Tools & Wizards About Us
fluidbranding.ie screenshot

Report Summary

  • 30

    Performance

    Renders faster than
    50% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

fluidbranding.ie

Promotional Products, Corporate Gifts & Branded Merchandise from Fluid Branding Ireland

Page Load Speed

3.7 sec in total

First Response

115 ms

Resources Loaded

3.2 sec

Page Rendered

368 ms

fluidbranding.ie screenshot

About Website

Visit fluidbranding.ie now to see the best up-to-date Fluid Branding content for Ireland and also check out these interesting facts you probably never knew about fluidbranding.ie

Ireland's Leader In Promotional Products, Corporate Gifts & Branded Merchandise. We Supply International Brands Such As Google, Virgin & Sky. Shop Now.

Visit fluidbranding.ie

Key Findings

We analyzed Fluidbranding.ie page load time and found that the first response time was 115 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

fluidbranding.ie performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

60/100

10%

LCP (Largest Contentful Paint)

Value12.4 s

0/100

25%

SI (Speed Index)

Value9.3 s

12/100

10%

TBT (Total Blocking Time)

Value1,270 ms

19/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value11.8 s

17/100

10%

Network Requests Diagram

fluidbranding.ie

115 ms

www.fluidbranding.ie

730 ms

styles.css

42 ms

recommend.css

22 ms

787100.js

72 ms

Our browser made a total of 58 requests to load all elements on the main page. We found that 86% of them (50 requests) were addressed to the original Fluidbranding.ie, 3% (2 requests) were made to Googletagmanager.com and 2% (1 request) were made to Secure.24-information-acute.com. The less responsive or slowest element that took the longest time to load (2.1 sec) belongs to the original domain Fluidbranding.ie.

Page Optimization Overview & Recommendations

Page size can be reduced by 402.3 kB (11%)

Content Size

3.5 MB

After Optimization

3.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Fluidbranding.ie main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 3.0 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 336.1 kB

  • Original 411.7 kB
  • After minification 409.3 kB
  • After compression 75.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 336.1 kB or 82% of the original size.

Image Optimization

-1%

Potential reduce by 32.8 kB

  • Original 3.0 MB
  • After minification 3.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fluid Branding images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 66 B

  • Original 15.7 kB
  • After minification 15.7 kB
  • After compression 15.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-98%

Potential reduce by 33.3 kB

  • Original 33.9 kB
  • After minification 655 B
  • After compression 589 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fluidbranding.ie needs all CSS files to be minified and compressed as it can save up to 33.3 kB or 98% of the original size.

Requests Breakdown

Number of requests can be reduced by 7 (13%)

Requests Now

56

After Optimization

49

  • Images
  • JavaScript
  • CSS

The browser has sent 56 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fluid Branding. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

