Tools & Wizards About Us
flipkart.co.in screenshot

Report Summary

  • 4

    Performance

    Renders faster than
    20% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

flipkart.co.in

Online Shopping Site for Mobiles, Electronics, Furniture, Grocery, Lifestyle, Books & More. Best Offers!

Page Load Speed

16.6 sec in total

First Response

15 ms

Resources Loaded

16.5 sec

Page Rendered

70 ms

flipkart.co.in screenshot

About Website

Click here to check amazing Flipkart content. Otherwise, check out these important facts you probably never knew about flipkart.co.in

India's biggest online store for Mobiles, Fashion (Clothes/Shoes), Electronics, Home Appliances, Books, Home, Furniture, Grocery, Jewelry, Sporting goods, Beauty & Personal Care and more! Find th...

Visit flipkart.co.in

Key Findings

We analyzed Flipkart.co.in page load time and found that the first response time was 15 ms and then it took 16.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Performance Metrics

flipkart.co.in performance score

4

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

13/100

10%

LCP (Largest Contentful Paint)

Value16.8 s

0/100

25%

SI (Speed Index)

Value10.8 s

6/100

10%

TBT (Total Blocking Time)

Value10,920 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.516

15/100

15%

TTI (Time to Interactive)

Value23.2 s

1/100

10%

Network Requests Diagram

flipkart.co.in

15 ms

www.flipkart.com

427 ms

www.flipkart.com

16040 ms

Our browser made a total of 3 requests to load all elements on the main page. We found that 33% of them (1 request) were addressed to the original Flipkart.co.in, 67% (2 requests) were made to Flipkart.com. The less responsive or slowest element that took the longest time to load (16 sec) relates to the external source Flipkart.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 167.0 kB (55%)

Content Size

306.3 kB

After Optimization

139.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Flipkart.co.in main page is 306.3 kB. This result falls within the top 5000 of lightweight and thus fast loading web pages. Only a small number of websites need less resources to load. CSS take 165.8 kB which makes up the majority of the site volume.

HTML Optimization

-17%

Potential reduce by 19 B

  • Original 110 B
  • After minification 109 B
  • After compression 91 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 19 B or 17% of the original size.

Image Optimization

-6%

Potential reduce by 5.4 kB

  • Original 91.6 kB
  • After minification 86.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Flipkart images are well optimized though.

JavaScript Optimization

-63%

Potential reduce by 30.7 kB

  • Original 48.8 kB
  • After minification 48.8 kB
  • After compression 18.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 30.7 kB or 63% of the original size.

CSS Optimization

-79%

Potential reduce by 130.8 kB

  • Original 165.8 kB
  • After minification 165.7 kB
  • After compression 34.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Flipkart.co.in needs all CSS files to be minified and compressed as it can save up to 130.8 kB or 79% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

0

After Optimization

0

Besides the initial HTML request, no CSS, Javascripts, AJAX or image files were requested in the course of web page rendering.

Network Requests Diagram

flipkart.co.in

flipkart.co.in

15 ms

www.flipkart.com

www.flipkart.com

427 ms

www.flipkart.com

www.flipkart.com

16040 ms

Accessibility Review

flipkart.co.in accessibility score

83

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

flipkart.co.in best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

flipkart.co.in SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Flipkart.co.in can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Flipkart.co.in main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

flipkart.co.in

Open Graph description is not detected on the main page of Flipkart. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: