Tools & Wizards About Us
firstlooksagency.com screenshot

Report Summary

  • 40

    Performance

    Renders faster than
    59% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

firstlooksagency.com

Top Marketing & Advertising Agency NJ | Best creative awards

Page Load Speed

1.7 sec in total

First Response

136 ms

Resources Loaded

1.3 sec

Page Rendered

308 ms

firstlooksagency.com screenshot

About Website

Visit firstlooksagency.com now to see the best up-to-date Firstlooks Agency content and also check out these interesting facts you probably never knew about firstlooksagency.com

A top 10 marketing agency / advertising agency in New Jersey. Profit from the award winning creative from First Looks. A trusted NJ full service ad agency.

Visit firstlooksagency.com

Key Findings

We analyzed Firstlooksagency.com page load time and found that the first response time was 136 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

firstlooksagency.com performance score

40

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

54/100

10%

LCP (Largest Contentful Paint)

Value11.4 s

0/100

25%

SI (Speed Index)

Value4.7 s

68/100

10%

TBT (Total Blocking Time)

Value790 ms

37/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value11.6 s

18/100

10%

Network Requests Diagram

firstlooksagency.com

136 ms

firstlooksagency.com

265 ms

fizvh.css

58 ms

8bjzw.css

121 ms

8bjzw.js

166 ms

Our browser made a total of 74 requests to load all elements on the main page. We found that 85% of them (63 requests) were addressed to the original Firstlooksagency.com, 5% (4 requests) were made to Google-analytics.com and 3% (2 requests) were made to Koi-3qncecduoo.marketingautomation.services. The less responsive or slowest element that took the longest time to load (494 ms) belongs to the original domain Firstlooksagency.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 88.2 kB (8%)

Content Size

1.0 MB

After Optimization

951.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Firstlooksagency.com main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Javascripts take 448.2 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 74.9 kB

  • Original 92.1 kB
  • After minification 86.2 kB
  • After compression 17.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 74.9 kB or 81% of the original size.

Image Optimization

-1%

Potential reduce by 6.3 kB

  • Original 419.8 kB
  • After minification 413.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Firstlooks Agency images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 3.6 kB

  • Original 448.2 kB
  • After minification 448.1 kB
  • After compression 444.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-4%

Potential reduce by 3.4 kB

  • Original 79.7 kB
  • After minification 79.7 kB
  • After compression 76.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Firstlooksagency.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 34 (51%)

Requests Now

67

After Optimization

33

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 67 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Firstlooks Agency. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 32 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

firstlooksagency.com

firstlooksagency.com

136 ms

firstlooksagency.com

firstlooksagency.com

265 ms

fizvh.css

fizvh.css

58 ms

8bjzw.css

8bjzw.css

121 ms

8bjzw.js

8bjzw.js

166 ms

8bjzw.js

8bjzw.js

164 ms

sharethis.js

sharethis.js

20 ms

addthis_widget.js

addthis_widget.js

116 ms

fizvh.css

fizvh.css

164 ms

8bjzw.css

8bjzw.css

161 ms

wp-polyfill.min.js

wp-polyfill.min.js

228 ms

index.js

index.js

251 ms

imagesloaded.min.js

imagesloaded.min.js

309 ms

masonry.min.js

masonry.min.js

309 ms

jquery.masonry.min.js

jquery.masonry.min.js

309 ms

functions.js

functions.js

309 ms

HeadImage.js

HeadImage.js

308 ms

jquery.fancybox.js

jquery.fancybox.js

308 ms

slick.js

slick.js

329 ms

custom.js

custom.js

330 ms

jquery.mmenu.min.all.js

jquery.mmenu.min.all.js

327 ms

filter.js

filter.js

328 ms

jquery.flexslider.js

jquery.flexslider.js

328 ms

api.js

api.js

38 ms

index.js

index.js

326 ms

wp-embed.min.js

wp-embed.min.js

366 ms

forms.min.js

forms.min.js

367 ms

analytics.js

analytics.js

128 ms

ss.js

ss.js

142 ms

analytics.js

analytics.js

126 ms

logo.png

logo.png

143 ms

facebook-icon.jpg

facebook-icon.jpg

142 ms

linkedin-icon.jpg

linkedin-icon.jpg

161 ms

youtube-icon.jpg

youtube-icon.jpg

165 ms

custom_logo_15.png

custom_logo_15.png

269 ms

custom_logo_14.png

custom_logo_14.png

270 ms

custom_logo_13.png

custom_logo_13.png

269 ms

custom_logo_12.png

custom_logo_12.png

270 ms

custom_logo_11.png

custom_logo_11.png

271 ms

custom_logo_10.png

custom_logo_10.png

271 ms

custom_logo_8.png

custom_logo_8.png

271 ms

custom_logo_4.png

custom_logo_4.png

271 ms

custom_logo_3.png

custom_logo_3.png

271 ms

custom_logo_7.png

custom_logo_7.png

271 ms

custom_logo_2-1.png

custom_logo_2-1.png

276 ms

custom_logo_1.png

custom_logo_1.png

276 ms

custom_logo_6.png

custom_logo_6.png

309 ms

custom_logo_5.png

custom_logo_5.png

310 ms

custom_logo_16.png

custom_logo_16.png

313 ms

OpenSans-Regular.woff

OpenSans-Regular.woff

366 ms

OpenSans-Light.woff

OpenSans-Light.woff

358 ms

OpenSans-SemiBold.woff

OpenSans-SemiBold.woff

306 ms

OpenSans-Bold.woff

OpenSans-Bold.woff

334 ms

OpenSans-ExtraBold.woff

OpenSans-ExtraBold.woff

340 ms

line-bg.png

line-bg.png

290 ms

eye-img2.png

eye-img2.png

349 ms

bottom-bg.jpg

bottom-bg.jpg

494 ms

footer_bg.jpg

footer_bg.jpg

355 ms

collect

collect

20 ms

collect

collect

9 ms

wp-polyfill-fetch.min.js

wp-polyfill-fetch.min.js

340 ms

wp-polyfill-dom-rect.min.js

wp-polyfill-dom-rect.min.js

369 ms

wp-polyfill-url.min.js

wp-polyfill-url.min.js

371 ms

wp-polyfill-formdata.min.js

wp-polyfill-formdata.min.js

378 ms

wp-polyfill-element-closest.min.js

wp-polyfill-element-closest.min.js

390 ms

footer_logo.png

footer_logo.png

463 ms

js

js

69 ms

youtube.png

youtube.png

435 ms

facebook.jpg

facebook.jpg

434 ms

likedin.jpg

likedin.jpg

434 ms

back_top.png

back_top.png

433 ms

Aggro_Creative_Expands.png

Aggro_Creative_Expands.png

416 ms

koi

koi

128 ms

recaptcha__en.js

recaptcha__en.js

74 ms

Accessibility Review

firstlooksagency.com accessibility score

91

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

firstlooksagency.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

firstlooksagency.com SEO score

82

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Firstlooksagency.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Firstlooksagency.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

firstlooksagency.com

Open Graph data is detected on the main page of Firstlooks Agency. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: