Tools & Wizards About Us
fieldsbmwlakeland.com screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

fieldsbmwlakeland.com

Fields BMW Lakeland | Florida BMW Dealership | Serving Winter Haven

Page Load Speed

9.8 sec in total

First Response

812 ms

Resources Loaded

8.8 sec

Page Rendered

211 ms

fieldsbmwlakeland.com screenshot

About Website

Welcome to fieldsbmwlakeland.com homepage info - get ready to check Fields BMW Lakeland best content for United States right away, or after learning these important things about fieldsbmwlakeland.com

Fields BMW Lakeland serves the greater Winter Haven area in Florida with our great selection of new BMW cars & SUVs and plenty of used cars for sale.

Visit fieldsbmwlakeland.com

Key Findings

We analyzed Fieldsbmwlakeland.com page load time and found that the first response time was 812 ms and then it took 9 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

fieldsbmwlakeland.com performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

39/100

10%

LCP (Largest Contentful Paint)

Value6.0 s

13/100

25%

SI (Speed Index)

Value28.7 s

0/100

10%

TBT (Total Blocking Time)

Value63,570 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.149

76/100

15%

TTI (Time to Interactive)

Value79.6 s

0/100

10%

Network Requests Diagram

www.fieldsbmwlakeland.com

812 ms

combo.css

13 ms

widget.css

11 ms

variation.css

14 ms

gray_white.css

12 ms

Our browser made a total of 191 requests to load all elements on the main page. We found that 3% of them (6 requests) were addressed to the original Fieldsbmwlakeland.com, 25% (47 requests) were made to Static.dealer.com and 11% (21 requests) were made to Maps.googleapis.com. The less responsive or slowest element that took the longest time to load (6.6 sec) relates to the external source Hits.dealer.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.7 MB (46%)

Content Size

3.6 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Fieldsbmwlakeland.com main page is 3.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 133.9 kB

  • Original 164.6 kB
  • After minification 159.9 kB
  • After compression 30.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 133.9 kB or 81% of the original size.

Image Optimization

-8%

Potential reduce by 109.2 kB

  • Original 1.4 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fields BMW Lakeland images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 1.2 MB

  • Original 1.8 MB
  • After minification 1.7 MB
  • After compression 597.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.2 MB or 67% of the original size.

CSS Optimization

-83%

Potential reduce by 214.9 kB

  • Original 259.5 kB
  • After minification 225.2 kB
  • After compression 44.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fieldsbmwlakeland.com needs all CSS files to be minified and compressed as it can save up to 214.9 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 114 (69%)

Requests Now

166

After Optimization

52

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 166 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fields BMW Lakeland. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 67 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.fieldsbmwlakeland.com

www.fieldsbmwlakeland.com

812 ms

combo.css

combo.css

13 ms

widget.css

widget.css

11 ms

variation.css

variation.css

14 ms

gray_white.css

gray_white.css

12 ms

widget.css

widget.css

21 ms

socialheader.css

socialheader.css

19 ms

bmw.css

bmw.css

19 ms

custom.css

custom.css

7 ms

newrelic.js

newrelic.js

18 ms

modernizr-2.6.2.min.js

modernizr-2.6.2.min.js

17 ms

pxa.min.js

pxa.min.js

8 ms

pixall.min.js

pixall.min.js

8 ms

VisitorContext.aspx

VisitorContext.aspx

21 ms

ddc.jquery.min.js

ddc.jquery.min.js

26 ms

ddc.min.js

ddc.min.js

16 ms

widget.min.js

widget.min.js

423 ms

jquery.cycle2.min.js

jquery.cycle2.min.js

16 ms

jquery.cycle2.swipe.min.js

jquery.cycle2.swipe.min.js

16 ms

widget.min.js

widget.min.js

17 ms

widget.min.js

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18 ms

widget.min.js

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17 ms

widget.min.js

widget.min.js

423 ms

widget.min.js

widget.min.js

20 ms

tracker.min.js

tracker.min.js

20 ms

widget.min.js

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29 ms

widget.min.js

widget.min.js

21 ms

widget.min.js

widget.min.js

422 ms

data-layer-helper.min.js

data-layer-helper.min.js

28 ms

PopIn.js

PopIn.js

423 ms

PopInGenerator.aspx

PopInGenerator.aspx

424 ms

jquery-ui.css

jquery-ui.css

19 ms

default.css

default.css

22 ms

iframe.php

iframe.php

104 ms

bmwLogo.png

bmwLogo.png

220 ms

96c5be12681ce7a7f614d8289f593b4dx.jpg

96c5be12681ce7a7f614d8289f593b4dx.jpg

69 ms

dealerratings.aspx

dealerratings.aspx

266 ms

blank.gif

blank.gif

192 ms

caecd8cfd810cf33f4e0ff479c28f3dax.jpg

caecd8cfd810cf33f4e0ff479c28f3dax.jpg

54 ms

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55 ms

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53 ms

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54 ms

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50 ms

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47 ms

arrows12lr.png

arrows12lr.png

48 ms

ui-bg_flat_75_ffffff_40x100.png

ui-bg_flat_75_ffffff_40x100.png

48 ms

arrows11lr.png

arrows11lr.png

48 ms

footer-bg.png

footer-bg.png

48 ms

analytics.js

analytics.js

143 ms

gtm.js

gtm.js

148 ms

print.css

print.css

135 ms

pixel

pixel

228 ms

pixel

pixel

225 ms

webfont.woff

webfont.woff

199 ms

webfont.woff

webfont.woff

199 ms

fbds.js

fbds.js

196 ms

activityi;src=4406717;type=Visits;cat=BMWLa0;ord=1150945476256.311

activityi;src=4406717;type=Visits;cat=BMWLa0;ord=1150945476256.311

210 ms

clear.gif

clear.gif

6606 ms

getagentstatusimage.aspx

getagentstatusimage.aspx

188 ms

label.gif

label.gif

6579 ms

jquery.cao.js

jquery.cao.js

187 ms

BMW2015_02_Animation.js

BMW2015_02_Animation.js

105 ms

BMW2015_02_Style.css

BMW2015_02_Style.css

6578 ms

BlankAgentImage.jpg

BlankAgentImage.jpg

6575 ms

button3.jpg

button3.jpg

6594 ms

face.png

face.png

67 ms

collect

collect

63 ms

collect

collect

131 ms

collect

collect

116 ms

twit.png

twit.png

44 ms

googlebiz.png

googlebiz.png

53 ms

youtube.png

youtube.png

53 ms

pin.png

pin.png

45 ms

instagram.png

instagram.png

113 ms

Root.css

Root.css

43 ms

jquery-1.7.1.min.js

jquery-1.7.1.min.js

54 ms

jquery-ui-1.8.18.custom.min.js

jquery-ui-1.8.18.custom.min.js

88 ms

jquery.validate.js

jquery.validate.js

112 ms

knockout-2.1.0.js

knockout-2.1.0.js

102 ms

knockout.mapping-latest.js

knockout.mapping-latest.js

102 ms

knockoutCustomBindings.js

knockoutCustomBindings.js

110 ms

mbox.js

mbox.js

112 ms

Common.js

Common.js

131 ms

jsenvconst.ashx

jsenvconst.ashx

130 ms

tag.js

tag.js

101 ms

jquery.cycle.min.js

jquery.cycle.min.js

41 ms

ui.min.js

ui.min.js

44 ms

validator.min.js

validator.min.js

89 ms

jquery.unveil.min.js

jquery.unveil.min.js

31 ms

6435 ms

pixel

pixel

6425 ms

pixel.php

pixel.php

6500 ms

fbdrop.php

fbdrop.php

6430 ms

pixel.php

pixel.php

6427 ms

image_133ff54c-b71f-420f-8362-4f4f76c06f21.arox

image_133ff54c-b71f-420f-8362-4f4f76c06f21.arox

6414 ms

tag

tag

86 ms

image_0393bb8c-c56c-4dfe-84c0-96aad012e8db.arox

image_0393bb8c-c56c-4dfe-84c0-96aad012e8db.arox

85 ms

image_9697fe3b-9a7a-4328-b242-28377a1a50fc.arox

image_9697fe3b-9a7a-4328-b242-28377a1a50fc.arox

85 ms

