Tools & Wizards About Us
financialadvice.com screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

financialadvice.com

Financial Advisors | Edelman Financial Engines

Page Load Speed

2.2 sec in total

First Response

30 ms

Resources Loaded

1.2 sec

Page Rendered

1 sec

financialadvice.com screenshot

About Website

Visit financialadvice.com now to see the best up-to-date Financial Advice content and also check out these interesting facts you probably never knew about financialadvice.com

Edelman Financial Engines offers investing and financial planning services, wealth management, retirement planning, and more.

Visit financialadvice.com

Key Findings

We analyzed Financialadvice.com page load time and found that the first response time was 30 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

financialadvice.com performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.9 s

0/100

10%

LCP (Largest Contentful Paint)

Value19.5 s

0/100

25%

SI (Speed Index)

Value10.7 s

7/100

10%

TBT (Total Blocking Time)

Value1,710 ms

11/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value18.3 s

3/100

10%

Network Requests Diagram

financialadvice.com

30 ms

www.edelmanfinancialengines.com

148 ms

otSDKStub.js

81 ms

jquery.min.js

74 ms

gsap.min.js

96 ms

Our browser made a total of 59 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Financialadvice.com, 32% (19 requests) were made to S7d9.scene7.com and 31% (18 requests) were made to Edelmanfinancialengines.com. The less responsive or slowest element that took the longest time to load (723 ms) relates to the external source Edelmanfinancialengines.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 405.4 kB (28%)

Content Size

1.4 MB

After Optimization

1.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Financialadvice.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 818.8 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 100.8 kB

  • Original 114.8 kB
  • After minification 80.7 kB
  • After compression 14.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 34.2 kB, which is 30% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 100.8 kB or 88% of the original size.

Image Optimization

-6%

Potential reduce by 45.5 kB

  • Original 818.8 kB
  • After minification 773.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Financial Advice images are well optimized though.

JavaScript Optimization

-52%

Potential reduce by 259.0 kB

  • Original 496.2 kB
  • After minification 495.1 kB
  • After compression 237.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 259.0 kB or 52% of the original size.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 5 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered.

Requests Breakdown

Number of requests can be reduced by 27 (55%)

Requests Now

49

After Optimization

22

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 49 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Financial Advice. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

financialadvice.com

financialadvice.com

30 ms

www.edelmanfinancialengines.com

www.edelmanfinancialengines.com

148 ms

otSDKStub.js

otSDKStub.js

81 ms

jquery.min.js

jquery.min.js

74 ms

gsap.min.js

gsap.min.js

96 ms

ScrollTrigger.min.js

ScrollTrigger.min.js

110 ms

ScrollToPlugin.min.js

ScrollToPlugin.min.js

132 ms

global.js

global.js

67 ms

clientlib-base.lc-cce524dda0c98964686378913652907d-lc.min.css

clientlib-base.lc-cce524dda0c98964686378913652907d-lc.min.css

181 ms

parameters.lc-775c9eb7ff4c48025fbe3d707bcf5f55-lc.min.js

parameters.lc-775c9eb7ff4c48025fbe3d707bcf5f55-lc.min.js

237 ms

jquery.lc-f9e8e8c279baf6a1a278042afe4f395a-lc.min.js

jquery.lc-f9e8e8c279baf6a1a278042afe4f395a-lc.min.js

350 ms

commons.lc-3d73584ddfdcb853a3a5d76cd1da5be0-lc.min.js

commons.lc-3d73584ddfdcb853a3a5d76cd1da5be0-lc.min.js

210 ms

atjs-integration.lc-72059b16059e0b405cbb8c1d6eb7257d-lc.min.js

atjs-integration.lc-72059b16059e0b405cbb8c1d6eb7257d-lc.min.js

236 ms

launch-2d2e692765bc.min.js

launch-2d2e692765bc.min.js

71 ms

clientlib-site.lc-ca2b7812ce1b98073c3ef834cd469ab3-lc.min.css

clientlib-site.lc-ca2b7812ce1b98073c3ef834cd469ab3-lc.min.css

321 ms

clientlib-site.lc-efe87f54cdfb6b706666c31eba84f96c-lc.min.js

clientlib-site.lc-efe87f54cdfb6b706666c31eba84f96c-lc.min.js

408 ms

container.lc-0a6aff292f5cc42142779cde92054524-lc.min.js

container.lc-0a6aff292f5cc42142779cde92054524-lc.min.js

591 ms

clientlib-base.lc-c4004572baa11e72208efc78685f880b-lc.min.js

clientlib-base.lc-c4004572baa11e72208efc78685f880b-lc.min.js

629 ms

d261e71f-2585-4170-b54c-0e4f2aec33ea.json

d261e71f-2585-4170-b54c-0e4f2aec33ea.json

47 ms

gtm.js

gtm.js

129 ms

WEB-Homepage-Man-And-Dog-PNG

WEB-Homepage-Man-And-Dog-PNG

61 ms

1_accolade-web

1_accolade-web

69 ms

Barrons_web-homepage

Barrons_web-homepage

75 ms

top_us-web-lockup%203

top_us-web-lockup%203

80 ms

Ftimes

Ftimes

72 ms

web_financial_planning_icon

web_financial_planning_icon

73 ms

Service_Retirement_Planning

Service_Retirement_Planning

75 ms

Service_Investment

Service_Investment

76 ms

Service_Insurance

Service_Insurance

82 ms

Service_Tax

Service_Tax

81 ms

Service_Estate

Service_Estate

96 ms

EFE-HP-Woman1

EFE-HP-Woman1

86 ms

logo-collage

logo-collage

97 ms

IPF-JAN2024-Think-twice-about-a-CD

IPF-JAN2024-Think-twice-about-a-CD

105 ms

IPF-JUN2024-3-essential-truths_i1

IPF-JUN2024-3-essential-truths_i1

97 ms

WEB_ED-how-do-financial-advisors-get-paid-hero

WEB_ED-how-do-financial-advisors-get-paid-hero

117 ms

EFE-Mark-MAIN-RGB

EFE-Mark-MAIN-RGB

103 ms

logo%20efe%20.svg

logo%20efe%20.svg

723 ms

EFE-HP-Pots1.jpg

EFE-HP-Pots1.jpg

499 ms

EFE-HP-Wine1.jpg

EFE-HP-Wine1.jpg

499 ms

efe-facebook.svg

efe-facebook.svg

539 ms

efe-twitter.svg

efe-twitter.svg

722 ms

efe-linkedin.svg

efe-linkedin.svg

501 ms

location

location

47 ms

otBannerSdk.js

otBannerSdk.js

31 ms

ezq2lfa.css

ezq2lfa.css

28 ms

WEB-Homepage-Man-And-Dog-PNG

WEB-Homepage-Man-And-Dog-PNG

8 ms

EFE-HP-Woman1

EFE-HP-Woman1

13 ms

p.css

p.css

23 ms

efe-arrow-right.svg

efe-arrow-right.svg

364 ms

read-cta.svg

read-cta.svg

364 ms

d

d

11 ms

d

d

191 ms

d

d

198 ms

d

d

197 ms

d

d

198 ms

d

d

197 ms

d

d

196 ms

d

d

196 ms

Accessibility Review

financialadvice.com accessibility score

91

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

financialadvice.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

financialadvice.com SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Financialadvice.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Financialadvice.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

financialadvice.com

Open Graph data is detected on the main page of Financial Advice. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: