4.6 sec in total
672 ms
3.5 sec
424 ms
Click here to check amazing FIRST content for Australia. Otherwise, check out these important facts you probably never knew about first.com.au
FIRST is a digital marketing agency based in Auckland, New Zealand and Sydney Australia. Our focus is on Digital Strategy, PPC, SEM, SEO, CRO, Analytics and more.
Visit first.com.auWe analyzed First.com.au page load time and found that the first response time was 672 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.
first.com.au performance score
name
value
score
weighting
Value3.3 s
41/100
10%
Value3.3 s
70/100
25%
Value7.5 s
26/100
10%
Value700 ms
42/100
30%
Value0.044
99/100
15%
Value9.9 s
27/100
10%
672 ms
235 ms
463 ms
698 ms
693 ms
Our browser made a total of 75 requests to load all elements on the main page. We found that 47% of them (35 requests) were addressed to the original First.com.au, 17% (13 requests) were made to Maps.googleapis.com and 13% (10 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (2.1 sec) belongs to the original domain First.com.au.
Page size can be reduced by 1.7 MB (57%)
2.9 MB
1.2 MB
In fact, the total size of First.com.au main page is 2.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.
Potential reduce by 18.1 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.6 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 18.1 kB or 77% of the original size.
Potential reduce by 788.1 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, FIRST needs image optimization as it can save up to 788.1 kB or 47% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.
Potential reduce by 643.6 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 643.6 kB or 69% of the original size.
Potential reduce by 204.8 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. First.com.au needs all CSS files to be minified and compressed as it can save up to 204.8 kB or 88% of the original size.
Number of requests can be reduced by 22 (32%)
68
46
The browser has sent 68 CSS, Javascripts, AJAX and image requests in order to completely render the main page of FIRST. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and as a result speed up the page load time.
first.com.au
672 ms
wp-emoji-release.min.js
235 ms
styles.css
463 ms
style.css
698 ms
jquery.min.js
693 ms
gtm4wp-form-move-tracker.js
461 ms
jquery.form.min.js
464 ms
scripts.js
466 ms
bootstrap.min.js
691 ms
main.js
688 ms
wp-embed.min.js
693 ms
logo.svg
235 ms
tile-unsw-vr-app.jpg
233 ms
allianz-insurance.png
913 ms
tile-lasersight.jpg
494 ms
tile-pumpkin-patch.jpg
495 ms
tile-bigw-calendar.jpg
599 ms
tile-dymocks-cro.jpg
493 ms
allianz-logo-md.png
1382 ms
fijiairways-logo-md.png
717 ms
unsw-logo-md.png
717 ms
dymocks-logo-md.png
1383 ms
teds-logo-md.png
1407 ms
agl-logo-md.png
1394 ms
scoopon-logo-md.png
1391 ms
bigw-logo-md.png
1594 ms
westfield-logo-md.png
1612 ms
officeworks-logo-md.png
1613 ms
corelogic-logo-md.png
1619 ms
westpac-logo-md.png
1621 ms
gtm.js
214 ms
embed
285 ms
home-lg.jpg
2075 ms
sprite.png
1805 ms
ajax-loader.gif
1630 ms
Gotham-Book.woff
1630 ms
Gotham-Bold.woff
1637 ms
analytics.js
11 ms
collect
13 ms
js
57 ms
init_embed.js
44 ms
common.js
66 ms
map.js
65 ms
google4.png
25 ms
overlay.js
22 ms
util.js
17 ms
onion.js
17 ms
search_impl.js
18 ms
StaticMapService.GetMapImage
228 ms
stats.js
69 ms
openhand_8_8.cur
58 ms
ViewportInfoService.GetViewportInfo
103 ms
controls.js
13 ms
ViewportInfoService.GetViewportInfo
44 ms
transparent.png
41 ms
kh
100 ms
css
165 ms
entity11.png
117 ms
mapcnt6.png
103 ms
sv5.png
122 ms
tmapctrl.png
97 ms
vt
125 ms
vt
198 ms
vt
112 ms
vt
110 ms
vt
117 ms
vt
116 ms
vt
165 ms
vt
167 ms
vt
161 ms
zN7GBFwfMP4uA6AR0HCoLQ.ttf
37 ms
RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf
43 ms
Hgo13k-tfSpn0qi1SFdUfaCWcynf_cDxXwCLxiixG1c.ttf
50 ms
d-6IYplOFocCacKzxwXSOKCWcynf_cDxXwCLxiixG1c.ttf
60 ms
AuthenticationService.Authenticate
23 ms
first.com.au accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Links do not have a discernible name
Best practices
These items highlight common accessibility best practices.
Impact
Issue
[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.
first.com.au best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Issues were logged in the Issues panel in Chrome Devtools
first.com.au SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise First.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that First.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
first.com.au
Open Graph description is not detected on the main page of FIRST. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: