Tools & Wizards About Us
fireplacesdirect.com screenshot

Report Summary

  • 50

    Performance

    Renders faster than
    68% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 71

    SEO

    Google-friendlier than
    30% of websites

fireplacesdirect.com

Fireplaces Direct® | The Gas & Electric Fireplace Specialists

Page Load Speed

1.4 sec in total

First Response

67 ms

Resources Loaded

785 ms

Page Rendered

555 ms

fireplacesdirect.com screenshot

About Website

Welcome to fireplacesdirect.com homepage info - get ready to check Fireplaces Direct best content for United States right away, or after learning these important things about fireplacesdirect.com

We are your online fireplace authority. Browse our full selection of indoor and outdoor wood, gas, and electric fireplace products. Find complete fireplace units, gas log sets, and fireplace accessori...

Visit fireplacesdirect.com

Key Findings

We analyzed Fireplacesdirect.com page load time and found that the first response time was 67 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

fireplacesdirect.com performance score

50

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

45/100

10%

LCP (Largest Contentful Paint)

Value6.7 s

7/100

25%

SI (Speed Index)

Value4.0 s

81/100

10%

TBT (Total Blocking Time)

Value490 ms

58/100

30%

CLS (Cumulative Layout Shift)

Value0.03

100/100

15%

TTI (Time to Interactive)

Value8.9 s

35/100

10%

Network Requests Diagram

fireplacesdirect.com

67 ms

www.fireplacesdirect.com

179 ms

197e81bd624d58e959724ccf5185cd99.css

149 ms

styles-l.css

132 ms

1a8e372317ce828107c02b4c890e295d.css

101 ms

Our browser made a total of 45 requests to load all elements on the main page. We found that 44% of them (20 requests) were addressed to the original Fireplacesdirect.com, 47% (21 requests) were made to Eadn-wc01-7017865.nxedge.io and 4% (2 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (286 ms) belongs to the original domain Fireplacesdirect.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 104.5 kB (7%)

Content Size

1.5 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Fireplacesdirect.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 920.3 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 79.7 kB

  • Original 101.7 kB
  • After minification 100.9 kB
  • After compression 22.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 79.7 kB or 78% of the original size.

Image Optimization

-2%

Potential reduce by 22.8 kB

  • Original 920.3 kB
  • After minification 897.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fireplaces Direct images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 237 B

  • Original 259.3 kB
  • After minification 259.3 kB
  • After compression 259.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 1.8 kB

  • Original 209.6 kB
  • After minification 209.6 kB
  • After compression 207.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fireplacesdirect.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 15 (37%)

Requests Now

41

After Optimization

26

  • Images
  • JavaScript
  • CSS

The browser has sent 41 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fireplaces Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

fireplacesdirect.com

fireplacesdirect.com

67 ms

www.fireplacesdirect.com

www.fireplacesdirect.com

179 ms

197e81bd624d58e959724ccf5185cd99.css

197e81bd624d58e959724ccf5185cd99.css

149 ms

styles-l.css

styles-l.css

132 ms

1a8e372317ce828107c02b4c890e295d.css

1a8e372317ce828107c02b4c890e295d.css

101 ms

css2

css2

26 ms

knockout.min.js

knockout.min.js

147 ms

core.min.js

core.min.js

148 ms

core1.min.js

core1.min.js

109 ms

default.min.js

default.min.js

284 ms

default1.min.js

default1.min.js

284 ms

product.min.js

product.min.js

285 ms

product-bundle.min.js

product-bundle.min.js

284 ms

product-configurable.min.js

product-configurable.min.js

285 ms

cms.min.js

cms.min.js

285 ms

extendWarranty.min.js

extendWarranty.min.js

286 ms

swiper.min.js

swiper.min.js

286 ms

Fireplaces-Direct_NoTag_White_RGB.png

Fireplaces-Direct_NoTag_White_RGB.png

95 ms

FD-Majestic-Banner.jpg

FD-Majestic-Banner.jpg

111 ms

Electric-Fireplace-CAT-2024.png

Electric-Fireplace-CAT-2024.png

165 ms

Gas-Fireplace-Cat.png

Gas-Fireplace-Cat.png

171 ms

Wood-Fireplace-Cat.png

Wood-Fireplace-Cat.png

170 ms

Gas-Log-Sets.png

Gas-Log-Sets.png

168 ms

FD-Deals-Homepage-2022-1250x475.webp

FD-Deals-Homepage-2022-1250x475.webp

166 ms

FD-Deals-Mobile-2022-407x475.webp

FD-Deals-Mobile-2022-407x475.webp

170 ms

Majestic-350x350.webp

Majestic-350x350.webp

168 ms

Napoleon_Logo.webp

Napoleon_Logo.webp

168 ms

Real-fyre_Logo_1.webp

Real-fyre_Logo_1.webp

170 ms

Monessen-350x350.webp

Monessen-350x350.webp

208 ms

Grand-Canyon-Logo.webp

Grand-Canyon-Logo.webp

171 ms

Superior-350x350.webp

Superior-350x350.webp

171 ms

Stripe-Footer.png

Stripe-Footer.png

174 ms

bread-financing-footer.png

bread-financing-footer.png

171 ms

Paypal-Footer.png

Paypal-Footer.png

212 ms

HPBA-Icon.png

HPBA-Icon.png

171 ms

nahb-logo-footer.png

nahb-logo-footer.png

172 ms

DB-Icon.png

DB-Icon.png

174 ms

BBB-Icon.png

BBB-Icon.png

175 ms

How-to-Build-an-Outdoor-Wood-Burning-Fireplace-Header.jpg

How-to-Build-an-Outdoor-Wood-Burning-Fireplace-Header.jpg

128 ms

Are-Electric-Fireplace-Mantel-Packages-Worth-It-Header.jpg

Are-Electric-Fireplace-Mantel-Packages-Worth-It-Header.jpg

128 ms

How-to-Install-a-Wood-Burning-Fireplace-Insert-Header.jpg

How-to-Install-a-Wood-Burning-Fireplace-Insert-Header.jpg

161 ms

pxiEyp8kv8JHgFVrFJA.ttf

pxiEyp8kv8JHgFVrFJA.ttf

106 ms

pxiByp8kv8JHgFVrLEj6V1s.ttf

pxiByp8kv8JHgFVrLEj6V1s.ttf

125 ms

print.css

print.css

29 ms

d79aba0fe4369c8d21eb7192e8e61332.js

d79aba0fe4369c8d21eb7192e8e61332.js

55 ms

Accessibility Review

fireplacesdirect.com accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

fireplacesdirect.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

fireplacesdirect.com SEO score

71

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fireplacesdirect.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Fireplacesdirect.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

fireplacesdirect.com

Open Graph description is not detected on the main page of Fireplaces Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: