Tools & Wizards About Us
firedog.co.uk screenshot

Report Summary

  • 48

    Performance

    Renders faster than
    66% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

firedog.co.uk

Firedog Creative Branding Agency | Home | Creative Design and Brand Identity Agency London United Kingdom

Page Load Speed

2.1 sec in total

First Response

24 ms

Resources Loaded

1.6 sec

Page Rendered

508 ms

firedog.co.uk screenshot

About Website

Visit firedog.co.uk now to see the best up-to-date Firedog content for United Kingdom and also check out these interesting facts you probably never knew about firedog.co.uk

Firedog is a branding and creative design agency based in London and Cape Town. We are specialists in brand identity and visual identity creation. Corporate identity, digital branding, art direction, ...

Visit firedog.co.uk

Key Findings

We analyzed Firedog.co.uk page load time and found that the first response time was 24 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

firedog.co.uk performance score

48

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

40/100

10%

LCP (Largest Contentful Paint)

Value13.5 s

0/100

25%

SI (Speed Index)

Value8.2 s

20/100

10%

TBT (Total Blocking Time)

Value420 ms

66/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value5.6 s

69/100

10%

Network Requests Diagram

firedog.co.uk

24 ms

firedog.co.uk

495 ms

css

29 ms

css

46 ms

css

49 ms

Our browser made a total of 59 requests to load all elements on the main page. We found that 64% of them (38 requests) were addressed to the original Firedog.co.uk, 24% (14 requests) were made to Fonts.gstatic.com and 5% (3 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (724 ms) belongs to the original domain Firedog.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 97.2 kB (2%)

Content Size

4.0 MB

After Optimization

3.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Firedog.co.uk main page is 4.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 3.8 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 62.9 kB

  • Original 77.0 kB
  • After minification 74.8 kB
  • After compression 14.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 62.9 kB or 82% of the original size.

Image Optimization

-1%

Potential reduce by 20.4 kB

  • Original 3.8 MB
  • After minification 3.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Firedog images are well optimized though.

JavaScript Optimization

-12%

Potential reduce by 9.9 kB

  • Original 83.7 kB
  • After minification 83.7 kB
  • After compression 73.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 9.9 kB or 12% of the original size.

CSS Optimization

-9%

Potential reduce by 4.0 kB

  • Original 46.1 kB
  • After minification 46.1 kB
  • After compression 42.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Firedog.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 23 (55%)

Requests Now

42

After Optimization

19

  • Images
  • JavaScript
  • CSS

The browser has sent 42 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Firedog. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

firedog.co.uk

firedog.co.uk

24 ms

firedog.co.uk

firedog.co.uk

495 ms

css

css

29 ms

css

css

46 ms

css

css

49 ms

firedog.co.uk

firedog.co.uk

153 ms

style.min.css

style.min.css

261 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

251 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

208 ms

views-frontend.css

views-frontend.css

234 ms

ctf-styles.min.css

ctf-styles.min.css

259 ms

pagenavi-css.css

pagenavi-css.css

346 ms

style.css

style.css

339 ms

toolset-common-es-frontend.js

toolset-common-es-frontend.js

431 ms

jquery.min.js

jquery.min.js

503 ms

jquery-migrate.min.js

jquery-migrate.min.js

449 ms

scrollTo.js

scrollTo.js

468 ms

jquery.form.min.js

jquery.form.min.js

543 ms

mailchimp.js

mailchimp.js

533 ms

masonry.pkgd.js

masonry.pkgd.js

563 ms

imagesloaded.pkgd.min.js

imagesloaded.pkgd.min.js

43 ms

pagination.min.js

pagination.min.js

577 ms

js

js

71 ms

hammer.js

hammer.js

548 ms

js

js

121 ms

functions.js

functions.js

706 ms

ctf-scripts.min.js

ctf-scripts.min.js

724 ms

imagesloaded.pkgd.min.js

imagesloaded.pkgd.min.js

14 ms

Logo_only.png

Logo_only.png

94 ms

Logo_only_black.png

Logo_only_black.png

93 ms

Logo_text.png

Logo_text.png

93 ms

00_Brand_FeaturedImage.jpg

00_Brand_FeaturedImage.jpg

167 ms

Barbican_Cara_Featured.jpg

Barbican_Cara_Featured.jpg

236 ms

MML_00_FeaturedImage-scaled.jpg

MML_00_FeaturedImage-scaled.jpg

223 ms

IMG_7742_HiRes-scaled.jpg

IMG_7742_HiRes-scaled.jpg

244 ms

21_Evenergi_Cyclical_Image_03.jpg

21_Evenergi_Cyclical_Image_03.jpg

258 ms

MartinAudio_00_FeaturedImage-765x430.jpg

MartinAudio_00_FeaturedImage-765x430.jpg

277 ms

00_Braavos_Financial-Branding_Listing-765x430.jpg

00_Braavos_Financial-Branding_Listing-765x430.jpg

288 ms

Neon_00_Brand2-765x430.jpg

Neon_00_Brand2-765x430.jpg

356 ms

00_Triago_Private-Equity-Placements-Branding-765x430.jpg

00_Triago_Private-Equity-Placements-Branding-765x430.jpg

364 ms

IMG_1002-765x430.jpg

IMG_1002-765x430.jpg

376 ms

004_RECMshoot-765x430.jpg

004_RECMshoot-765x430.jpg

404 ms

3D-Art-Midge-Mantissa-Sinnaeve-lurd-002-765x430.jpg

3D-Art-Midge-Mantissa-Sinnaeve-lurd-002-765x430.jpg

413 ms

2001-A-Space-Odyssey-1.56.31-Helmet-Reflections-765x430.jpg

2001-A-Space-Odyssey-1.56.31-Helmet-Reflections-765x430.jpg

412 ms

Bakone_Website_Design_01-765x430.jpg

Bakone_Website_Design_01-765x430.jpg

477 ms

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JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

38 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr73w5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr73w5aX8.ttf

45 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w5aX8.ttf

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54 ms

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56 ms

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54 ms

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56 ms

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28 ms

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27 ms

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29 ms

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32 ms

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33 ms

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31 ms

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32 ms

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KFOlCnqEu92Fr1MmWUlfBBc9.ttf

33 ms

Accessibility Review

firedog.co.uk accessibility score

78

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

firedog.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

firedog.co.uk SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Firedog.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Firedog.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

firedog.co.uk

Open Graph description is not detected on the main page of Firedog. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: