Tools & Wizards About Us
financialadvice.com screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 43% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

financialadvice.com

Financial Advisors | Edelman Financial Engines

Page Load Speed

3 sec in total

First Response

40 ms

Resources Loaded

2.4 sec

Page Rendered

584 ms

financialadvice.com screenshot

About Website

Visit financialadvice.com now to see the best up-to-date Financial Advice content and also check out these interesting facts you probably never knew about financialadvice.com

Edelman Financial Engines offers investing and financial planning services, wealth management, retirement planning, and more.

Visit financialadvice.com

Key Findings

We analyzed Financialadvice.com page load time and found that the first response time was 40 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

financialadvice.com performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.5 s

1/100

10%

LCP (Largest Contentful Paint)

Value13.8 s

0/100

25%

SI (Speed Index)

Value13.1 s

2/100

10%

TBT (Total Blocking Time)

Value26,030 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.066

97/100

15%

TTI (Time to Interactive)

Value39.3 s

0/100

10%

Network Requests Diagram

financialadvice.com

40 ms

www.edelmanfinancialengines.com

209 ms

settings.css

183 ms

fontello.css

186 ms

frontend.css

203 ms

Our browser made a total of 102 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Financialadvice.com, 70% (71 requests) were made to Edelmanfinancialengines.com and 10% (10 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (949 ms) relates to the external source Edelmanfinancialengines.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (32%)

Content Size

3.7 MB

After Optimization

2.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Financialadvice.com main page is 3.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 2.3 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 138.3 kB

  • Original 177.5 kB
  • After minification 157.3 kB
  • After compression 39.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 20.2 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 138.3 kB or 78% of the original size.

Image Optimization

-1%

Potential reduce by 22.0 kB

  • Original 2.3 MB
  • After minification 2.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Financial Advice images are well optimized though.

JavaScript Optimization

-57%

Potential reduce by 119.6 kB

  • Original 210.4 kB
  • After minification 209.5 kB
  • After compression 90.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 119.6 kB or 57% of the original size.

CSS Optimization

-86%

Potential reduce by 916.9 kB

  • Original 1.1 MB
  • After minification 1.1 MB
  • After compression 148.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Financialadvice.com needs all CSS files to be minified and compressed as it can save up to 916.9 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 55 (65%)

Requests Now

84

After Optimization

29

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 84 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Financial Advice. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 21 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

financialadvice.com

financialadvice.com

40 ms

www.edelmanfinancialengines.com

www.edelmanfinancialengines.com

209 ms

settings.css

settings.css

183 ms

fontello.css

fontello.css

186 ms

frontend.css

frontend.css

203 ms

jAlert.min.css

jAlert.min.css

196 ms

bootstrap.min.css

bootstrap.min.css

65 ms

style.min.css

style.min.css

193 ms

style-static.min.css

style-static.min.css

356 ms

edelman.css

edelman.css

481 ms

efe-styles.min.css

efe-styles.min.css

322 ms

style.css

style.css

334 ms

frontend.js

frontend.js

334 ms

wpgmza_data.js

wpgmza_data.js

353 ms

16853470015.js

16853470015.js

72 ms

bootstrap.bundle.min.js

bootstrap.bundle.min.js

74 ms

home-overwrites.css

home-overwrites.css

455 ms

shared.css

shared.css

578 ms

utilities.css

utilities.css

467 ms

all.css

all.css

84 ms

ezq2lfa.css

ezq2lfa.css

118 ms

fklr-styles.min.css

fklr-styles.min.css

580 ms

home.js

home.js

579 ms

popper.min.js

popper.min.js

70 ms

jquery-3.6.0.min.js

jquery-3.6.0.min.js

70 ms

navigation.js

navigation.js

605 ms

graphic.js

graphic.js

613 ms

scrolling-animation.js

scrolling-animation.js

627 ms

counter.js

counter.js

621 ms

shared.css

shared.css

675 ms

utilities.css

utilities.css

736 ms

jquery.min.js

jquery.min.js

735 ms

jquery-migrate.min.js

jquery-migrate.min.js

810 ms

frontend.js

frontend.js

814 ms

jAlert.min.js

jAlert.min.js

758 ms

sweetalert2.all.min.js

sweetalert2.all.min.js

810 ms

scripts.min.js

scripts.min.js

909 ms

frontend-bundle.min.js

frontend-bundle.min.js

897 ms

new-tab.js

new-tab.js

903 ms

common.js

common.js

949 ms

five9proactivechat.css

five9proactivechat.css

16 ms

five9-social-widget.min.js

five9-social-widget.min.js

46 ms

p.css

p.css

108 ms

jquery.min.js

jquery.min.js

472 ms

gtm.js

gtm.js

150 ms

colors.css

colors.css

397 ms

Menu--X.png

Menu--X.png

341 ms

search.svg

search.svg

341 ms

logo-official.svg

logo-official.svg

342 ms

what-are-the-differences-between-investing-and-speculation.jpeg

what-are-the-differences-between-investing-and-speculation.jpeg

403 ms

bear-ish-or-recession-ish.jpeg

bear-ish-or-recession-ish.jpeg

388 ms

how-to-make-sure-that-negative-headlines.jpeg

how-to-make-sure-that-negative-headlines.jpeg

403 ms

1-hero-image-hp-d.jpg

1-hero-image-hp-d.jpg

532 ms

1-hero-image-hp-t-m.jpg

1-hero-image-hp-t-m.jpg

474 ms

offer-pattern-hero.svg

offer-pattern-hero.svg

458 ms

live-event-icon.svg

live-event-icon.svg

466 ms

Carousel-2-Cropped-DT.jpg

Carousel-2-Cropped-DT.jpg

580 ms

3-hero-image-hp-d.jpg

3-hero-image-hp-d.jpg

578 ms

wealth-story-2.jpg

wealth-story-2.jpg

539 ms

wealth-story-3.jpg

wealth-story-3.jpg

587 ms

wealth-story-1.jpg

wealth-story-1.jpg

639 ms

Service-Financial.svg

Service-Financial.svg

636 ms

Service-Retirement-Planning.svg

Service-Retirement-Planning.svg

637 ms

Service-Investment.svg

Service-Investment.svg

664 ms

Service-Tax.svg

Service-Tax.svg

672 ms

Service-Insurance.svg

Service-Insurance.svg

697 ms

Service-Estate.svg

Service-Estate.svg

731 ms

Service-Corporate-Solutions.svg

Service-Corporate-Solutions.svg

738 ms

Service-Small-Business-Solutions.svg

Service-Small-Business-Solutions.svg

735 ms

barrons-blk.svg

barrons-blk.svg

763 ms

our-story-financial-times.svg

our-story-financial-times.svg

766 ms

phased-retirement.jpg

phased-retirement.jpg

800 ms

mid-year-review-2022.jpg

mid-year-review-2022.jpg

840 ms

growth-value-stocks.jpg

growth-value-stocks.jpg

836 ms

ibonds.jpeg

ibonds.jpeg

836 ms

business-estate-planning.jpg

business-estate-planning.jpg

864 ms

reverse-mortgage.jpeg

reverse-mortgage.jpeg

865 ms

employee-stock-options.jpeg

employee-stock-options.jpeg

904 ms

ss-benefits-divorced-spouse.jpg

ss-benefits-divorced-spouse.jpg

934 ms

facebook.svg

facebook.svg

935 ms

twitter.svg

twitter.svg

931 ms

a16853470015.html

a16853470015.html

374 ms

linkedin.svg

linkedin.svg

896 ms

d

d

275 ms

d

d

314 ms

d

d

318 ms

d

d

318 ms

d

d

316 ms

d

d

316 ms

global.js

global.js

326 ms

otSDKStub.js

otSDKStub.js

241 ms

d

d

75 ms

d

d

76 ms

d

d

76 ms

ARSMaquettePro-Bold.otf

ARSMaquettePro-Bold.otf

699 ms

ds.gif

ds.gif

46 ms

d261e71f-2585-4170-b54c-0e4f2aec33ea.json

d261e71f-2585-4170-b54c-0e4f2aec33ea.json

22 ms

location

location

55 ms

ds.gif

ds.gif

28 ms

ds.gif

ds.gif

8 ms

ds.gif

ds.gif

14 ms

otBannerSdk.js

otBannerSdk.js

21 ms

Accessibility Review

financialadvice.com accessibility score

76

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

financialadvice.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

financialadvice.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Financialadvice.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Financialadvice.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

financialadvice.com

Open Graph data is detected on the main page of Financial Advice. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: