Tools & Wizards About Us
firstfriday.biz screenshot

Report Summary

  • 34

    Performance

    Renders faster than
    54% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

firstfriday.biz

Retail Consulting, Change Management, Systems & Training

Page Load Speed

6.9 sec in total

First Response

268 ms

Resources Loaded

5.9 sec

Page Rendered

668 ms

firstfriday.biz screenshot

About Website

Click here to check amazing Firstfriday content. Otherwise, check out these important facts you probably never knew about firstfriday.biz

First Friday is a team of change management & training consultants specialising in retail systems transformation and capability building in the UK and globally.

Visit firstfriday.biz

Key Findings

We analyzed Firstfriday.biz page load time and found that the first response time was 268 ms and then it took 6.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

firstfriday.biz performance score

34

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.9 s

0/100

10%

LCP (Largest Contentful Paint)

Value10.2 s

0/100

25%

SI (Speed Index)

Value16.7 s

0/100

10%

TBT (Total Blocking Time)

Value450 ms

63/100

30%

CLS (Cumulative Layout Shift)

Value0.004

100/100

15%

TTI (Time to Interactive)

Value17.4 s

4/100

10%

Network Requests Diagram

firstfriday.biz

268 ms

www.firstfriday.biz

607 ms

9dc17447a4.js

84 ms

bootstrap.min.css

38 ms

bootstrap.bundle.min.js

60 ms

Our browser made a total of 150 requests to load all elements on the main page. We found that 92% of them (138 requests) were addressed to the original Firstfriday.biz, 3% (4 requests) were made to Cdn.jsdelivr.net and 1% (1 request) were made to Kit.fontawesome.com. The less responsive or slowest element that took the longest time to load (837 ms) belongs to the original domain Firstfriday.biz.

Page Optimization Overview & Recommendations

Page size can be reduced by 297.9 kB (15%)

Content Size

2.0 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Firstfriday.biz main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 112.0 kB

  • Original 141.8 kB
  • After minification 137.3 kB
  • After compression 29.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 112.0 kB or 79% of the original size.

Image Optimization

-11%

Potential reduce by 185.0 kB

  • Original 1.6 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Firstfriday needs image optimization as it can save up to 185.0 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 863 B

  • Original 253.3 kB
  • After minification 253.3 kB
  • After compression 252.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 60 (43%)

Requests Now

141

After Optimization

81

  • Images
  • JavaScript
  • CSS

The browser has sent 141 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Firstfriday. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 37 to 1 for JavaScripts and from 25 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

firstfriday.biz

firstfriday.biz

268 ms

www.firstfriday.biz

www.firstfriday.biz

607 ms

9dc17447a4.js

9dc17447a4.js

84 ms

bootstrap.min.css

bootstrap.min.css

38 ms

bootstrap.bundle.min.js

bootstrap.bundle.min.js

60 ms

style.css

style.css

186 ms

cart-summary.css

cart-summary.css

260 ms

style.min.css

style.min.css

354 ms

front.css

front.css

265 ms

woocommerce-layout.css

woocommerce-layout.css

283 ms

woocommerce.css

woocommerce.css

282 ms

dashicons.min.css

dashicons.min.css

287 ms

sassy-social-share-pro-public.css

sassy-social-share-pro-public.css

356 ms

pricing-table.css

pricing-table.css

359 ms

deals-table.css

deals-table.css

380 ms

jquery.min.js

jquery.min.js

475 ms

jquery-migrate.min.js

jquery-migrate.min.js

394 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

446 ms

add-to-cart.min.js

add-to-cart.min.js

446 ms

js.cookie.min.js

js.cookie.min.js

454 ms

woocommerce.min.js

woocommerce.min.js

477 ms

myloadmore.js

myloadmore.js

489 ms

js

js

78 ms

frontend.js

frontend.js

536 ms

style.basic-ho-is-po-no-da-co-au-se-is.css

style.basic-ho-is-po-no-da-co-au-se-is.css

439 ms

jquery.fancybox.min.css

jquery.fancybox.min.css

28 ms

jquery.fancybox.min.js

jquery.fancybox.min.js

32 ms

jquery.min.js

jquery.min.js

36 ms

bootstrap.min.js

bootstrap.min.js

53 ms

svg.js

svg.js

44 ms

modernizr.min.js

modernizr.min.js

443 ms

init.js

init.js

470 ms

extend.js

extend.js

472 ms

wc-blocks.css

wc-blocks.css

487 ms

front.css

front.css

531 ms

wpforms-full.min.css

wpforms-full.min.css

529 ms

tco_woo_scripts.js

tco_woo_scripts.js

534 ms

sourcebuster.min.js

sourcebuster.min.js

567 ms

order-attribution.min.js

order-attribution.min.js

569 ms

api.js

api.js

66 ms

sassy-social-share-pro-public.js

sassy-social-share-pro-public.js

591 ms

core.min.js

core.min.js

620 ms

mouse.min.js

mouse.min.js

622 ms

slider.min.js

slider.min.js

625 ms

jquery-ui-touch-punch.min.js

jquery-ui-touch-punch.min.js

667 ms

price-slider_33.js

price-slider_33.js

667 ms

jquery.ddslick.min.js

jquery.ddslick.min.js

690 ms

front.js

front.js

712 ms

wp-core.css

wp-core.css

641 ms

global.css

global.css

569 ms

fonts.css

fonts.css

610 ms

header.css

header.css

589 ms

footer.css

footer.css

611 ms

template-parts.css

template-parts.css

625 ms

shop.css

shop.css

565 ms

animations.css

animations.css

567 ms

jquery.validate.min.js

jquery.validate.min.js

714 ms

mailcheck.min.js

mailcheck.min.js

692 ms

punycode.min.js

punycode.min.js

679 ms

utils.min.js

utils.min.js

627 ms

wpforms.min.js

wpforms.min.js

628 ms

asp-2f85eb88.js

asp-2f85eb88.js

772 ms

bg-curves.png

bg-curves.png

139 ms

FirstFriday_tree.png

FirstFriday_tree.png

392 ms

The-Very-Group.png

The-Very-Group.png

139 ms

Schuh.png

Schuh.png

140 ms

Waitrose-1.png

Waitrose-1.png

140 ms

El-Palacio-de-Hierro-1.png

El-Palacio-de-Hierro-1.png

237 ms

Specsavers.png

Specsavers.png

238 ms

Vistry.png

Vistry.png

238 ms

primark.png

primark.png

238 ms

WHSmith.png

WHSmith.png

310 ms

el-corte-ingles.png

el-corte-ingles.png

384 ms

Taylor-Wimpey-e1676283225500.png

Taylor-Wimpey-e1676283225500.png

317 ms

ms.png

ms.png

337 ms

The-Works.png

The-Works.png

330 ms

clarks.png

clarks.png

412 ms

Convatec.jpg

Convatec.jpg

415 ms

Oliver-Bonas.png

Oliver-Bonas.png

425 ms

wiggle-logo.png

wiggle-logo.png

432 ms

johnlewis.png

johnlewis.png

488 ms

Indigo.png

Indigo.png

487 ms

Harding-Retail.png

Harding-Retail.png

509 ms

Fenwick-e1676283626425.png

Fenwick-e1676283626425.png

511 ms

b-q.jpg

b-q.jpg

534 ms

Clarion.png

Clarion.png

532 ms

coop-logo.png

coop-logo.png

592 ms

matalan.png

matalan.png

590 ms

new-look-1-USE.png

new-look-1-USE.png

614 ms

tesco-3-USE.jpg

tesco-3-USE.jpg

608 ms

Salomon.jpg

Salomon.jpg

629 ms

mr-price-1-USE.jpg

mr-price-1-USE.jpg

544 ms

zoggs.png

zoggs.png

602 ms

value-retail-use.jpg

value-retail-use.jpg

611 ms

rl1.png

rl1.png

616 ms

post-office.jpg

post-office.jpg

627 ms

museosansrounded-300-webfont.woff

museosansrounded-300-webfont.woff

728 ms

wARDj0u

wARDj0u

1 ms

museosansrounded-100-webfont.woff

museosansrounded-100-webfont.woff

593 ms

museosansrounded-500-webfont.woff

museosansrounded-500-webfont.woff

640 ms

museosansrounded-700-webfont.woff

museosansrounded-700-webfont.woff

657 ms

museosansrounded-900-webfont.woff

museosansrounded-900-webfont.woff

615 ms

museosansrounded-1000-webfont.woff

museosansrounded-1000-webfont.woff

665 ms

hobbs.png

hobbs.png

592 ms

jd.png

jd.png

641 ms

george.png

george.png

656 ms

recaptcha__en.js

recaptcha__en.js

21 ms

stockmann.png

stockmann.png

648 ms

reiss-2-USE.png

reiss-2-USE.png

600 ms

Compass-group.png

Compass-group.png

613 ms

harrods-2-use.jpg

harrods-2-use.jpg

639 ms

imageedit_6_4689659088.jpg

imageedit_6_4689659088.jpg

651 ms

nandos-1-USE.jpg

nandos-1-USE.jpg

613 ms

imageedit_4_3996854059.jpg

imageedit_4_3996854059.jpg

611 ms

triumph-1-USE.png

triumph-1-USE.png

591 ms

monsoon-accessorise.jpg

monsoon-accessorise.jpg

624 ms

vf-1-USE.jpg

vf-1-USE.jpg

635 ms

asos-1-USE.png

asos-1-USE.png

649 ms

axstores.png

axstores.png

615 ms

allianceboots.png

allianceboots.png

614 ms

argos.png

argos.png

589 ms

screwfix_0.png

screwfix_0.png

626 ms

sainsburys.png

sainsburys.png

619 ms

bata-2-USE.jpg

bata-2-USE.jpg

639 ms

fat-face-2-USE.jpg

fat-face-2-USE.jpg

603 ms

harveynichols.png

harveynichols.png

605 ms

tofs-1-USE.jpg

tofs-1-USE.jpg

595 ms

homebase.png

homebase.png

621 ms

wickes-4-USE.jpg

wickes-4-USE.jpg

623 ms

worlddutyfree.png

worlddutyfree.png

636 ms

mothercare.png

mothercare.png

605 ms

morrisons.png

morrisons.png

612 ms

Claires.png

Claires.png

600 ms

spar.png

spar.png

627 ms

gap.png

gap.png

603 ms

homepage_consulting.png

homepage_consulting.png

591 ms

homepage_change_management.png

homepage_change_management.png

581 ms

homepage_systems_trasformation.png

homepage_systems_trasformation.png

588 ms

homepage_training.png

homepage_training.png

578 ms

homepage_speed_of_retail-250x305.png

homepage_speed_of_retail-250x305.png

601 ms

homepage_quote.png

homepage_quote.png

648 ms

TheFirstFridayTrainingAcademy.png

TheFirstFridayTrainingAcademy.png

837 ms

icon-quote.png

icon-quote.png

582 ms

icon-blog.png

icon-blog.png

593 ms

Buyer-or-merchandiser-who-really-is-the-boss.png

Buyer-or-merchandiser-who-really-is-the-boss.png

596 ms

Merchandise-Strategy-and-Plan.png

Merchandise-Strategy-and-Plan.png

710 ms

BLOG_retail_markdowns_thumbnail.png

BLOG_retail_markdowns_thumbnail.png

699 ms

submit-spin.svg

submit-spin.svg

615 ms

top-logo.png

top-logo.png

607 ms

woocommerce-smallscreen.css

woocommerce-smallscreen.css

99 ms

Accessibility Review

firstfriday.biz accessibility score

82

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

firstfriday.biz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

firstfriday.biz SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Firstfriday.biz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Firstfriday.biz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

firstfriday.biz

Open Graph data is detected on the main page of Firstfriday. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: