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floorstory.co.uk screenshot

Report Summary

  • 14

    Performance

    Renders faster than
    26% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

floorstory.co.uk

FLOOR_STORY _ East London's Finest _Rug Dealer

Page Load Speed

6.7 sec in total

First Response

269 ms

Resources Loaded

3.3 sec

Page Rendered

3.1 sec

floorstory.co.uk screenshot

About Website

Visit floorstory.co.uk now to see the best up-to-date FLOOR STORY content and also check out these interesting facts you probably never knew about floorstory.co.uk

Through the championing of young designers and collaborations with established stars, we've built a unique collection of beautiful handmade rugs.

Visit floorstory.co.uk

Key Findings

We analyzed Floorstory.co.uk page load time and found that the first response time was 269 ms and then it took 6.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

floorstory.co.uk performance score

14

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

22/100

10%

LCP (Largest Contentful Paint)

Value4.9 s

29/100

25%

SI (Speed Index)

Value8.0 s

21/100

10%

TBT (Total Blocking Time)

Value2,870 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.891

3/100

15%

TTI (Time to Interactive)

Value13.9 s

10/100

10%

Network Requests Diagram

floorstory.co.uk

269 ms

floorstory.co.uk

390 ms

www.floorstory.co.uk

1361 ms

tailwind.min.css

24 ms

kim1jsa.css

190 ms

Our browser made a total of 88 requests to load all elements on the main page. We found that 84% of them (74 requests) were addressed to the original Floorstory.co.uk, 6% (5 requests) were made to Use.typekit.net and 3% (3 requests) were made to Unpkg.com. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Floorstory.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 497.8 kB (7%)

Content Size

7.5 MB

After Optimization

7.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Floorstory.co.uk main page is 7.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 7.1 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 106.7 kB

  • Original 122.8 kB
  • After minification 103.0 kB
  • After compression 16.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 19.7 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 106.7 kB or 87% of the original size.

Image Optimization

-5%

Potential reduce by 389.1 kB

  • Original 7.1 MB
  • After minification 6.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. FLOOR STORY images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.2 kB

  • Original 234.5 kB
  • After minification 234.5 kB
  • After compression 233.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-8%

Potential reduce by 854 B

  • Original 10.9 kB
  • After minification 10.9 kB
  • After compression 10.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Floorstory.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 6 (8%)

Requests Now

79

After Optimization

73

  • Images
  • JavaScript
  • CSS

The browser has sent 79 CSS, Javascripts, AJAX and image requests in order to completely render the main page of FLOOR STORY. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

floorstory.co.uk

floorstory.co.uk

269 ms

floorstory.co.uk

floorstory.co.uk

390 ms

www.floorstory.co.uk

www.floorstory.co.uk

1361 ms

tailwind.min.css

tailwind.min.css

24 ms

kim1jsa.css

kim1jsa.css

190 ms

cdn.min.js

cdn.min.js

52 ms

platform.js

platform.js

50 ms

api.js

api.js

53 ms

email-decode.min.js

email-decode.min.js

31 ms

htmx.min.js

htmx.min.js

69 ms

cdn.min.js

cdn.min.js

34 ms

platform.js

platform.js

66 ms

p.css

p.css

24 ms

gtm.js

gtm.js

150 ms

mulicolour-icon.svg

mulicolour-icon.svg

105 ms

Noah-Charcoal-LS-SQ.jpg

Noah-Charcoal-LS-SQ.jpg

673 ms

8ba0f638-1cb1-40e1-872e-c7ff93391349.JPG

8ba0f638-1cb1-40e1-872e-c7ff93391349.JPG

101 ms

PHOTO-2021-06-04-17-12-09.jpg

PHOTO-2021-06-04-17-12-09.jpg

756 ms

240312_FloorStory_10xCampaign_DayOne_2327_Final_Web.jpg

240312_FloorStory_10xCampaign_DayOne_2327_Final_Web.jpg

654 ms

Simon_Portrait_Standing.jpg

Simon_Portrait_Standing.jpg

160 ms

LDF-Flyer-7-LDF-Schedule.png

LDF-Flyer-7-LDF-Schedule.png

160 ms

John-Booth-10x10-1-Headshot.png

John-Booth-10x10-1-Headshot.png

165 ms

Buying-Rugs-Online-1-copy.jpeg

Buying-Rugs-Online-1-copy.jpeg

163 ms

floor-story-logo.svg

floor-story-logo.svg

168 ms

240312_FloorStory_10xCampaign_DayOne_2327_Final_Web_2024-09-03-164646_pgxs.webp

240312_FloorStory_10xCampaign_DayOne_2327_Final_Web_2024-09-03-164646_pgxs.webp

175 ms

Showroom-Story.gif

Showroom-Story.gif

251 ms

rigg-and-furrow-reflective-gill-thorpe-tufted-rug-website-resizing.webp

rigg-and-furrow-reflective-gill-thorpe-tufted-rug-website-resizing.webp

238 ms

High-Res-Gill-Thorpe-10x10-1-Gill-Headshot.webp

High-Res-Gill-Thorpe-10x10-1-Gill-Headshot.webp

175 ms

Chroma-green-kitty-joseph-tufted-rug-website-resizing.webp

Chroma-green-kitty-joseph-tufted-rug-website-resizing.webp

235 ms

240312_FloorStory_10xCampaign_DayOne_1724_Final_Web.webp

240312_FloorStory_10xCampaign_DayOne_1724_Final_Web.webp

237 ms

meandros-dusk-adam-furman-flatweave-rug-website-resizing.webp

meandros-dusk-adam-furman-flatweave-rug-website-resizing.webp

240 ms

240312_FloorStory_10xCampaign_DayOne_3251_Final_Web.webp

240312_FloorStory_10xCampaign_DayOne_3251_Final_Web.webp

240 ms

meandros-day-adam-furman-flatweave-rug-website-resizing.webp

meandros-day-adam-furman-flatweave-rug-website-resizing.webp

248 ms

meandros-dawn-adam-furman-flatweave-rug-website-resizing.webp

meandros-dawn-adam-furman-flatweave-rug-website-resizing.webp

250 ms

pill-multi-mottled-2lg-hand-knotted-rug-website-resizing.webp

pill-multi-mottled-2lg-hand-knotted-rug-website-resizing.webp

252 ms

2LG-Grid-Content-4-Rug-Detail-2.webp

2LG-Grid-Content-4-Rug-Detail-2.webp

251 ms

northmore-tonal-flock-hand-knotted-rug-website-resizing_2024-05-08-115758_ntha.webp

northmore-tonal-flock-hand-knotted-rug-website-resizing_2024-05-08-115758_ntha.webp

263 ms

240312_FloorStory_10xCampaign_DayOne_3135_Final_Web_2024-05-08-114823_tatb.webp

240312_FloorStory_10xCampaign_DayOne_3135_Final_Web_2024-05-08-114823_tatb.webp

262 ms

harlequin-x-blue-and-coral-kangan-arora-flatweave-rug-website-resizing.webp

harlequin-x-blue-and-coral-kangan-arora-flatweave-rug-website-resizing.webp

252 ms

kangan-arora-detail-10-x-10-mark-cocksedge-low-res.webp

kangan-arora-detail-10-x-10-mark-cocksedge-low-res.webp

261 ms

harlequin-x-blue-and-brick-kangan-arora-flatweave-rug-website-resizing.webp

harlequin-x-blue-and-brick-kangan-arora-flatweave-rug-website-resizing.webp

266 ms

kangan-arora-detail-10-x-10-mark-cocksedge-low-res_2024-04-15-133155_zwlg.webp

kangan-arora-detail-10-x-10-mark-cocksedge-low-res_2024-04-15-133155_zwlg.webp

264 ms

i-feel-love-orange-henry-holland-hand-knotted-rug-website-resizing.webp

i-feel-love-orange-henry-holland-hand-knotted-rug-website-resizing.webp

266 ms

240312_FloorStory_10xCampaign_DayOne_531_Final_Web_2024-05-07-141250_rflf.webp

240312_FloorStory_10xCampaign_DayOne_531_Final_Web_2024-05-07-141250_rflf.webp

273 ms

OffCut-diane-bresson-flatwoven-rug-website-resizing.webp

OffCut-diane-bresson-flatwoven-rug-website-resizing.webp

274 ms

240312_FloorStory_10xCampaign_DayOne_2429_Final_Web_2024-06-24-135332_cjpv.webp

240312_FloorStory_10xCampaign_DayOne_2429_Final_Web_2024-06-24-135332_cjpv.webp

275 ms

giovanni-blue-john-booth-hand-knotted-rug-website-resizing.webp

giovanni-blue-john-booth-hand-knotted-rug-website-resizing.webp

277 ms

240312_FloorStory_10xCampaign_DayOne_2327_Final_Web.webp

240312_FloorStory_10xCampaign_DayOne_2327_Final_Web.webp

278 ms

pink-noise-camille-walala-hand-knotted-rug-website-resizing.webp

pink-noise-camille-walala-hand-knotted-rug-website-resizing.webp

289 ms

240312_FloorStory_10xCampaign_DayOne_1688_Final_Web_2024-05-07-105919_brlq.webp

240312_FloorStory_10xCampaign_DayOne_1688_Final_Web_2024-05-07-105919_brlq.webp

287 ms

d

d

76 ms

d

d

92 ms

d

d

94 ms

d

d

93 ms

recaptcha__en.js

recaptcha__en.js

105 ms

Splash-waves-amechi-lifestyle-low-res.jpg

Splash-waves-amechi-lifestyle-low-res.jpg

235 ms

Newlab-Civilian-Detroit-20230215-225-ret.jpg

Newlab-Civilian-Detroit-20230215-225-ret.jpg

204 ms

B-COPR-what-why-how-2-Cover-1.png

B-COPR-what-why-how-2-Cover-1.png

163 ms

Marmalade-Carmelia-Indrawati-handknotted-rug-Lifestyle-LowRes1.jpg

Marmalade-Carmelia-Indrawati-handknotted-rug-Lifestyle-LowRes1.jpg

158 ms

Marmalade-lime-runner-hand-knotted-carmellia-indrawati-web-resizing.webp

Marmalade-lime-runner-hand-knotted-carmellia-indrawati-web-resizing.webp

154 ms

05_Marmalade-in-Lime_website_resizing.webp

05_Marmalade-in-Lime_website_resizing.webp

161 ms

Marmalade-in-berry-hand-knotted-carmellia-indrawati.webp

Marmalade-in-berry-hand-knotted-carmellia-indrawati.webp

162 ms

04_Marmalade_Berry_web_resizing.webp

04_Marmalade_Berry_web_resizing.webp

161 ms

Marmalade-resizing-webiste-images.webp

Marmalade-resizing-webiste-images.webp

117 ms

Floor-Story-Mar-20195226.webp

Floor-Story-Mar-20195226.webp

114 ms

Marmalade-Runner-High-Res-Website-Resizing.webp

Marmalade-Runner-High-Res-Website-Resizing.webp

116 ms

Marmalade-in-Mint-Website-Resizing.webp

Marmalade-in-Mint-Website-Resizing.webp

589 ms

Marmalade-tonal-carmellia-Indrawati-hand-knotted-product-shot-low-res3-copy.webp

Marmalade-tonal-carmellia-Indrawati-hand-knotted-product-shot-low-res3-copy.webp

582 ms

Marmalade-Custom-Colour-Website-Resizing.webp

Marmalade-Custom-Colour-Website-Resizing.webp

568 ms

Marmalade-in-Pink-Runner-Website.webp

Marmalade-in-Pink-Runner-Website.webp

798 ms

Overlay-Verso-Gill-Thorpe-handknotted-rug-Lifestyle-Cropped-LowRes1.jpg

Overlay-Verso-Gill-Thorpe-handknotted-rug-Lifestyle-Cropped-LowRes1.jpg

436 ms

WEB_Meandros_runner_cut_out.webp

WEB_Meandros_runner_cut_out.webp

447 ms

floorstory_p06_meandros_final-low-res.webp

floorstory_p06_meandros_final-low-res.webp

458 ms

gill-thorpe-rigg-furrow-01-aster-runner.webp

gill-thorpe-rigg-furrow-01-aster-runner.webp

470 ms

RiggFurrow01_Aster.webp

RiggFurrow01_Aster.webp

479 ms

Webiste-Resizing_0003_Fennel-03-in-Slate-Product-Shot-High-Res1.webp

Webiste-Resizing_0003_Fennel-03-in-Slate-Product-Shot-High-Res1.webp

495 ms

RiggFurrow-03-Fennel-Runner-Website-Image.webp

RiggFurrow-03-Fennel-Runner-Website-Image.webp

505 ms

RiggFurrow03_Fennel.webp

RiggFurrow03_Fennel.webp

503 ms

spill-waves-amechi-mandi-tufted-rug-product-shot-website-resizing.webp

spill-waves-amechi-mandi-tufted-rug-product-shot-website-resizing.webp

517 ms

Spill-Waves-Amechi-Mandi-Tufted-Runner-Rug-Lifestyle-Low-Res.webp

Spill-Waves-Amechi-Mandi-Tufted-Runner-Rug-Lifestyle-Low-Res.webp

515 ms

curb-runner-olive-gill-thorpe-tufted-rug-product-shot-low-res-copy.webp

curb-runner-olive-gill-thorpe-tufted-rug-product-shot-low-res-copy.webp

527 ms

DinDin-Choose-Love-Mono-Pink-Runner-Flatweave-Rug-Low-Res11-copy.webp

DinDin-Choose-Love-Mono-Pink-Runner-Flatweave-Rug-Low-Res11-copy.webp

521 ms

DSC08595_2023-05-03-102711_jdmf.jpg

DSC08595_2023-05-03-102711_jdmf.jpg

537 ms

Floor-Story-Mar-20195350.jpg

Floor-Story-Mar-20195350.jpg

542 ms

kangan-headshot-for-web-cropped.png

kangan-headshot-for-web-cropped.png

559 ms

emily_forgot_portrait_CJohn_k-ramer_for_Room_on_the_Roof.jpg

emily_forgot_portrait_CJohn_k-ramer_for_Room_on_the_Roof.jpg

558 ms

amechi-mandi-headshot-low-res.jpg

amechi-mandi-headshot-low-res.jpg

542 ms

august-stir-your-senses-mailer.gif

august-stir-your-senses-mailer.gif

578 ms

Accessibility Review

floorstory.co.uk accessibility score

89

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

floorstory.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

floorstory.co.uk SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Floorstory.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Floorstory.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

floorstory.co.uk

Open Graph data is detected on the main page of FLOOR STORY. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: