Tools & Wizards About Us
financialtown.com screenshot

Report Summary

  • 37

    Performance

    Renders faster than
    56% of other websites

  • 67

    Accessibility

    Visual factors better than
    that of 32% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

financialtown.com

POPi/o | Digital Communications Platform for Financial Services

Page Load Speed

3.4 sec in total

First Response

155 ms

Resources Loaded

2.9 sec

Page Rendered

417 ms

financialtown.com screenshot

About Website

Welcome to financialtown.com homepage info - get ready to check Financial Town best content for United States right away, or after learning these important things about financialtown.com

POPi/o acquired by Eltropy is the most comprehensive Digital Communications Platform, that gives access home, at work, and at the branch.

Visit financialtown.com

Key Findings

We analyzed Financialtown.com page load time and found that the first response time was 155 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

financialtown.com performance score

37

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.3 s

3/100

10%

LCP (Largest Contentful Paint)

Value10.1 s

0/100

25%

SI (Speed Index)

Value8.0 s

22/100

10%

TBT (Total Blocking Time)

Value340 ms

74/100

30%

CLS (Cumulative Layout Shift)

Value0.17

70/100

15%

TTI (Time to Interactive)

Value12.0 s

16/100

10%

Network Requests Diagram

financialtown.com

155 ms

www.popio.com

905 ms

gtm.js

30 ms

leaflet.min.css

195 ms

style.min.css

264 ms

Our browser made a total of 105 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Financialtown.com, 73% (77 requests) were made to Popio.com and 16% (17 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Popio.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 394.7 kB (18%)

Content Size

2.2 MB

After Optimization

1.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Financialtown.com main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-65%

Potential reduce by 193.7 kB

  • Original 298.8 kB
  • After minification 294.9 kB
  • After compression 105.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 193.7 kB or 65% of the original size.

Image Optimization

-10%

Potential reduce by 130.5 kB

  • Original 1.4 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Financial Town images are well optimized though.

JavaScript Optimization

-19%

Potential reduce by 44.4 kB

  • Original 237.0 kB
  • After minification 236.6 kB
  • After compression 192.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 44.4 kB or 19% of the original size.

CSS Optimization

-10%

Potential reduce by 26.2 kB

  • Original 253.1 kB
  • After minification 252.9 kB
  • After compression 226.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Financialtown.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 50 (63%)

Requests Now

79

After Optimization

29

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 79 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Financial Town. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 27 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

financialtown.com

financialtown.com

155 ms

www.popio.com

www.popio.com

905 ms

gtm.js

gtm.js

30 ms

leaflet.min.css

leaflet.min.css

195 ms

style.min.css

style.min.css

264 ms

modal-madness-public.css

modal-madness-public.css

196 ms

wp-video-popup.css

wp-video-popup.css

196 ms

wp-show-posts-min.css

wp-show-posts-min.css

196 ms

add-anchor-links.css

add-anchor-links.css

238 ms

font-awesome.min.css

font-awesome.min.css

258 ms

style.css

style.css

461 ms

rgs.css

rgs.css

264 ms

style.css

style.css

264 ms

magnific.css

magnific.css

298 ms

responsive.css

responsive.css

390 ms

skin-material.css

skin-material.css

324 ms

theme.css

theme.css

320 ms

js_composer.min.css

js_composer.min.css

396 ms

public.css

public.css

359 ms

Defaults.css

Defaults.css

384 ms

css

css

32 ms

style.min.css

style.min.css

385 ms

slick.min.css

slick.min.css

420 ms

icons.css

icons.css

447 ms

animate.min.css

animate.min.css

449 ms

advanced-buttons.min.css

advanced-buttons.min.css

451 ms

style.min.css

style.min.css

454 ms

css

css

49 ms

jquery.min.js

jquery.min.js

502 ms

jquery-migrate.min.js

jquery-migrate.min.js

511 ms

js.cookie.js

js.cookie.js

512 ms

handl-utm-grabber.js

handl-utm-grabber.js

513 ms

modal-madness-public.js

modal-madness-public.js

517 ms

ultimate-params.min.js

ultimate-params.min.js

517 ms

custom.min.js

custom.min.js

546 ms

slick.min.js

slick.min.js

573 ms

jquery-appear.min.js

jquery-appear.min.js

572 ms

slick-custom.min.js

slick-custom.min.js

573 ms

js

js

49 ms

css

css

18 ms

wp-video-popup.js

wp-video-popup.js

438 ms

priority.js

priority.js

438 ms

modernizr.js

modernizr.js

441 ms

imagesLoaded.min.js

imagesLoaded.min.js

451 ms

magnific.js

magnific.js

453 ms

superfish.js

superfish.js

450 ms

init.js

init.js

577 ms

touchswipe.min.js

touchswipe.min.js

417 ms

front.js

front.js

419 ms

js_composer_front.min.js

js_composer_front.min.js

443 ms

asyncdc.min.js

asyncdc.min.js

441 ms

lftracker_v1_bElvO73krEK7ZMqj.js

lftracker_v1_bElvO73krEK7ZMqj.js

664 ms

theme-js.css

theme-js.css

113 ms

popio_DK_GREY_registration-396x124-1-e1636501186112.png

popio_DK_GREY_registration-396x124-1-e1636501186112.png

119 ms

Websites-help-moving-1080x675-1.webp

Websites-help-moving-1080x675-1.webp

120 ms

Home-Page-Icon-Graphic_III.png

Home-Page-Icon-Graphic_III.png

265 ms

POPbranch_Icon.png

POPbranch_Icon.png

119 ms

DK_popio_branch_467x100-e1647366685534.png

DK_popio_branch_467x100-e1647366685534.png

120 ms

Optimize-Staffing-in-15-Business-Days.png

Optimize-Staffing-in-15-Business-Days.png

120 ms

POPexpert_Icon.png

POPexpert_Icon.png

265 ms

DK_popio_expert_467x100-e1647366873672.png

DK_popio_expert_467x100-e1647366873672.png

265 ms

Close-Deals-Faster-in-10-Business-Days.png

Close-Deals-Faster-in-10-Business-Days.png

265 ms

POPsupport_Icon.png

POPsupport_Icon.png

264 ms

DK_popio_welcome_467x100-e1649264199231.png

DK_popio_welcome_467x100-e1649264199231.png

530 ms

Efficient-Contact-Center-in-20-Days.png

Efficient-Contact-Center-in-20-Days.png

530 ms

LendingII.png

LendingII.png

529 ms

Branch-OperationsII.png

Branch-OperationsII.png

529 ms

Fraud-riskIII.png

Fraud-riskIII.png

530 ms

contact-centerII.png

contact-centerII.png

533 ms

account-openingIII.png

account-openingIII.png

637 ms

centralized-staffII.png

centralized-staffII.png

639 ms

investmentsII.png

investmentsII.png

638 ms

mortgageII.png

mortgageII.png

639 ms

closing-notaryII.png

closing-notaryII.png

638 ms

Web_Footer_popio_DK_GREY_registration-130X36.png

Web_Footer_popio_DK_GREY_registration-130X36.png

640 ms

www.popio.com

www.popio.com

1171 ms

Wordpress-Header-Background-Eltropy-scaled.jpg

Wordpress-Header-Background-Eltropy-scaled.jpg

672 ms

Home-Page-Top-Image1629x834.png

Home-Page-Top-Image1629x834.png

923 ms

pxiByp8kv8JHgFVrLGT9Z1xlEw.woff

pxiByp8kv8JHgFVrLGT9Z1xlEw.woff

413 ms

pxiEyp8kv8JHgFVrJJfedA.woff

pxiEyp8kv8JHgFVrJJfedA.woff

438 ms

pxiEyp8kv8JHgFVrFJM.woff

pxiEyp8kv8JHgFVrFJM.woff

440 ms

pxiByp8kv8JHgFVrLEj6V1g.woff

pxiByp8kv8JHgFVrLEj6V1g.woff

441 ms

pxiByp8kv8JHgFVrLCz7Z1xlEw.woff

pxiByp8kv8JHgFVrLCz7Z1xlEw.woff

440 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw5aXw.woff

439 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aXw.woff

439 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Ew9.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Ew9.woff

440 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aXw.woff

441 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Ew9.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Ew9.woff

441 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aXw.woff

443 ms

OpenSans-Light-webfont.woff

OpenSans-Light-webfont.woff

553 ms

OpenSans-Regular-webfont.woff

OpenSans-Regular-webfont.woff

552 ms

OpenSans-Semibold-webfont.woff

OpenSans-Semibold-webfont.woff

552 ms

OpenSansBold-webfont.woff

OpenSansBold-webfont.woff

604 ms

5aU19_a8oxmIfJpbERySiw.woff

5aU19_a8oxmIfJpbERySiw.woff

516 ms

5aU69_a8oxmIdGl4Ag.woff

5aU69_a8oxmIdGl4Ag.woff

441 ms

5aU19_a8oxmIfMJaERySiw.woff

5aU19_a8oxmIfMJaERySiw.woff

442 ms

5aU19_a8oxmIfLZcERySiw.woff

5aU19_a8oxmIfLZcERySiw.woff

444 ms

5aU19_a8oxmIfNJdERySiw.woff

5aU19_a8oxmIfNJdERySiw.woff

442 ms

fontawesome-webfont.svg

fontawesome-webfont.svg

792 ms

insight.min.js

insight.min.js

314 ms

pxiGyp8kv8JHgFVrJJLucHtG.woff

pxiGyp8kv8JHgFVrJJLucHtG.woff

43 ms

tr-rc.lfeeder.com

tr-rc.lfeeder.com

80 ms

insight_tag_errors.gif

insight_tag_errors.gif

131 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

129 ms

pd.js

pd.js

19 ms

Accessibility Review

financialtown.com accessibility score

67

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

financialtown.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

financialtown.com SEO score

82

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Financialtown.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Financialtown.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

financialtown.com

Open Graph description is not detected on the main page of Financial Town. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: