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firstlite.com screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 70

    Accessibility

    Visual factors better than
    that of 35% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

firstlite.com

First Lite | Technical Hunting Clothing and Apparel

Page Load Speed

6.9 sec in total

First Response

1.3 sec

Resources Loaded

3.6 sec

Page Rendered

2 sec

firstlite.com screenshot

About Website

Click here to check amazing First Lite content for United States. Otherwise, check out these important facts you probably never knew about firstlite.com

Gear that will allow you to stay longer and hunt harder, even in the toughest conditions. Premium Merino Wool + 37.5 Technology keeps you warm when wet & increases breathability. Odor Resistant. Athle...

Visit firstlite.com

Key Findings

We analyzed Firstlite.com page load time and found that the first response time was 1.3 sec and then it took 5.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

firstlite.com performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

43/100

10%

LCP (Largest Contentful Paint)

Value9.9 s

0/100

25%

SI (Speed Index)

Value33.7 s

0/100

10%

TBT (Total Blocking Time)

Value9,020 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.083

94/100

15%

TTI (Time to Interactive)

Value56.2 s

0/100

10%

Network Requests Diagram

www.firstlite.com

1306 ms

loader.js

41 ms

main.js

166 ms

firstlite.js

168 ms

pageDesigner.js

138 ms

Our browser made a total of 155 requests to load all elements on the main page. We found that 94% of them (145 requests) were addressed to the original Firstlite.com, 1% (2 requests) were made to Googletagmanager.com and 1% (1 request) were made to Cdn-scripts.signifyd.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Firstlite.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 312.7 kB (5%)

Content Size

6.7 MB

After Optimization

6.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Firstlite.com main page is 6.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 5.4 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 306.7 kB

  • Original 343.6 kB
  • After minification 342.6 kB
  • After compression 36.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 306.7 kB or 89% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 5.4 MB
  • After minification 5.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. First Lite images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 6.0 kB

  • Original 820.0 kB
  • After minification 820.0 kB
  • After compression 814.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 11 B

  • Original 177.0 kB
  • After minification 177.0 kB
  • After compression 176.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Firstlite.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 37 (24%)

Requests Now

153

After Optimization

116

  • Images
  • JavaScript
  • CSS

The browser has sent 153 CSS, Javascripts, AJAX and image requests in order to completely render the main page of First Lite. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.firstlite.com