image_c26b42f5-7634-4d9f-be0e-aa6d06707f5f.arox

image_c26b42f5-7634-4d9f-be0e-aa6d06707f5f.arox

85 ms

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84 ms

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83 ms

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96 ms

image_09c523a1-042c-44c0-a42b-194481113ae5.arox

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93 ms

image_0775e43a-6049-48b3-adbb-2e0fff9a0694.arox

image_0775e43a-6049-48b3-adbb-2e0fff9a0694.arox

93 ms

image_c1a21cf8-39bd-4bce-ba42-15785b544de7.arox

image_c1a21cf8-39bd-4bce-ba42-15785b544de7.arox

111 ms

ui-bg_glass_75_e6e6e6_1x400.png

ui-bg_glass_75_e6e6e6_1x400.png

44 ms

1073601

1073601

41 ms

conversion_async.js

conversion_async.js

61 ms

tt-9168e847861429230da331e23aa7983862033165c1ce3fe5f6d29a76c04c8a07.js

tt-9168e847861429230da331e23aa7983862033165c1ce3fe5f6d29a76c04c8a07.js

72 ms

cookie.ashx

cookie.ashx

29 ms

c42b6e81.gif

c42b6e81.gif

59 ms

tag

tag

21 ms

18 ms

d2a.ads

d2a.ads

45 ms

sticky

sticky

4 ms

26 ms

c42b6e81.gif

c42b6e81.gif

8 ms

jcarousel.min.js

jcarousel.min.js

7 ms

d2r.ads

d2r.ads

7 ms

jsapi

jsapi

27 ms

3731396.html

3731396.html

23 ms

1x1.gif

1x1.gif

5 ms

34 ms

beacon_call.js

beacon_call.js

32 ms

googlemap.min.js

googlemap.min.js

4 ms

beacon

beacon

18 ms

88 ms

nr-632.min.js

nr-632.min.js

87 ms

sd.js

sd.js

89 ms

default.aspx

default.aspx

47 ms

roundtrip.js

roundtrip.js

28 ms

js

js

42 ms

arrow-left-fff.png

arrow-left-fff.png

21 ms

7122d47a2982dfdc549512c3717a19dfx.jpg

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36 ms

arrow-right-fff.png

arrow-right-fff.png

19 ms

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50 ms

common.js

common.js

9 ms

util.js

util.js

21 ms

geocoder.js

geocoder.js

9 ms

map.js

map.js

16 ms

marker.js

marker.js

15 ms

4ZLW3DFDQ5BFBIP44AR6BI.js

4ZLW3DFDQ5BFBIP44AR6BI.js

216 ms

StaticMapService.GetMapImage

StaticMapService.GetMapImage

86 ms

onion.js

onion.js

31 ms

openhand_8_8.cur

openhand_8_8.cur

33 ms

ViewportInfoService.GetViewportInfo

ViewportInfoService.GetViewportInfo

49 ms

stats.js

stats.js

6 ms

controls.js

controls.js

12 ms

transparent.png

transparent.png

17 ms

css

css

46 ms

spotlight-poi.png

spotlight-poi.png

35 ms

1x1.gif

1x1.gif

171 ms

infowindow.js

infowindow.js

29 ms

google4.png

google4.png

30 ms

mapcnt6.png

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vt

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32 ms

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9 ms

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13 ms

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29 ms

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29 ms

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2UX7WLTfW3W8TclTUvlFyQ.woff

9 ms

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9 ms

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9 ms

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9 ms

AuthenticationService.Authenticate

AuthenticationService.Authenticate

158 ms

usage.js

usage.js

15 ms

caovsa_058.jpg

caovsa_058.jpg

6 ms

fbevents.hashing.js

fbevents.hashing.js

6 ms

out

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11 ms

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9 ms

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16 ms

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15 ms

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16 ms

12 ms

u.php

u.php

22 ms

adsct

adsct

90 ms

pixel

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17 ms

18 ms

sync

sync

5 ms

377928.gif

377928.gif

6 ms

sd

sd

5 ms

in

in

6 ms

Accessibility Review

fieldsbmwlakeland.com accessibility score

83

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

fieldsbmwlakeland.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

fieldsbmwlakeland.com SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fieldsbmwlakeland.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Fieldsbmwlakeland.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

fieldsbmwlakeland.com

Open Graph description is not detected on the main page of Fields BMW Lakeland. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: