Tools & Wizards About Us
firebrand.marketing screenshot

Report Summary

  • 34

    Performance

    Renders faster than
    54% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 97

    SEO

    Google-friendlier than
    91% of websites

firebrand.marketing

Firebrand Communications | Startup Marketing Agency

Page Load Speed

3 sec in total

First Response

40 ms

Resources Loaded

2 sec

Page Rendered

981 ms

firebrand.marketing screenshot

About Website

Visit firebrand.marketing now to see the best up-to-date Firebrand content and also check out these interesting facts you probably never knew about firebrand.marketing

Startup marketing agency specializing in public relations, content and digital marketing. We help tech startups crush their marketing goals.

Visit firebrand.marketing

Key Findings

We analyzed Firebrand.marketing page load time and found that the first response time was 40 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

firebrand.marketing performance score

34

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.8 s

2/100

10%

LCP (Largest Contentful Paint)

Value8.7 s

1/100

25%

SI (Speed Index)

Value7.7 s

24/100

10%

TBT (Total Blocking Time)

Value220 ms

87/100

30%

CLS (Cumulative Layout Shift)

Value0.691

7/100

15%

TTI (Time to Interactive)

Value8.4 s

39/100

10%

Network Requests Diagram

firebrand.marketing

40 ms

www.firebrand.marketing

596 ms

rocket-loader.min.js

28 ms

style.css

26 ms

mediaelementplayer-legacy.min.css

25 ms

Our browser made a total of 93 requests to load all elements on the main page. We found that 32% of them (30 requests) were addressed to the original Firebrand.marketing, 41% (38 requests) were made to Fonts.gstatic.com and 15% (14 requests) were made to C0.wp.com. The less responsive or slowest element that took the longest time to load (722 ms) belongs to the original domain Firebrand.marketing.

Page Optimization Overview & Recommendations

Page size can be reduced by 479.3 kB (29%)

Content Size

1.7 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Firebrand.marketing main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 846.6 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 478.2 kB

  • Original 540.5 kB
  • After minification 532.0 kB
  • After compression 62.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 478.2 kB or 88% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 846.6 kB
  • After minification 846.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Firebrand images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 347 B

  • Original 192.0 kB
  • After minification 192.0 kB
  • After compression 191.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 780 B

  • Original 91.3 kB
  • After minification 91.3 kB
  • After compression 90.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Firebrand.marketing has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 40 (80%)

Requests Now

50

After Optimization

10

  • Images
  • JavaScript
  • CSS

The browser has sent 50 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Firebrand. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 23 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

firebrand.marketing

firebrand.marketing

40 ms

www.firebrand.marketing

www.firebrand.marketing

596 ms

rocket-loader.min.js

rocket-loader.min.js

28 ms

style.css

style.css

26 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

25 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

26 ms

public-module-style.css

public-module-style.css

27 ms

swiper-bundle.min.css

swiper-bundle.min.css

27 ms

jquery.bxslider.min.css

jquery.bxslider.min.css

35 ms

font-awesome.min.css

font-awesome.min.css

81 ms

fontello.min.css

fontello.min.css

35 ms

tooltipster.min.css

tooltipster.min.css

41 ms

animation-style.min.css

animation-style.min.css

46 ms

style.min.css

style.min.css

84 ms

secondline-psb-styles.css

secondline-psb-styles.css

49 ms

woocommerce-layout.css

woocommerce-layout.css

19 ms

woocommerce.css

woocommerce.css

16 ms

style.css

style.css

86 ms

css

css

60 ms

woocommerce-smallscreen.css

woocommerce-smallscreen.css

6 ms

style.min.css

style.min.css

40 ms

css

css

61 ms

choices.min.css

choices.min.css

43 ms

jetpack.css

jetpack.css

28 ms

jquery.min.js

jquery.min.js

36 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

35 ms

add-to-cart.min.js

add-to-cart.min.js

36 ms

js.cookie.min.js

js.cookie.min.js

37 ms

woocommerce.min.js

woocommerce.min.js

36 ms

s-202440.js

s-202440.js

51 ms

embed.js

embed.js

136 ms

et-core-unified-36453.min.css

et-core-unified-36453.min.css

39 ms

wc-blocks.css

wc-blocks.css

20 ms

scripts.min.js

scripts.min.js

52 ms

jquery.fitvids.js

jquery.fitvids.js

49 ms

jquery.mobile.js

jquery.mobile.js

50 ms

easypiechart.js

easypiechart.js

49 ms

salvattore.js

salvattore.js

47 ms

sourcebuster.min.js

sourcebuster.min.js

19 ms

order-attribution.min.js

order-attribution.min.js

19 ms

common.js

common.js

50 ms

e-202440.js

e-202440.js

19 ms

lazyload.min.js

lazyload.min.js

51 ms

embed.js

embed.js

60 ms

Firebrand_HOR_POS_RGB.png

Firebrand_HOR_POS_RGB.png

296 ms

yubico.jpg

yubico.jpg

113 ms

zilliz.png

zilliz.png

157 ms

yubico.jpg

yubico.jpg

109 ms

baracoda.jpg

baracoda.jpg

108 ms

2023-Silver-Anvil-Badge_Winner-e1715975793318.png

2023-Silver-Anvil-Badge_Winner-e1715975793318.png

534 ms

spinner.svg

spinner.svg

97 ms

rocket-icon-1-scaled.jpg

rocket-icon-1-scaled.jpg

722 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

37 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

65 ms

pxiByp8kv8JHgFVrLCz7Z1JlEw.woff

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84 ms

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84 ms

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93 ms

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94 ms

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92 ms

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129 ms

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130 ms

modules.woff

modules.woff

62 ms

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131 ms

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136 ms

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pxiDyp8kv8JHgFVrJJLm111VGdeL.ttf

137 ms

fontello.woff

fontello.woff

358 ms

pxiDyp8kv8JHgFVrJJLm81xVGdeI.woff

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78 ms

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61 ms

scripts.min.js

scripts.min.js

25 ms

Accessibility Review

firebrand.marketing accessibility score

82

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

firebrand.marketing best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

firebrand.marketing SEO score

97

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Firebrand.marketing can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Firebrand.marketing main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

firebrand.marketing

Open Graph data is detected on the main page of Firebrand. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: