    • Original 419.3 kB
    • After minification 341.0 kB
    • After compression 36.8 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 78.3 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 382.4 kB or 91% of the original size.

    • Original 12.6 MB
    • After optimization 12.1 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fiat images are well optimized though.

    • Original 5.7 MB
    • After minification 5.0 MB
    • After compression 1.3 MB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 4.4 MB or 77% of the original size.

    • Original 1.4 MB
    • After minification 1.3 MB
    • After compression 209.0 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fiat.co.uk needs all CSS files to be minified and compressed as it can save up to 1.2 MB or 85% of the original size.

Network requests diagram

  • www.fiat.co.uk
  • www.fiat.co.uk
  • clientlibs.min.css
  • css
  • jquery.min.js
  • generatecss
  • generatejs
  • satelliteLib-643ac30919c6b8d98b128759189158490addf102.js
  • jquery-ui.min.js
  • head.min.js
  • SizmekPhoneConvSetup_v3.js
  • clientlibs.min.js
  • opentag-78304-723329.js
  • fs.js
  • mbox-contents-05d9c39911bc41d837a7c71c01e668baa23af6b1.js
  • satellite-58a5a97264746d4003002aad.js
  • logging.js
  • satellite-57fc9dd364746d7ddd001575.js
  • id
  • fca.tag.min.js
  • fiat_logo_2x.png
  • 500_anniversary.png
  • dest5.html
  • id
  • cJZKeOuBrn4kERxqtaUH3T8E0i7KZn-EPnyo3HZu7kw.woff
  • cJZKeOuBrn4kERxqtaUH3T8E0i7KZn-EPnyo3HZu7kw.woff
  • k3k702ZOKiLJc3WVjuplzHhCUOGz7vYGh680lGh-uXM.woff
  • fiat.ttf
  • logging.js
  • json
  • tracking.js
  • s3AE.js
  • i
  • img.jpg
  • timeline.png
  • ibs:dpid=411&dpuuid=Wa7RLgAAA99Hdg80
  • ico_ios.png
  • ico_android.png
  • www.fiat.co.uk
  • index.php
  • satellite-57f24c0464746d41490060b8.js
  • satellite-5768f81c64746d63b30011cd.js
  • satellite-5768f81c64746d63b30011ce.js
  • satellite-581a1aa364746d390100f07e.js
  • analytics.js
  • s-code-contents-6762fba27a92920f559238ee810773feafaf6863.js
  • hotjar-213292.js
  • bk-coretag.js
  • opentag-78304-723329.js
  • fiat_logo.png
  • img.jpg
  • iframe_api
  • models.json
  • 17-165-Fiat--PromoSiteAssets-767x384%5B4%5D.png
  • arrow-down-red.png
  • img.jpg
  • img.jpg
  • img.jpg
  • img.jpg
  • img.jpg
  • tipo-slide_C.png
  • tipo_uk.jpg
  • Tipo5D.png
  • TipoSW.png
  • 124spider.jpg
  • 124-spider.png
  • 500_ENG.jpg
  • 500-220x113-2.png
  • 500C.png
  • 560__size_dropdown_V1.png
  • Anniversario_247x116_V1_27717.png
  • 500X_UK_jeans_03.jpg
  • 500X_jeans_v1.png
  • 500X_offroad_new_v1.png
  • 500L_EN-170517-menu_V1.jpg
  • 500L-urban-170517.png
  • 500L-cross-170517.png
  • 500L-wagon-170517.png
  • Fiat-panda_cover_v1_786x96_200617.jpg
  • panda_220x113.png
  • 17-128-panda-cross_200x113.png
  • panda-4x4-220x113.png
  • panda_cross.png
  • punto.jpg
  • 266x133_Punto_Sideon.png
  • qubo.jpg
  • qubo.png
  • dropdown_Fiat-Doblo_786x96_v1_150617.jpg
  • 17-129-Fiat-Doblo-side_red-266x133.png
  • fullback2%20.jpg
  • 17-165-Fiat-500C--PromoSiteAssets-373x188.jpg
  • Fiat_Panda_373x188.jpg
  • fullback_doublecab.png
  • fiat_professional_2x.png
  • r.js
  • r.js
  • s71575254546478
  • collect
  • class.UVMappingRule.js
  • ping
  • modules-f524bccd859bfc7e394e1123f7f90405.js
  • rcj-99d43ead6bdf30da8ed5ffcb4f17100c.html
  • motability-logo_v1.png
  • 17-129-Fiat-Doble-front_red-680x235.png
  • doblo-slide_C.png
  • fullback_doublecab-slide_A.png
  • fullback-slide_C.png
  • tipo5D-slide_A.png
  • tiposw-slide_A.png
  • 124spider-slide_A.png
  • 124spider-slide_C.png
  • www-widgetapi.js
  • 500-slide_A.png
  • 500-slide_C.png
  • 500C-slide_A.png
  • 500C-slide_C.png
  • 500X_jeans-slide_A.png
  • 500X-slide_C.png
  • 500X_cross-slide_A_new.png
  • 500L-slide_A.png
  • 500L-slide_C.png
  • 500L_trekking-slide_A.png
  • 500L_living-slide_A.png
  • panda-slide_A_680x235.png
  • panda-slide_C.png
  • 17-128-Fiat-panda-cross-slide_A-blue_680x235.png
  • pandacross-slide_C.png
  • panda_4x4-slide_A_680x235.png
  • panda4x4-slide_C.png
  • panda_cross-slide_A.png
  • punto-slide_A_680x235.png
  • punto-slide_C.png
  • qubo-slide_A.png
  • qubo-slide_C.png
  • big-arrow-SX.svg
  • big-arrow-DX.svg
  • img.jpg
  • heritagemefistofele-desktop.png
  • heritagebalilla-desktop.png
  • heritagetopolino-desktop.png
  • heritage500-desktop.png
  • heritage124-desktop.png
  • heritagepanda-desktop.png
  • heritageuno-desktop.png
  • UK.png
  • 31857
  • logo_petronas.png
  • ebOneTag.js
  • generic
  • visit-data
  • 5386
  • Serving
  • ping
  • 4470
  • 4722
  • 2964
  • pixel
  • 2981
  • visit-data
  • ActivityServer.bs
  • insight.min.js
  • quant.js
  • conversion.js
  • activityi;src=5353661;type=invmedia;cat=vntmvdpo;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=5968842604197.562
  • activityi;src=5353661;type=invmedia;cat=vntmvdpo;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=9949955544434.488
  • fiat-pl-brand
  • v2
  • ebAttribution.js
  • pixel
  • 31857
  • rules-p-PR6vtSVPDzxv6.js
  • pixel
  • image.sbxx
  • 15525
  • generic
  • Pug
  • 4448
  • 3085
  • pixel;r=336418940;labels=_fp.event.Homepage;rf=0;a=p-PR6vtSVPDzxv6;url=https%3A%2F%2Fwww.fiat.co.uk%2F;fpan=1;fpa=P0-289948919-1504629077919;ns=1;ce=1;cm=;ref=;je=0;sr=1024x768x32;enc=n;dst=0;et=1504629077919;tzo=-180;ogl=
  • 13583
  • tap.php

Our browser made a total of 184 requests to load all elements on the main page. We found that 51% of them (94 requests) were addressed to the original Fiat.co.uk, 5% (9 requests) were made to Assets.adobedtm.com and 3% (6 requests) were made to Tags.bluekai.com. The less responsive or slowest element that took the longest time to load (16.2 sec) relates to the external source Stock.fcagroup.com.

Additional info on fiat.co.uk

Requests

The browser has sent 172 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fiat. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 39 to 1 for JavaScripts and as a result speed up the page load time.

39

Javascripts

110

Images

3

CSS

20

AJAX

172

All

Possible request optimization

1

Javascripts

90

Images

3

CSS

20

AJAX

58

Optimized

114

All

Normal result

Redirects

As for redirects, our browser was forwarded to https://www.fiat.co.uk/ before it reached this domain.

IP address

Fiat.co.uk uses IP addresses which are currently shared with 1 other domain. The more sites share the same stack of IP addresses, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Normal result

IP Trace

fiat.co.uk

23.63.249.210

fiat.co.uk

faportal.aa.com

23.64.141.234

DNS records

Type Host Target/ip TTL Other
A

fiat.co.uk

151.91.35.73 900
NS

fiat.co.uk

dns1.p09.nsone.net 86400
NS

fiat.co.uk

dns2.p09.nsone.net 86400
NS

fiat.co.uk

dns3.p09.nsone.net 86400
NS

fiat.co.uk

dns4.p09.nsone.net 86400

Language and encoding

Good result

Language

EN en language flag

Detected

EN en language flag

Claimed

Encoding

UTF-8

Claimed

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fiat.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Fiat.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate

Fiat.co.uk has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 90.4% of all visits is United Kingdom. It lies approximately 3150 miles away from the server location (United States) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up Fiat.co.uk page load time for the majority of users is moving the server to United Kingdom or just closer to the user base.

Poor result

Good result

Social Sharing Optimization

Open Graph data is detected on the main page of Fiat. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

fiat.co.uk

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