www.firstlite.com

1306 ms

loader.js

loader.js

41 ms

main.js

main.js

166 ms

firstlite.js

firstlite.js

168 ms

pageDesigner.js

pageDesigner.js

138 ms

vcn.js

vcn.js

56 ms

firstlite.css

firstlite.css

75 ms

js

js

142 ms

affirmstyle.css

affirmstyle.css

127 ms

script-tag.js

script-tag.js

138 ms

tagmanager.js

tagmanager.js

260 ms

evergage.min.js

evergage.min.js

163 ms

330 ms

paypal-js-4.1.0.min.js

paypal-js-4.1.0.min.js

259 ms

plaid.js

plaid.js

166 ms

plaid.css

plaid.css

165 ms

collect.js

collect.js

134 ms

marketingClient.js

marketingClient.js

332 ms

esw.min.js

esw.min.js

481 ms

dwanalytics-22.2.js

dwanalytics-22.2.js

320 ms

dwac-21.7.js

dwac-21.7.js

477 ms

gretel.min.js

gretel.min.js

317 ms

common.js

common.js

451 ms

compat.js

compat.js

444 ms

affirm.js

affirm.js

390 ms

gtm.js

gtm.js

370 ms

firstlite_logo-color.svg

firstlite_logo-color.svg

200 ms

meateater-store_logo-color.svg

meateater-store_logo-color.svg

361 ms

fhfgear_logo-color.svg

fhfgear_logo-color.svg

358 ms

phelps_logo-color.svg

phelps_logo-color.svg

360 ms

dsd_logo-color.svg

dsd_logo-color.svg

366 ms

Summer-scouting-kit-image.jpg

Summer-scouting-kit-image.jpg

372 ms

fl-whitetail-prep-5.1.24.jpg

fl-whitetail-prep-5.1.24.jpg

370 ms

fl-shop-all-kits-3-5.1.24.jpg

fl-shop-all-kits-3-5.1.24.jpg

372 ms

firstlite-learn.jpg

firstlite-learn.jpg

372 ms

meateater-store_logo-dark.svg

meateater-store_logo-dark.svg

366 ms

firstlite_logo-dark.svg

firstlite_logo-dark.svg

375 ms

fhfgear_logo-dark.svg

fhfgear_logo-dark.svg

373 ms

phelps_logo-dark.svg

phelps_logo-dark.svg

377 ms

dsd_logo-dark.svg

dsd_logo-dark.svg

377 ms

308-wordmark.png

308-wordmark.png

380 ms

firstlite.svg

firstlite.svg

259 ms

mens-308-pant_walnut.jpg

mens-308-pant_walnut.jpg

262 ms

mens-308-pant_walnut_back-of-pant.jpg

mens-308-pant_walnut_back-of-pant.jpg

263 ms

first-lite-fusion.jpg

first-lite-fusion.jpg

266 ms

first-lite-cerca.jpg

first-lite-cerca.jpg

263 ms

walnut.jpg

walnut.jpg

267 ms

terra.png

terra.png

266 ms

conifer.jpg

conifer.jpg

269 ms

mens-yuma-synthetic-hoody_walnut.jpg

mens-yuma-synthetic-hoody_walnut.jpg

270 ms

mens-yuma-synthetic-hoody_global_walnut-front.jpg

mens-yuma-synthetic-hoody_global_walnut-front.jpg

272 ms

first-lite-specter.jpg

first-lite-specter.jpg

272 ms

first-lite-typha.jpg

first-lite-typha.jpg

273 ms

first-lite-cache.jpg

first-lite-cache.jpg

274 ms

mens-308-whitetail-pant_first-lite-specter.jpg

mens-308-whitetail-pant_first-lite-specter.jpg

276 ms

mens-308-whitetail-pant_first-lite-specter_back-of-pant.jpg

mens-308-whitetail-pant_first-lite-specter_back-of-pant.jpg

281 ms

mens-308-lined-pant_dry-earth.jpg

mens-308-lined-pant_dry-earth.jpg

206 ms

mens-308-lined-pant_global_studio-front.jpg

mens-308-lined-pant_global_studio-front.jpg

205 ms

dry-earth.jpg

dry-earth.jpg

204 ms

womens-308-pant_first-lite-fusion.jpg

womens-308-pant_first-lite-fusion.jpg

132 ms

womens-308-pant_global_studio-front.jpg

womens-308-pant_global_studio-front.jpg

123 ms

womens-308-lined-pant_walnut.jpg

womens-308-lined-pant_walnut.jpg

120 ms

womens-308-lined-pant_global_studio-front.jpg

womens-308-lined-pant_global_studio-front.jpg

119 ms

mens-yuma-synthetic-short-sleeve-crew_dry-earth.jpg

mens-yuma-synthetic-short-sleeve-crew_dry-earth.jpg

120 ms

mens-yuma-synthetic-short-sleeve-crew_global_full-body-front.jpg

mens-yuma-synthetic-short-sleeve-crew_global_full-body-front.jpg

118 ms

mens-yuma-synthetic-long-sleeve-crew_conifer.jpg

mens-yuma-synthetic-long-sleeve-crew_conifer.jpg

119 ms

mens-yuma-synthetic-long-sleeve-crew_global_front.jpg

mens-yuma-synthetic-long-sleeve-crew_global_front.jpg

116 ms

womens-yuma-synthetic-hoody_dry-earth.jpg

womens-yuma-synthetic-hoody_dry-earth.jpg

115 ms

womens-yuma-synthetic-hoody_global_full-body-front.jpg

womens-yuma-synthetic-hoody_global_full-body-front.jpg

116 ms

womens-yuma-synthetic-short-sleeve-crew_dry-earth.jpg

womens-yuma-synthetic-short-sleeve-crew_dry-earth.jpg

114 ms

womens-yuma-synthetic-short-sleeve-crew_global_front.jpg

womens-yuma-synthetic-short-sleeve-crew_global_front.jpg

115 ms

mens-yuma-synthetic-boxer-brief_walnut.jpg

mens-yuma-synthetic-boxer-brief_walnut.jpg

115 ms

mens-yuma-synthetic-boxer-brief_global_field-3.jpg

mens-yuma-synthetic-boxer-brief_global_field-3.jpg

117 ms

distressed-flag-t-shirt_global_primary.jpg

distressed-flag-t-shirt_global_primary.jpg

114 ms

distressed-flag-t-shirt_global_front.jpg

distressed-flag-t-shirt_global_front.jpg

111 ms

flag-t-shirt_global_primary.jpg

flag-t-shirt_global_primary.jpg

111 ms

challis-fleece-jacket_color_fusion.jpg

challis-fleece-jacket_color_fusion.jpg

119 ms

challis-fleece-jacket_global_field-4.jpg

challis-fleece-jacket_global_field-4.jpg

109 ms

flashstorm-jacket_color_dry-earth.jpg

flashstorm-jacket_color_dry-earth.jpg

109 ms

flashstorm-jacket_color_dry-earth-model-1.jpg

flashstorm-jacket_color_dry-earth-model-1.jpg

106 ms

yuma-collection-block.jpg

yuma-collection-block.jpg

109 ms

308-pants-tile-1.jpg

308-pants-tile-1.jpg

106 ms

cerca-walnut-nav-carousel1-2.jpg

cerca-walnut-nav-carousel1-2.jpg

105 ms

cerca-walnut-nav-carousel1-8.jpg

cerca-walnut-nav-carousel1-8.jpg

108 ms

cerca-walnut-nav-carousel1-1.jpg

cerca-walnut-nav-carousel1-1.jpg

110 ms

fl-logowear-tile.jpg

fl-logowear-tile.jpg

103 ms

cerca-walnut-nav-carousel2-1.jpg

cerca-walnut-nav-carousel2-1.jpg

106 ms

cerca-walnut-nav-carousel1-7.jpg

cerca-walnut-nav-carousel1-7.jpg

104 ms

cerca-lead-banner-mobile-1.jpg

cerca-lead-banner-mobile-1.jpg

104 ms

cerca-walnut-nav-carousel2-2.jpg

cerca-walnut-nav-carousel2-2.jpg

105 ms

cerca-walnut-nav-carousel1-4.jpg

cerca-walnut-nav-carousel1-4.jpg

105 ms

cerca-walnut-nav-carousel2-3-1.jpg

cerca-walnut-nav-carousel2-3-1.jpg

105 ms

cerca-walnut-nav-carousel1-5.jpg

cerca-walnut-nav-carousel1-5.jpg

104 ms

cerca-walnut-nav-carousel1-6.jpg

cerca-walnut-nav-carousel1-6.jpg

104 ms

HeronSans-Regular.svg

HeronSans-Regular.svg

103 ms

styles.css

styles.css

37 ms

HeronSans-Light.svg

HeronSans-Light.svg

33 ms

HeronSans-SemiBold.svg

HeronSans-SemiBold.svg

34 ms

HeronSans-Bold.svg

HeronSans-Bold.svg

32 ms

icomoon.ttf

icomoon.ttf

263 ms

HeronSansCond-BoldItalic.svg

HeronSansCond-BoldItalic.svg

456 ms

HeronSansCond-Bold.svg

HeronSansCond-Bold.svg

459 ms

styles.js

styles.js

456 ms

engine.js

engine.js

458 ms

arched-lock-up-t-shirt_color_black-front.jpg

arched-lock-up-t-shirt_color_black-front.jpg

461 ms

arched-lock-up-t-shirt_color_black-back.jpg

arched-lock-up-t-shirt_color_black-back.jpg

459 ms

army-heather.jpg

army-heather.jpg

457 ms

black.jpg

black.jpg

455 ms

tourist-t-shirt_color_black-front.jpg

tourist-t-shirt_color_black-front.jpg

462 ms

tourist-t-shirt_color_black-back.jpg

tourist-t-shirt_color_black-back.jpg

460 ms

heather-grey.jpg

heather-grey.jpg

461 ms

hailey-id-t-shirt_color_navy-front.jpg

hailey-id-t-shirt_color_navy-front.jpg

456 ms

hailey-id-t-shirt_color_navy-back.jpg

hailey-id-t-shirt_color_navy-back.jpg

456 ms

navy-heather.jpg

navy-heather.jpg

460 ms

fusion-box-logo-t-shirt_color_black-front.jpg

fusion-box-logo-t-shirt_color_black-front.jpg

468 ms

hailey-id-hoody_global_back.jpg

hailey-id-hoody_global_back.jpg

459 ms

hailey-id-hoody_global_front.jpg

hailey-id-hoody_global_front.jpg

460 ms

royal-blue.jpg

royal-blue.jpg

459 ms

arched-lock-up-hoody_color_black-front.jpg

arched-lock-up-hoody_color_black-front.jpg

457 ms

arched-lock-up-hoody_color_black-back.jpg

arched-lock-up-hoody_color_black-back.jpg

459 ms

tourist-hoody_color_heater-gray-front.jpg

tourist-hoody_color_heater-gray-front.jpg

463 ms

tourist-hoody_color_heater-gray-back.jpg

tourist-hoody_color_heater-gray-back.jpg

458 ms

arched-lock-up-logo-trucker-hat_color_charcoal-front.jpg

arched-lock-up-logo-trucker-hat_color_charcoal-front.jpg

459 ms

arched-lock-up-logo-trucker-hat_color_charcoal-back.jpg

arched-lock-up-logo-trucker-hat_color_charcoal-back.jpg

457 ms

charcoal.jpg

charcoal.jpg

459 ms

military-green.jpg

military-green.jpg

459 ms

fl-logo-patch-hat_color_charcoal-front.jpg

fl-logo-patch-hat_color_charcoal-front.jpg

459 ms

fl-logo-patch-hat_color_charcoal-back.jpg

fl-logo-patch-hat_color_charcoal-back.jpg

459 ms

hailey-id-trucker-hat_color_navy-front.jpg

hailey-id-trucker-hat_color_navy-front.jpg

462 ms

hailey-id-trucker-hat_color_navy-back.jpg

hailey-id-trucker-hat_color_navy-back.jpg

457 ms

navy.jpg

navy.jpg

455 ms

summer-scouting-tile-7.3.24.jpg

summer-scouting-tile-7.3.24.jpg

456 ms

summer-scouting-tile-7.3.24.jpg

summer-scouting-tile-7.3.24.jpg

456 ms

whitetail-prep-tile-7.3.24.jpg

whitetail-prep-tile-7.3.24.jpg

228 ms

whitetail-prep-tile-7.3.24.jpg

whitetail-prep-tile-7.3.24.jpg

229 ms

early-season-antelope-tile-7.3.24.jpg

early-season-antelope-tile-7.3.24.jpg

148 ms

early-season-antelope-tile-7.3.24.jpg

early-season-antelope-tile-7.3.24.jpg

145 ms

archery-elk-tile-7.3.24-2.jpg

archery-elk-tile-7.3.24-2.jpg

150 ms

archery-elk-tile-7.3.24-2.jpg

archery-elk-tile-7.3.24-2.jpg

144 ms

early-season-wt-tile-7.3.24.jpg

early-season-wt-tile-7.3.24.jpg

145 ms

early-season-wt-tile-7.3.24.jpg

early-season-wt-tile-7.3.24.jpg

145 ms

Dialed%20In%20Hunter-3174.jpg

Dialed%20In%20Hunter-3174.jpg

154 ms

Dialed%20In%20Hunter-3174.jpg

Dialed%20In%20Hunter-3174.jpg

147 ms

Dialed%20In%20Hunter-3174.jpg

Dialed%20In%20Hunter-3174.jpg

148 ms

firstlite-womens-weastern-rifle.jpg

firstlite-womens-weastern-rifle.jpg

149 ms

fl-rec-kits-kit-finder.jpg

fl-rec-kits-kit-finder.jpg

147 ms

fl-rec-kits-kit-finder.jpg

fl-rec-kits-kit-finder.jpg

152 ms

logo-black-bkg].jpg

logo-black-bkg].jpg

149 ms

logo-black-bkg].jpg

logo-black-bkg].jpg

154 ms

Primary.png

Primary.png

148 ms

visa.png

visa.png

149 ms

mastercard.png

mastercard.png

149 ms

amex.png

amex.png

149 ms

discover.png

discover.png

147 ms

common.min.js

common.min.js

398 ms

Accessibility Review

firstlite.com accessibility score

70

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[role]s are not contained by their required parent element

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

firstlite.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

firstlite.com SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Firstlite.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Firstlite.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

firstlite.com

Open Graph data is detected on the main page of First Lite. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: