Tools & Wizards About Us
flips.com.sg screenshot

Report Summary

  • 7

    Performance

    Renders faster than
    22% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

flips.com.sg

Flips - Singapore's #1 Rubber Flip-flops — Flips Flagship E-Store

Page Load Speed

10.1 sec in total

First Response

1.5 sec

Resources Loaded

8.5 sec

Page Rendered

185 ms

flips.com.sg screenshot

About Website

Click here to check amazing Flips content. Otherwise, check out these important facts you probably never knew about flips.com.sg

Flips is Singapore's leading brand of rubber flip-flops. Founded in 2010, Flips has been providing quality rubber flip-flops to customers in all corners of Singapore and neighbouring countries for...

Visit flips.com.sg

Key Findings

We analyzed Flips.com.sg page load time and found that the first response time was 1.5 sec and then it took 8.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

flips.com.sg performance score

7

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

29/100

10%

LCP (Largest Contentful Paint)

Value11.2 s

0/100

25%

SI (Speed Index)

Value23.8 s

0/100

10%

TBT (Total Blocking Time)

Value45,700 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.383

27/100

15%

TTI (Time to Interactive)

Value61.3 s

0/100

10%

Network Requests Diagram

flips.com.sg

1502 ms

www.flips.com.sg

2607 ms

modal.css

249 ms

k2.css

715 ms

normalize.css

494 ms

Our browser made a total of 58 requests to load all elements on the main page. We found that 76% of them (44 requests) were addressed to the original Flips.com.sg, 12% (7 requests) were made to Fonts.gstatic.com and 5% (3 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (2.6 sec) belongs to the original domain Flips.com.sg.

Page Optimization Overview & Recommendations

Page size can be reduced by 430.1 kB (54%)

Content Size

800.9 kB

After Optimization

370.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Flips.com.sg main page is 800.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 417.2 kB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 25.8 kB

  • Original 34.7 kB
  • After minification 32.7 kB
  • After compression 8.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 25.8 kB or 74% of the original size.

Image Optimization

-3%

Potential reduce by 6.3 kB

  • Original 184.9 kB
  • After minification 178.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Flips images are well optimized though.

JavaScript Optimization

-63%

Potential reduce by 262.0 kB

  • Original 417.2 kB
  • After minification 403.6 kB
  • After compression 155.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 262.0 kB or 63% of the original size.

CSS Optimization

-83%

Potential reduce by 136.0 kB

  • Original 164.1 kB
  • After minification 121.3 kB
  • After compression 28.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Flips.com.sg needs all CSS files to be minified and compressed as it can save up to 136.0 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 31 (63%)

Requests Now

49

After Optimization

18

  • Images
  • JavaScript
  • CSS

The browser has sent 49 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Flips. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 21 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

flips.com.sg

flips.com.sg

1502 ms

www.flips.com.sg

www.flips.com.sg

2607 ms

modal.css

modal.css

249 ms

k2.css

k2.css

715 ms

normalize.css

normalize.css

494 ms

layout.css

layout.css

497 ms

joomla.css

joomla.css

743 ms

system.css

system.css

502 ms

template.css

template.css

784 ms

menu.css

menu.css

739 ms

gk.stuff.css

gk.stuff.css

990 ms

vm.css

vm.css

1002 ms

style1.css

style1.css

950 ms

typography.style1.css

typography.style1.css

986 ms

typography.iconset.style1.css

typography.iconset.style1.css

990 ms

override.css

override.css

1045 ms

css

css

15 ms

css

css

25 ms

css

css

27 ms

jquery.min.js

jquery.min.js

5 ms

mootools-core.js

mootools-core.js

1899 ms

core.js

core.js

1229 ms

caption.js

caption.js

1233 ms

mootools-more.js

mootools-more.js

2469 ms

modal.js

modal.js

1249 ms

gk.scripts.js

gk.scripts.js

1304 ms

gk.menu.js

gk.menu.js

1475 ms

engine.js

engine.js

1479 ms

ajax.js

ajax.js

1502 ms

page_bg.jpg

page_bg.jpg

768 ms

ga.js

ga.js

72 ms

logo_desktop.png

logo_desktop.png

499 ms

search_bg.png

search_bg.png

253 ms

cart_white.png

cart_white.png

240 ms

loader.gif

loader.gif

264 ms

is_arrows.png

is_arrows.png

250 ms

Collections2.jpg

Collections2.jpg

740 ms

Get20percent.png

Get20percent.png

478 ms

New_section.jpg

New_section.jpg

500 ms

rewards.jpg

rewards.jpg

506 ms

facebook.png

facebook.png

526 ms

twitter.png

twitter.png

716 ms

pinterest.png

pinterest.png

746 ms

googleplus.png

googleplus.png

748 ms

email.png

email.png

756 ms

zN7GBFwfMP4uA6AR0HCoLQ.ttf

zN7GBFwfMP4uA6AR0HCoLQ.ttf

22 ms

Hgo13k-tfSpn0qi1SFdUfaCWcynf_cDxXwCLxiixG1c.ttf

Hgo13k-tfSpn0qi1SFdUfaCWcynf_cDxXwCLxiixG1c.ttf

22 ms

d-6IYplOFocCacKzxwXSOKCWcynf_cDxXwCLxiixG1c.ttf

d-6IYplOFocCacKzxwXSOKCWcynf_cDxXwCLxiixG1c.ttf

22 ms

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DXI1ORHCpsQm3Vp6mXoaTYnF5uFdDttMLvmWuJdhhgs.ttf

22 ms

MTP_ySUJH_bn48VBG8sNSonF5uFdDttMLvmWuJdhhgs.ttf

MTP_ySUJH_bn48VBG8sNSonF5uFdDttMLvmWuJdhhgs.ttf

21 ms

k3k702ZOKiLJc3WVjuplzInF5uFdDttMLvmWuJdhhgs.ttf

k3k702ZOKiLJc3WVjuplzInF5uFdDttMLvmWuJdhhgs.ttf

21 ms

BHG8ZtTfO0yYnp02--QxqqCWcynf_cDxXwCLxiixG1c.ttf

BHG8ZtTfO0yYnp02--QxqqCWcynf_cDxXwCLxiixG1c.ttf

21 ms

__utm.gif

__utm.gif

22 ms

small.desktop.css

small.desktop.css

248 ms

tablet.css

tablet.css

249 ms

small.tablet.css

small.tablet.css

248 ms

mobile.css

mobile.css

248 ms

all.js

all.js

7 ms

Accessibility Review

flips.com.sg accessibility score

85

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

flips.com.sg best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

flips.com.sg SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Flips.com.sg can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Flips.com.sg main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

flips.com.sg

Open Graph description is not detected on the main page of Flips. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: