5.1 sec in total
713 ms
4.1 sec
334 ms
Welcome to firstdirect.co.uk homepage info - get ready to check First Direct best content for United Kingdom right away, or after learning these important things about firstdirect.co.uk
Straight-talking banking, in black and white. first direct helps over 1.7 million UK customers with current accounts, loans, credit cards, savings and mortgages.
Visit firstdirect.co.ukWe analyzed Firstdirect.co.uk page load time and found that the first response time was 713 ms and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.
firstdirect.co.uk performance score
name
value
score
weighting
Value3.4 s
38/100
10%
Value6.6 s
8/100
25%
Value5.3 s
57/100
10%
Value650 ms
46/100
30%
Value1.331
0/100
15%
Value12.3 s
15/100
10%
713 ms
702 ms
328 ms
299 ms
625 ms
Our browser made a total of 64 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Firstdirect.co.uk, 3% (2 requests) were made to Www1.member-hsbc-group.com and 2% (1 request) were made to Firstdirect.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Www2.firstdirect.com.
Page size can be reduced by 404.8 kB (53%)
770.0 kB
365.3 kB
In fact, the total size of Firstdirect.co.uk main page is 770.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Javascripts take 342.3 kB which makes up the majority of the site volume.
Potential reduce by 44.5 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 44.5 kB or 78% of the original size.
Potential reduce by 18.3 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. First Direct images are well optimized though.
Potential reduce by 236.4 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 236.4 kB or 69% of the original size.
Potential reduce by 105.5 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Firstdirect.co.uk needs all CSS files to be minified and compressed as it can save up to 105.5 kB or 85% of the original size.
Number of requests can be reduced by 38 (63%)
60
22
The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of First Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and as a result speed up the page load time.
www.firstdirect.com
713 ms
www2.firstdirect.com
702 ms
328 ms
common-script-top.js
299 ms
Styles-min.css
625 ms
swfobject.js
310 ms
jquery-1.8.3.min.js
781 ms
jquery.plugins-min.js
464 ms
jQuery.fd_DNT.min.js
309 ms
utilities-min.js
447 ms
firstdirectpws2a.js
650 ms
webtrends_top_section.js
618 ms
mbox.js
607 ms
pws2a_homepage.js
616 ms
UIslider.js
763 ms
mmcore.js
768 ms
webtrends_bottom_section.js
632 ms
conversion.js
15 ms
common-script.js
635 ms
wtid.js
63 ms
63 ms
first_direct_home_page
42 ms
bg_masthead_fade_b.jpg
176 ms
phone_icon.gif
177 ms
padlock_icon_white.gif
176 ms
buttons_nav_dropdown.gif
177 ms
buttons_lhm_icons.gif
176 ms
bg_mh_btn_centre.gif
175 ms
bg_mh_btn_right.gif
334 ms
bg_mh_btn_left.gif
332 ms
buttons_search_icons.gif
329 ms
bg_menu_drop.gif
326 ms
bg_menu_home.gif
327 ms
bg_menu_arrow.gif
330 ms
bg_menu_drop_right.gif
477 ms
bg_menu_divide.gif
477 ms
logo_large_v_b.gif
478 ms
FSCS_A4_poster_110x78.jpg
635 ms
FSCS_thumb.JPG
479 ms
feature_home_barry_260.jpg
480 ms
feature_home_award_winning_mortgages_260.jpg
628 ms
feature_home_waystobank_260.jpg
629 ms
feature_home_personal_loans_260.jpg
632 ms
feature_home_cards_worth_credit_260.jpg
632 ms
feature_home_switch_guarantee_260.jpg
632 ms
feature_home_savvy_savings_260.jpg
779 ms
feature_home_heads_up_260.jpg
780 ms
feature_home_fscs_260.jpg
784 ms
feature_home_which_awards_260.png
782 ms
hsbcmember_footer_w.gif
786 ms
100_dont_switch_homepage.jpg
1064 ms
buttons_tertiary2_icons.gif
902 ms
linkviewWrapBase.gif
907 ms
buttons_secondary_icons.gif
906 ms
home_tabs_bg.jpg
911 ms
logo_footer_v_b.gif
910 ms
footer_pipe.gif
1053 ms
a.js;m=11052200911782;cache=0.0004910286515951157
105 ms
118 ms
bg_body_fade_b_disclaimer.gif
932 ms
cookie_sprites.png
921 ms
bg_menu_nondrop_first_right_post_selected.gif
926 ms
48 ms
dcs.gif
51 ms
firstdirect.co.uk accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
firstdirect.co.uk best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Displays images with incorrect aspect ratio
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
firstdirect.co.uk SEO score
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Firstdirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Firstdirect.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
firstdirect.co.uk
Open Graph description is not detected on the main page of First Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: