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firstdigital.co.nz screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

firstdigital.co.nz

Digital Marketing Agency Auckland & Sydney, Ads, Analytics | First Digital NZ

Page Load Speed

7.4 sec in total

First Response

212 ms

Resources Loaded

6.3 sec

Page Rendered

854 ms

firstdigital.co.nz screenshot

About Website

Visit firstdigital.co.nz now to see the best up-to-date First Digital content for New Zealand and also check out these interesting facts you probably never knew about firstdigital.co.nz

First Digital NZ is a digital marketing agency based in Auckland, New Zealand and Sydney Australia. Our focus is on Digital Strategy, PPC, SEM, SEO, CRO, Analytics and more.

Visit firstdigital.co.nz

Key Findings

We analyzed Firstdigital.co.nz page load time and found that the first response time was 212 ms and then it took 7.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

firstdigital.co.nz performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

14/100

10%

LCP (Largest Contentful Paint)

Value12.9 s

0/100

25%

SI (Speed Index)

Value14.8 s

1/100

10%

TBT (Total Blocking Time)

Value1,910 ms

8/100

30%

CLS (Cumulative Layout Shift)

Value0.044

99/100

15%

TTI (Time to Interactive)

Value12.6 s

14/100

10%

Network Requests Diagram

firstdigital.co.nz

212 ms

firstdigital.co.nz

1081 ms

gtm.js

172 ms

wp-emoji-release.min.js

504 ms

style.min.css

540 ms

Our browser made a total of 87 requests to load all elements on the main page. We found that 61% of them (53 requests) were addressed to the original Firstdigital.co.nz, 9% (8 requests) were made to First.com.au and 3% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (3.1 sec) belongs to the original domain Firstdigital.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 74.0 kB (8%)

Content Size

911.5 kB

After Optimization

837.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Firstdigital.co.nz main page is 911.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 649.8 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 69.8 kB

  • Original 84.1 kB
  • After minification 74.7 kB
  • After compression 14.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.4 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 69.8 kB or 83% of the original size.

Image Optimization

-1%

Potential reduce by 3.3 kB

  • Original 649.8 kB
  • After minification 646.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. First Digital images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 676 B

  • Original 71.2 kB
  • After minification 71.2 kB
  • After compression 70.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 195 B

  • Original 106.4 kB
  • After minification 106.4 kB
  • After compression 106.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Firstdigital.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 37 (46%)

Requests Now

80

After Optimization

43

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 80 CSS, Javascripts, AJAX and image requests in order to completely render the main page of First Digital. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

firstdigital.co.nz

firstdigital.co.nz

212 ms

firstdigital.co.nz

firstdigital.co.nz

1081 ms

gtm.js

gtm.js

172 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

504 ms

style.min.css

style.min.css

540 ms

pagenavi-css.css

pagenavi-css.css

538 ms

style.css

style.css

922 ms

style.min.css

style.min.css

541 ms

css

css

263 ms

dashicons.min.css

dashicons.min.css

501 ms

jquery.js

jquery.js

1046 ms

jquery-migrate.min.js

jquery-migrate.min.js

844 ms

optimize.js

optimize.js

209 ms

custom.min.js

custom.min.js

1290 ms

frontend-bundle.min.js

frontend-bundle.min.js

924 ms

common.js

common.js

922 ms

wp-embed.min.js

wp-embed.min.js

1238 ms

optimize.js

optimize.js

61 ms

analytics.js

analytics.js

80 ms

insight.min.js

insight.min.js

200 ms

web-vitals

web-vitals

198 ms

core.js

core.js

195 ms

js

js

75 ms

js

js

173 ms

collect

collect

41 ms

collect

collect

202 ms

collect

collect

206 ms

collect

collect

108 ms

main.8f82d377.js

main.8f82d377.js

15 ms

web-vitals.iife.js

web-vitals.iife.js

23 ms

ga-audiences

ga-audiences

48 ms

ga-audiences

ga-audiences

41 ms

collect

collect

22 ms

24 ms

First_small_black_solid_RGB_whiteborder.png

First_small_black_solid_RGB_whiteborder.png

73 ms

Google-Premier-Partner-2022.png

Google-Premier-Partner-2022.png

515 ms

Google_GMP_SalesPartner_Badge_Final_master-2.png

Google_GMP_SalesPartner_Badge_Final_master-2.png

527 ms

shopify-partners.png

shopify-partners.png

502 ms

Microsoft-2022-Partner.png

Microsoft-2022-Partner.png

485 ms

MBP-Badge-Lightbackgrounds@1x.png

MBP-Badge-Lightbackgrounds@1x.png

541 ms

thumb-takashimia.jpg

thumb-takashimia.jpg

609 ms

thumb-unity4.jpg

thumb-unity4.jpg

444 ms

kennard-website-thumbnail-02.jpg

kennard-website-thumbnail-02.jpg

611 ms

Resene_Website-e1653947107386-1080x691.jpg

Resene_Website-e1653947107386-1080x691.jpg

804 ms

st-thumbnail.jpg

st-thumbnail.jpg

751 ms

Dymocks-ads-thm.png

Dymocks-ads-thm.png

800 ms

Bulb-1.png

Bulb-1.png

642 ms

Pencil-1.png

Pencil-1.png

818 ms

Code-1.png

Code-1.png

1005 ms

Search-1.png

Search-1.png

849 ms

Growth-1.png

Growth-1.png

952 ms

Voice.png

Voice.png

994 ms

Group-11.png

Group-11.png

1008 ms

Finder.png

Finder.png

1007 ms

Group-4.png

Group-4.png

1043 ms

Potentia.png

Potentia.png

1149 ms

RestaurantBrands-logo.png

RestaurantBrands-logo.png

1191 ms

Officeworks.png

Officeworks.png

1201 ms

ezibuy.com_.png

ezibuy.com_.png

1205 ms

BOQ-specialist-1.png

BOQ-specialist-1.png

1205 ms

dymocks-logo.png

dymocks-logo.png

1259 ms

resene.png

resene.png

1347 ms

FisherPaykel.png

FisherPaykel.png

1693 ms

Target.png

Target.png

1398 ms

Foodstuffs-1.png

Foodstuffs-1.png

1888 ms

Big-W.png

Big-W.png

1408 ms

Real-Insurance.png

Real-Insurance.png

1438 ms

MitoQ.png

MitoQ.png

1994 ms

Group-3.png

Group-3.png

1596 ms

House-of-travel.png

House-of-travel.png

2694 ms

Harmoney.png

Harmoney.png

2695 ms

Wilderness.png

Wilderness.png

1794 ms

PizzaHut-logo.png

PizzaHut-logo.png

1889 ms

Laser-sight.png

Laser-sight.png

1944 ms

First_small_black_solid_RGB_whiteborder.png

First_small_black_solid_RGB_whiteborder.png

434 ms

modules.ttf

modules.ttf

2132 ms

track.js

track.js

283 ms

3x6xjwii44

3x6xjwii44

306 ms

events.js

events.js

294 ms

events.js

events.js

296 ms

Pattern_blue_02.png

Pattern_blue_02.png

464 ms

NZski.png

NZski.png

1661 ms

Fairfax.png

Fairfax.png

2262 ms

clarity.js

clarity.js

26 ms

adobe-solution-partner.png

adobe-solution-partner.png

2267 ms

Pattern_orange-2.png

Pattern_orange-2.png

3097 ms

c.gif

c.gif

37 ms

Accessibility Review

firstdigital.co.nz accessibility score

78

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

firstdigital.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

firstdigital.co.nz SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Firstdigital.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Firstdigital.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

firstdigital.co.nz

Open Graph data is detected on the main page of First Digital. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: