Access fluidbranding.com. Promotional Products, Corporate Gifts & Branded Merch

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

51/100

10%

LCP (Largest Contentful Paint)

Value10.2 s

0/100

25%

SI (Speed Index)

Value7.5 s

27/100

10%

TBT (Total Blocking Time)

Value1,900 ms

8/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value13.6 s

11/100

10%

fluidbranding.com

146 ms

www.fluidbranding.com

714 ms

styles.css

39 ms

recommend.css

34 ms

787099.js

35 ms

Our browser made a total of 83 requests to load all elements on the main page. We found that 73% of them (61 requests) were addressed to the original Fluidbranding.com, 7% (6 requests) were made to Googletagmanager.com and 5% (4 requests) were made to Cookie-cdn.cookiepro.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Api.ecologi.com.

Content Size

2.9 MB

After Optimization

2.5 MB

In fact, the total size of Fluidbranding.com main page is 2.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.2 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 353.5 kB

Original 435.3 kB
After minification 435.0 kB
After compression 81.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 353.5 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 8.7 kB

Original 2.2 MB
After minification 2.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fluid Branding images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 2.3 kB

Original 174.1 kB
After minification 174.1 kB
After compression 171.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-98%

Potential reduce by 33.7 kB

Original 34.3 kB
After minification 589 B
After compression 577 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fluidbranding.com needs all CSS files to be minified and compressed as it can save up to 33.7 kB or 98% of the original size.

Requests Now

After Optimization

The browser has sent 81 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fluid Branding. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Issues

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

High

[aria-*] attributes do not have valid values

These are opportunities to improve the legibility of your content.

High

Background and foreground colors do not have a sufficient contrast ratio.

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

High

Links do not have a discernible name

These items highlight common accessibility best practices.

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Areas of Improvement

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

Search Engine Optimization Advices

Format your HTML in a way that enables crawlers to better understand your app’s content.

High

Links do not have descriptive text

To appear in search results, crawlers need access to your app.

High

Links are not crawlable

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

Language Detected

EN
Language Claimed

EN
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fluidbranding.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Fluidbranding.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

fluidbranding.com

Open Graph description is not detected on the main page of Fluid Branding. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

Report Summary

Performance

Accessibility

Best Practices

SEO

Promotional Products, Corporate Gifts & Branded Merch | Fluid Branding

Page Load Speed

First Response

Resources Loaded

Page Rendered

About Website

Key Findings

Performance Metrics

Measured Metrics

FCP (First Contentful Paint)

LCP (Largest Contentful Paint)

SI (Speed Index)

TBT (Total Blocking Time)

CLS (Cumulative Layout Shift)

TTI (Time to Interactive)

Network Requests Diagram

fluidbranding.com

www.fluidbranding.com

styles.css

recommend.css

787099.js

Page Optimization Overview & Recommendations

Content Size

After Optimization

HTML Optimization

Image Optimization

JavaScript Optimization

CSS Optimization

Requests Breakdown

Requests Now

After Optimization

Network Requests Diagram

fluidbranding.com

www.fluidbranding.com

styles.css

recommend.css

787099.js

core.webeo.js

logo.svg

popular-products_1.webp

bags_2.webp

drinkware.webp

clothing_2.webp

tech.webp

pens_1.webp

events.webp

fitness.webp

gb-store-symbol.svg

ie-store-symbol.svg

nl-store-symbol.svg

60915ad06336a6b7b6702d4b

polyfill.min.js

fluid-branding-ltd

alpine3.min.js

vedd3670a3b1c4e178fdfb0cc912d969e1713874337387

feefo-stars-1_1_.png

living-promotions-desktop.png

living-promotions-Mobile.png

ProductswithaPositiveImpact-Slider-Desktop.webp

ProductswithaPositiveImpact-Slider-Mobile.webp

Desktop_Home-Sweet-Home.png

Slider-Template-Mobile_Home-Sweet-Home.webp

brochure-2023_homepage-circle.png

CMS-Page-Block-Popular-Products-Mugs-and-Ceramics_2.webp

CMS-Page-Block-Popular-Products-Clothing-and-Apparel_2.webp

CMS-Page-Block-Popular-Products-Branded-Bags_2.webp

CMS-Page-Block-Popular-Products-Pens-and-Writing_2.webp

CMS-Page-Block-Popular-Products-Gadgets-and-Tech_2.webp

CMS-Page-Block-Popular-Products-Personalised-Products.jpg

CMS-Circle-Image-Global-Brands_1_.webp

Lasting_Merch_CMS_Page_Block_Template_2024.webp

ProductswithaPositiveImpact-CMS-Page-Block-Template_1_.png

positive-impact_callout_400.webp

go_for_gold_CMS_Page_Block_Template_2024.webp

CMS-Page-Block-Box.png