fluidbranding.ie

fluidbranding.ie

115 ms

www.fluidbranding.ie

www.fluidbranding.ie

730 ms

styles.css

styles.css

42 ms

recommend.css

recommend.css

22 ms

787100.js

787100.js

72 ms

core.webeo.js

core.webeo.js

541 ms

logo.svg

logo.svg

194 ms

popular-products_1.webp

popular-products_1.webp

196 ms

bags_2.webp

bags_2.webp

346 ms

drinkware.webp

drinkware.webp

210 ms

clothing_2.webp

clothing_2.webp

538 ms

tech.webp

tech.webp

538 ms

pens_1.webp

pens_1.webp

533 ms

events.webp

events.webp

538 ms

fitness.webp

fitness.webp

554 ms

ie-store-symbol.svg

ie-store-symbol.svg

357 ms

gb-store-symbol.svg

gb-store-symbol.svg

368 ms

nl-store-symbol.svg

nl-store-symbol.svg

382 ms

feefo-stars-1_1__4.png

feefo-stars-1_1__4.png

645 ms

feefo-stars-1_1__3.png

feefo-stars-1_1__3.png

545 ms

Back_to_class_slider_Desktop.jpg

Back_to_class_slider_Desktop.jpg

955 ms

Back_to_class_slider_Moblie_1.jpg

Back_to_class_slider_Moblie_1.jpg

956 ms

60915ad06336a6b7b6702d4b

60915ad06336a6b7b6702d4b

442 ms

fluid-branding-ltd

fluid-branding-ltd

109 ms

alpine3.min.js

alpine3.min.js

427 ms

current.js

current.js

115 ms

Conference_slider_Desktop.jpg

Conference_slider_Desktop.jpg

941 ms

Conference_slider_Moblie.jpg

Conference_slider_Moblie.jpg

933 ms

ProductswithaPositiveImpact-Slider-Desktop.webp

ProductswithaPositiveImpact-Slider-Desktop.webp

866 ms

ProductswithaPositiveImpact-Slider-Mobile.webp

ProductswithaPositiveImpact-Slider-Mobile.webp

528 ms

brochure-2023_homepage-circle.png

brochure-2023_homepage-circle.png

1030 ms

CMS-Page-Block-Popular-Products-Mugs-and-Ceramics.jpg

CMS-Page-Block-Popular-Products-Mugs-and-Ceramics.jpg

922 ms

CMS-Page-Block-Popular-Products-Clothing-and-Apparel.jpg

CMS-Page-Block-Popular-Products-Clothing-and-Apparel.jpg

1244 ms

CMS-Page-Block-Popular-Products-Branded-Bags.jpg

CMS-Page-Block-Popular-Products-Branded-Bags.jpg

978 ms

CMS-Page-Block-Popular-Products-Pens-and-Writing.jpg

CMS-Page-Block-Popular-Products-Pens-and-Writing.jpg

1022 ms

CMS-Page-Block-Popular-Products-Gadgets-and-Tech.jpg

CMS-Page-Block-Popular-Products-Gadgets-and-Tech.jpg

1270 ms

CMS-Page-Block-Personalised-Products.jpg

CMS-Page-Block-Personalised-Products.jpg

1298 ms

CMS-Circle-Image-Global-Brands.png

CMS-Circle-Image-Global-Brands.png

1246 ms

CMS_Block_Back_to_class.jpg

CMS_Block_Back_to_class.jpg

1534 ms

Festivals-block.jpg

Festivals-block.jpg

1455 ms

CMS_Page_Block_Sun_Sea_Sand_Brand_2024.png

CMS_Page_Block_Sun_Sea_Sand_Brand_2024.png

1908 ms

CMS_Block_Conference.jpg

CMS_Block_Conference.jpg

1749 ms

CMS-Page-Block-Box.png

CMS-Page-Block-Box.png

1766 ms

ProductswithaPositiveImpact-CMS-Page-Block-Template_1__1.png

ProductswithaPositiveImpact-CMS-Page-Block-Template_1__1.png

1796 ms

CMS-Circle-Image-Sustainable-Choice.png

CMS-Circle-Image-Sustainable-Choice.png

2112 ms

js

js

39 ms

gtm.js

gtm.js

89 ms

Global-Sourcing-Logistics.png

Global-Sourcing-Logistics.png

1576 ms

CMS-Page-Block-Merchandise-Solutions-Merchandise-Stores.jpg

CMS-Page-Block-Merchandise-Solutions-Merchandise-Stores.jpg

1837 ms

CMS-Page-Block-Merchandise-Solutions-Gifting-Solutions.jpg

CMS-Page-Block-Merchandise-Solutions-Gifting-Solutions.jpg

1948 ms

feefo-widget.js

feefo-widget.js

96 ms

CMS-Page-Block-Merchandise-Solutions-Expert-Advice.jpg

CMS-Page-Block-Merchandise-Solutions-Expert-Advice.jpg

1827 ms

CMS-Page-Block-Merchandise-Solutions-Latest-News.jpg

CMS-Page-Block-Merchandise-Solutions-Latest-News.jpg

1914 ms

CMS-Page-Block-Merchandise-Solutions-Free-Product-Brochures.jpg

CMS-Page-Block-Merchandise-Solutions-Free-Product-Brochures.jpg

1997 ms

BPMA_StepForward_Pledge_Logo_2024-25_White_1_.png

BPMA_StepForward_Pledge_Logo_2024-25_White_1_.png

1925 ms

BPMA_StepForward_Pledge_Logo_2024-25_White_1_.png

BPMA_StepForward_Pledge_Logo_2024-25_White_1_.png

1888 ms

footer-certifications-new_13.png

footer-certifications-new_13.png

1894 ms

footer-certifications-new_14.png

footer-certifications-new_14.png

1970 ms

Accessibility Review

fluidbranding.ie accessibility score

83

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not have valid values

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

fluidbranding.ie best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

fluidbranding.ie SEO score

82

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fluidbranding.ie can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Fluidbranding.ie main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

fluidbranding.ie

Open Graph description is not detected on the main page of Fluid Branding. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: