7.3 sec in total
472 ms
6.4 sec
411 ms
Welcome to firebrand.co.nz homepage info - get ready to check Firebrand best content right away, or after learning these important things about firebrand.co.nz
Firebrand is a marketing and digital transformation agency. From our Dunedin studio, we start, build and grow New Zealand businesses with attitude.
Visit firebrand.co.nzWe analyzed Firebrand.co.nz page load time and found that the first response time was 472 ms and then it took 6.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.
firebrand.co.nz performance score
name
value
score
weighting
Value3.2 s
43/100
10%
Value3.5 s
63/100
25%
Value4.5 s
73/100
10%
Value200 ms
89/100
30%
Value0.025
100/100
15%
Value8.6 s
37/100
10%
472 ms
2054 ms
25 ms
46 ms
31 ms
Our browser made a total of 63 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Firebrand.co.nz, 83% (52 requests) were made to Firebrand.nz and 8% (5 requests) were made to Maxcdn.bootstrapcdn.com. The less responsive or slowest element that took the longest time to load (2.6 sec) relates to the external source Firebrand.nz.
Page size can be reduced by 727.2 kB (40%)
1.8 MB
1.1 MB
In fact, the total size of Firebrand.co.nz main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.
Potential reduce by 13.5 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 13.5 kB or 75% of the original size.
Potential reduce by 378.1 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Firebrand needs image optimization as it can save up to 378.1 kB or 27% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.
Potential reduce by 112.3 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 112.3 kB or 65% of the original size.
Potential reduce by 223.4 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Firebrand.co.nz needs all CSS files to be minified and compressed as it can save up to 223.4 kB or 85% of the original size.
Number of requests can be reduced by 24 (41%)
59
35
The browser has sent 59 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Firebrand. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.
firebrand.co.nz
472 ms
firebrand.nz
2054 ms
font-awesome.min.css
25 ms
css
46 ms
bootstrap.min.css
31 ms
bootstrap-theme.min.css
27 ms
BootstrapXL.css
431 ms
normalize.css
429 ms
justifiedGallery.css
432 ms
swipebox.min.css
434 ms
owl.carousel.css
441 ms
animate.css
462 ms
jquery.fancybox.css
878 ms
main.css
871 ms
hamburger-icon.png
858 ms
firebrand.png
857 ms
firebrand-mobile.png
957 ms
jquery-1.11.1.min.js
32 ms
bootstrap.min.js
30 ms
jquery.tooltipster.min.js
952 ms
jquery.fancybox.js
1083 ms
jquery.sizes.js
1290 ms
jquery.easing.min.js
1287 ms
jquery-dateFormat.min.js
1306 ms
justifiedGallery.js
1300 ms
jquery.swipebox.min.js
1311 ms
owl.carousel.min.js
1503 ms
matchheight.js
1787 ms
hail.js
1704 ms
main.js
1728 ms
icon-facebook.png
1756 ms
icon-twitter.png
1742 ms
icon-linkedin.png
1727 ms
icon-newsletter.png
2135 ms
golden-ratio-placeholder.png
2149 ms
SS_logo-name.svg
2144 ms
hail.png
2171 ms
dunedinbrand.png
2214 ms
Sub24-Hero.jpg
1120 ms
FoodShare-BW.png
1539 ms
FoodShare-Colour.png
1662 ms
LPHS-BW.png
1674 ms
LPHS-Colour.png
1673 ms
GetHomeSafe-BW.png
1697 ms
GetHomeSafe-Colour.png
1745 ms
TheDesignStore-BW.png
1962 ms
TheDesignStore.png
2093 ms
PortOtago-BW.png
2094 ms
PortOtago-Colour.png
2106 ms
acquisitions-bw.png
2112 ms
Acquisitions-Colour.png
2198 ms
StirlingSports-BW.png
2399 ms
StirlingSports-Colour.png
2517 ms
Microbiology-BW.png
2481 ms
Microbiology-Colour.png
2501 ms
fontawesome-webfont.woff
3 ms
MinistryOfSocialDevelopment-BW.png
2493 ms
MinistryOfSocialDevelopment-Colour.png
2448 ms
MyTools-BW.png
2435 ms
MyTools-Colour.png
2562 ms
ga.js
22 ms
__utm.gif
13 ms
collect
65 ms
firebrand.co.nz accessibility score
firebrand.co.nz best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Page has valid source maps
firebrand.co.nz SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Firebrand.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Firebrand.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
firebrand.co.nz
Open Graph description is not detected on the main page of Firebrand. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: