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firstinsight.com screenshot

Report Summary

  • 28

    Performance

    Renders faster than
    47% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

firstinsight.com

First Insight | Retail's AI Tech Engine for Assortment, Pricing and Customer-Driven Growth

Page Load Speed

3.2 sec in total

First Response

57 ms

Resources Loaded

2.5 sec

Page Rendered

664 ms

firstinsight.com screenshot

About Website

Click here to check amazing First Insight content for United States. Otherwise, check out these important facts you probably never knew about firstinsight.com

Design, market, and sell products your customers will love with First Insight’s predictive AI-powered retail platform. Combining voice of the customer feedback with predictive Product Value Scores, ou...

Visit firstinsight.com

Key Findings

We analyzed Firstinsight.com page load time and found that the first response time was 57 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

firstinsight.com performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

18/100

10%

LCP (Largest Contentful Paint)

Value13.1 s

0/100

25%

SI (Speed Index)

Value5.6 s

53/100

10%

TBT (Total Blocking Time)

Value1,560 ms

13/100

30%

CLS (Cumulative Layout Shift)

Value0.03

100/100

15%

TTI (Time to Interactive)

Value11.7 s

18/100

10%

Network Requests Diagram

firstinsight.com

57 ms

firstinsight.com

89 ms

www.firstinsight.com

107 ms

Hs_Default_Custom_Style.css

52 ms

hs_default_custom_style-copy-1498226266153.min.css

259 ms

Our browser made a total of 127 requests to load all elements on the main page. We found that 65% of them (83 requests) were addressed to the original Firstinsight.com, 15% (19 requests) were made to 160569.fs1.hubspotusercontent-na1.net and 3% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain Firstinsight.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 152.7 kB (16%)

Content Size

931.1 kB

After Optimization

778.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Firstinsight.com main page is 931.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 656.4 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 119.0 kB

  • Original 139.1 kB
  • After minification 110.0 kB
  • After compression 20.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 29.1 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 119.0 kB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 2.3 kB

  • Original 656.4 kB
  • After minification 654.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. First Insight images are well optimized though.

JavaScript Optimization

-9%

Potential reduce by 6.7 kB

  • Original 76.0 kB
  • After minification 76.0 kB
  • After compression 69.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-41%

Potential reduce by 24.7 kB

  • Original 59.5 kB
  • After minification 55.4 kB
  • After compression 34.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Firstinsight.com needs all CSS files to be minified and compressed as it can save up to 24.7 kB or 41% of the original size.

Requests Breakdown

Number of requests can be reduced by 62 (52%)

Requests Now

120

After Optimization

58

  • Images
  • JavaScript
  • CSS

The browser has sent 120 CSS, Javascripts, AJAX and image requests in order to completely render the main page of First Insight. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 23 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

firstinsight.com

firstinsight.com

57 ms

firstinsight.com

firstinsight.com

89 ms

www.firstinsight.com

www.firstinsight.com

107 ms

Hs_Default_Custom_Style.css

Hs_Default_Custom_Style.css

52 ms

hs_default_custom_style-copy-1498226266153.min.css

hs_default_custom_style-copy-1498226266153.min.css

259 ms

fi-site-styles-2014.min.css

fi-site-styles-2014.min.css

94 ms

common-styles-2020.css

common-styles-2020.css

86 ms

module_105752277634_Main_Menu_2020_supports_Megamenu_copy_3_copy-1_copy_3.css

module_105752277634_Main_Menu_2020_supports_Megamenu_copy_3_copy-1_copy_3.css

65 ms

module_35758010989_Menu_CTA_Type_2020.min.css

module_35758010989_Menu_CTA_Type_2020.min.css

103 ms

fi-column-system.min.css

fi-column-system.min.css

104 ms

module_36585672512_FI_Main_Hero_Banner_2020.css

module_36585672512_FI_Main_Hero_Banner_2020.css

116 ms

module_30823779205_Client_Logos.min.css

module_30823779205_Client_Logos.min.css

132 ms

fi-spacing.min.css

fi-spacing.min.css

145 ms

module_36363071812_FI_Image-Content_Slalom_2020.css

module_36363071812_FI_Image-Content_Slalom_2020.css

144 ms

module_36362363168_FI_Advanced_Title_2020.min.css

module_36362363168_FI_Advanced_Title_2020.min.css

149 ms

module_35503723461_FI_Block_List_2020.min.css

module_35503723461_FI_Block_List_2020.min.css

165 ms

module_35555582959_FI_Get_Started_CTA_Bar_2020.min.css

module_35555582959_FI_Get_Started_CTA_Bar_2020.min.css

168 ms

atom-tns-carousel.min.css

atom-tns-carousel.min.css

215 ms

module_37966623637_FI_Advanced_Carousel-Content_Slalom.css

module_37966623637_FI_Advanced_Carousel-Content_Slalom.css

195 ms

module_37062156507_FI_Stop_Reacting_2020.min.css

module_37062156507_FI_Stop_Reacting_2020.min.css

206 ms

module_103469083540_Website_2023_-_FI_Featured_Content_Columns.min.css

module_103469083540_Website_2023_-_FI_Featured_Content_Columns.min.css

235 ms

module_37213633435_Footer_2020.min.css

module_37213633435_Footer_2020.min.css

210 ms

js

js

102 ms

atom-fonts.min.css

atom-fonts.min.css

296 ms

vendor-font-awesome-6-brands.min.css

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518 ms

layout.min.css

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89 ms

css2

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49 ms

current.js

current.js

251 ms

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42 ms

embed.js

embed.js

47 ms

project.js

project.js

294 ms

utils-get-size.min.js

utils-get-size.min.js

295 ms

util-get-offset.min.js

util-get-offset.min.js

413 ms

vendor-jquery-3.6.0.min.js

vendor-jquery-3.6.0.min.js

412 ms

project.js

project.js

415 ms

module_35758010989_Menu_CTA_Type_2020.min.js

module_35758010989_Menu_CTA_Type_2020.min.js

413 ms

polyfill-array-from.min.js

polyfill-array-from.min.js

414 ms

util-aa-deferred-load.min.js

util-aa-deferred-load.min.js

635 ms

module_35503723461_FI_Block_List_2020.min.js

module_35503723461_FI_Block_List_2020.min.js

415 ms

utils-add-asset.min.js

utils-add-asset.min.js

418 ms

module_37062156507_FI_Stop_Reacting_2020.min.js

module_37062156507_FI_Stop_Reacting_2020.min.js

417 ms

utils-equalizer.min.js

utils-equalizer.min.js

416 ms

160569.js

160569.js

519 ms

index.js

index.js

518 ms

jquery.fancybox.js

jquery.fancybox.js

430 ms

jquery.fancybox-media.js

jquery.fancybox-media.js

573 ms

Main.min.js

Main.min.js

588 ms

utils-smooth-scroll.min.js

utils-smooth-scroll.min.js

539 ms

vendor-mixitup.min.js

vendor-mixitup.min.js

483 ms

gtm.js

gtm.js

157 ms

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160 ms

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160 ms

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198 ms

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350 ms

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198 ms

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198 ms

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214 ms

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347 ms

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346 ms

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346 ms

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346 ms

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347 ms

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428 ms

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429 ms

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427 ms

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431 ms

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Website%20Icons%20gradient-06.png

424 ms

logo-white.png

logo-white.png

651 ms

FIRSTINSIGHT-LOGO-notag-%20WHITE%20copy-01.svg

FIRSTINSIGHT-LOGO-notag-%20WHITE%20copy-01.svg

429 ms

rue21%20logo.svg

rue21%20logo.svg

431 ms

Dicks%20logo.svg

Dicks%20logo.svg

433 ms

francescas%20logo.svg

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547 ms

under%20armour%20logo.svg

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535 ms

Kohls%20logo.svg

Kohls%20logo.svg

546 ms

kohler%20logo.svg

kohler%20logo.svg

548 ms

caleres%20logo.svg

caleres%20logo.svg

545 ms

spacer.png

spacer.png

653 ms

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1031 ms

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194 ms

KFOlCnqEu92Fr1MmWUlvAw.ttf

KFOlCnqEu92Fr1MmWUlvAw.ttf

211 ms

Gartner%20Logo.jpeg

Gartner%20Logo.jpeg

651 ms

landing

landing

332 ms

destination

destination

137 ms

analytics.js

analytics.js

78 ms

insight.min.js

insight.min.js

184 ms

idc.png

idc.png

607 ms

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609 ms

spacer.png

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931 ms

Disconnect%20Blog.jpg

Disconnect%20Blog.jpg

565 ms

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85 ms

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316 ms

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236 ms

collect

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59 ms

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582 ms

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507 ms

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596 ms

Retail%20Metaverse%20email%20copy.jpg

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560 ms

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93 ms

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188 ms

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150 ms

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534 ms

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399 ms

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First%20Insight%20Homepage%20Banner2.svg

590 ms

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570 ms

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136 ms

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215 ms

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220 ms

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55 ms

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50 ms

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467 ms

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540 ms

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567 ms

facebook%20icon.svg

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582 ms

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603 ms

Accessibility Review

firstinsight.com accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

firstinsight.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

firstinsight.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Firstinsight.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Firstinsight.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

firstinsight.com

Open Graph data is detected on the main page of First Insight. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: