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firebrandpromotions.co.uk screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    41% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

firebrandpromotions.co.uk

Firebrand Promotions – Branded Swag with Sustainable Attributes

Page Load Speed

3.6 sec in total

First Response

358 ms

Resources Loaded

2.6 sec

Page Rendered

660 ms

firebrandpromotions.co.uk screenshot

About Website

Visit firebrandpromotions.co.uk now to see the best up-to-date Firebrand Promotions content and also check out these interesting facts you probably never knew about firebrandpromotions.co.uk

Sustainable Branded Merchandise is available at Firebrand Promotions. We can add your logo to an extensive range of promotional products.

Visit firebrandpromotions.co.uk

Key Findings

We analyzed Firebrandpromotions.co.uk page load time and found that the first response time was 358 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

firebrandpromotions.co.uk performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value10.6 s

0/100

25%

SI (Speed Index)

Value5.3 s

58/100

10%

TBT (Total Blocking Time)

Value760 ms

39/100

30%

CLS (Cumulative Layout Shift)

Value0.55

13/100

15%

TTI (Time to Interactive)

Value11.8 s

17/100

10%

Network Requests Diagram

firebrandpromotions.co.uk

358 ms

www.firebrandpromotions.co.uk

331 ms

font-awesome.css

48 ms

cv.css

57 ms

prettyPhoto.css

65 ms

Our browser made a total of 129 requests to load all elements on the main page. We found that 91% of them (117 requests) were addressed to the original Firebrandpromotions.co.uk, 2% (2 requests) were made to Googletagmanager.com and 2% (2 requests) were made to Clarity.ms. The less responsive or slowest element that took the longest time to load (917 ms) belongs to the original domain Firebrandpromotions.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 184.1 kB (6%)

Content Size

3.0 MB

After Optimization

2.8 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Firebrandpromotions.co.uk main page is 3.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 2.8 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 140.1 kB

  • Original 173.1 kB
  • After minification 168.4 kB
  • After compression 33.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 140.1 kB or 81% of the original size.

Image Optimization

-2%

Potential reduce by 43.6 kB

  • Original 2.8 MB
  • After minification 2.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Firebrand Promotions images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 444 B

  • Original 11.5 kB
  • After minification 11.5 kB
  • After compression 11.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 85 (70%)

Requests Now

122

After Optimization

37

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 122 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Firebrand Promotions. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 45 to 1 for JavaScripts and from 36 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

firebrandpromotions.co.uk

firebrandpromotions.co.uk

358 ms

www.firebrandpromotions.co.uk

www.firebrandpromotions.co.uk

331 ms

font-awesome.css

font-awesome.css

48 ms

cv.css

cv.css

57 ms

prettyPhoto.css

prettyPhoto.css

65 ms

wp-video-lightbox.css

wp-video-lightbox.css

56 ms

style.min.css

style.min.css

80 ms

jquery.selectBox.css

jquery.selectBox.css

130 ms

font-awesome.css

font-awesome.css

92 ms

prettyPhoto.css

prettyPhoto.css

98 ms

style.css

style.css

100 ms

styles.css

styles.css

105 ms

cookie-law-info-public.css

cookie-law-info-public.css

137 ms

cookie-law-info-gdpr.css

cookie-law-info-gdpr.css

134 ms

dashicons.min.css

dashicons.min.css

143 ms

trwca-style.min.css

trwca-style.min.css

138 ms

font-awesome.min.css

font-awesome.min.css

153 ms

woocommerce-layout.css

woocommerce-layout.css

267 ms

woocommerce.css

woocommerce.css

192 ms

bigger-picture.min.css

bigger-picture.min.css

174 ms

youtube-channel.min.css

youtube-channel.min.css

181 ms

style.css

style.css

200 ms

style.css

style.css

204 ms

slick.css

slick.css

221 ms

style.css

style.css

221 ms

bootstrap-utilities.min.css

bootstrap-utilities.min.css

262 ms

mobile.css

mobile.css

268 ms

ipad.css

ipad.css

248 ms

style.css

style.css

289 ms

bootstrap.min.css

bootstrap.min.css

309 ms

flexslider.css

flexslider.css

332 ms

glyphicons.css

glyphicons.css

327 ms

theme.css

theme.css

343 ms

jquery.min.js

jquery.min.js

315 ms

jquery-migrate.min.js

jquery-migrate.min.js

334 ms

jquery.prettyPhoto.js

jquery.prettyPhoto.js

365 ms

video-lightbox.js

video-lightbox.js

353 ms

js

js

71 ms

js

js

133 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

30 ms

firebrand-promotions

firebrand-promotions

79 ms

wc-blocks.css

wc-blocks.css

403 ms

yikes-inc-easy-mailchimp-extender-public.min.css

yikes-inc-easy-mailchimp-extender-public.min.css

322 ms

cookie-law-info-table.css

cookie-law-info-table.css

322 ms

cookie-law-info-public.js

cookie-law-info-public.js

348 ms

trwca-script.min.js

trwca-script.min.js

348 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

330 ms

add-to-cart.min.js

add-to-cart.min.js

327 ms

js.cookie.min.js

js.cookie.min.js

317 ms

woocommerce.min.js

woocommerce.min.js

340 ms

slick.min.js

slick.min.js

358 ms

child-theme.js

child-theme.js

327 ms

jquery.matchHeight.js

jquery.matchHeight.js

318 ms

jquery.selectBox.min.js

jquery.selectBox.min.js

320 ms

jquery.prettyPhoto.min.js

jquery.prettyPhoto.min.js

409 ms

jquery.yith-wcwl.min.js

jquery.yith-wcwl.min.js

453 ms

hooks.min.js

hooks.min.js

444 ms

i18n.min.js

i18n.min.js

424 ms

index.js

index.js

419 ms

index.js

index.js

404 ms

cv.js

cv.js

394 ms

rmp-menu.min.js

rmp-menu.min.js

530 ms

hoverIntent.min.js

hoverIntent.min.js

472 ms

bigger-picture.min.js

bigger-picture.min.js

466 ms

youtube-channel.min.js

youtube-channel.min.js

437 ms

yith-wcwl-custom.js

yith-wcwl-custom.js

427 ms

bootstrap.min.js

bootstrap.min.js

333 ms

jquery.flexslider.min.js

jquery.flexslider.min.js

465 ms

superfish.js

superfish.js

442 ms

custom.js

custom.js

420 ms

mobilemenu.js

mobilemenu.js

416 ms

skip-link-focus-fix.js

skip-link-focus-fix.js

406 ms

sourcebuster.min.js

sourcebuster.min.js

426 ms

order-attribution.min.js

order-attribution.min.js

421 ms

css

css

33 ms

maxmegamenu.js

maxmegamenu.js

412 ms

yikes-mc-ajax-forms.min.js

yikes-mc-ajax-forms.min.js

402 ms

form-submission-helpers.min.js

form-submission-helpers.min.js

388 ms

jvgrhb9otg

jvgrhb9otg

520 ms

firebrand-geiger-logo.png

firebrand-geiger-logo.png

380 ms

icon_phone.svg

icon_phone.svg

310 ms

icon_search.svg

icon_search.svg

316 ms

icon_login.svg

icon_login.svg

327 ms

icon_email.svg

icon_email.svg

334 ms

icon_ideas.svg

icon_ideas.svg

318 ms

icon_cart.svg

icon_cart.svg

337 ms

icon_cart_white.svg

icon_cart_white.svg

356 ms

FB-Slide-Pot.jpg

FB-Slide-Pot.jpg

354 ms

Firebrand-Home-Mini-ClimateWise-bld.jpg

Firebrand-Home-Mini-ClimateWise-bld.jpg

476 ms

Firebrand-Home-Mini-10Trees.jpg

Firebrand-Home-Mini-10Trees.jpg

478 ms

Stanley-Quencher-Coming-Soon-300x300.png

Stanley-Quencher-Coming-Soon-300x300.png

492 ms

Terrys-Chocolate-Orange-300x300.png

Terrys-Chocolate-Orange-300x300.png

438 ms

35580e31-25b6-42f3-aa05-94a4cf3ed9e2.woff

35580e31-25b6-42f3-aa05-94a4cf3ed9e2.woff

331 ms

97e17f80-aaf1-4b74-a33b-e5dd730a26fd.woff

97e17f80-aaf1-4b74-a33b-e5dd730a26fd.woff

362 ms

OFF115-1-300x300.png

OFF115-1-300x300.png

329 ms

OFF127-300x300.png

OFF127-300x300.png

383 ms

MCi2x4kPRI3TZ6fVl99idpxsOCTGqIci75vPxbKm-300x300.png

MCi2x4kPRI3TZ6fVl99idpxsOCTGqIci75vPxbKm-300x300.png

401 ms

PCMOB-300x300.jpg

PCMOB-300x300.jpg

413 ms

Rainball-Seedtins-300x300.png

Rainball-Seedtins-300x300.png

504 ms

feefo-widget.js

feefo-widget.js

157 ms

APL-00757-300x300.jpg

APL-00757-300x300.jpg

336 ms

Crescent-Bag.png

Crescent-Bag.png

340 ms

Ocean-Bottle-1.png

Ocean-Bottle-1.png

483 ms

Swanky-Socks-1.png

Swanky-Socks-1.png

481 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

596 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

474 ms

Travel-Adapters.png

Travel-Adapters.png

737 ms

X-Logo-1-e1691395941568.png

X-Logo-1-e1691395941568.png

439 ms

Website-Logo.png

Website-Logo.png

577 ms

4-1.png

4-1.png

587 ms

5-1.png

5-1.png

631 ms

3-1.png

3-1.png

657 ms

2-1.png

2-1.png

761 ms

1.png

1.png

729 ms

BPMA_Accredited_Member.png

BPMA_Accredited_Member.png

652 ms

379 ms

BPMA_20-Year-Accredited-Member_CMYK.jpg

BPMA_20-Year-Accredited-Member_CMYK.jpg

767 ms

cyberessentials_certification.png

cyberessentials_certification.png

790 ms

ClimateWise.png

ClimateWise.png

793 ms

Platinum-Logo-LI-Size.png

Platinum-Logo-LI-Size.png

917 ms

FB-SGS-ISO-9001-UKAS.jpg

FB-SGS-ISO-9001-UKAS.jpg

836 ms

FB-SGS-ISO-14001-UKAS.jpg

FB-SGS-ISO-14001-UKAS.jpg

910 ms

privacy_icon.svg

privacy_icon.svg

787 ms

logo-cookieyes.svg

logo-cookieyes.svg

789 ms

clarity.js

clarity.js

9 ms

scanner

scanner

120 ms

woocommerce-smallscreen.css

woocommerce-smallscreen.css

54 ms

zi-tag.js

zi-tag.js

75 ms

c.gif

c.gif

7 ms

Accessibility Review

firebrandpromotions.co.uk accessibility score

89

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

firebrandpromotions.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

firebrandpromotions.co.uk SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Firebrandpromotions.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Firebrandpromotions.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

firebrandpromotions.co.uk

Open Graph data is detected on the main page of Firebrand Promotions. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: