Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 99

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

fmpromotions.co.uk

FM Promotions | Promotional Items & Branded Merchandise

Page Load Speed

13.1 sec in total

First Response

4.3 sec

Resources Loaded

8.4 sec

Page Rendered

477 ms

fmpromotions.co.uk screenshot

About Website

Welcome to fmpromotions.co.uk homepage info - get ready to check FM Promotions best content right away, or after learning these important things about fmpromotions.co.uk

FM Promotions have specialised in the distribution of Branded Promotional Merchandise for over 20 years offering tailored solutions for your brand.

Visit fmpromotions.co.uk

Key Findings

We analyzed Fmpromotions.co.uk page load time and found that the first response time was 4.3 sec and then it took 8.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

fmpromotions.co.uk performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value9.8 s

0/100

10%

LCP (Largest Contentful Paint)

Value11.6 s

0/100

25%

SI (Speed Index)

Value36.1 s

0/100

10%

TBT (Total Blocking Time)

Value16,030 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.045

99/100

15%

TTI (Time to Interactive)

Value30.9 s

0/100

10%

Network Requests Diagram

fmpromotions.co.uk

4260 ms

themify-3056603150.min.css

65 ms

jquery.min.js

150 ms

fallback.min.js

342 ms

style-103.css

346 ms

Our browser made a total of 21 requests to load all elements on the main page. We found that 86% of them (18 requests) were addressed to the original Fmpromotions.co.uk, 5% (1 request) were made to Google.com and 5% (1 request) were made to Gstatic.com. The less responsive or slowest element that took the longest time to load (4.3 sec) belongs to the original domain Fmpromotions.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 142.1 kB (43%)

Content Size

332.1 kB

After Optimization

190.1 kB

In fact, the total size of Fmpromotions.co.uk main page is 332.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. HTML takes 166.0 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 139.9 kB

  • Original 166.0 kB
  • After minification 149.6 kB
  • After compression 26.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 139.9 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 79.4 kB
  • After minification 79.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. FM Promotions images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 135 B

  • Original 48.1 kB
  • After minification 48.1 kB
  • After compression 48.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-5%

Potential reduce by 2.0 kB

  • Original 38.6 kB
  • After minification 38.6 kB
  • After compression 36.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fmpromotions.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 16 (84%)

Requests Now

19

After Optimization

3

The browser has sent 19 CSS, Javascripts, AJAX and image requests in order to completely render the main page of FM Promotions. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

fmpromotions.co.uk accessibility score

99

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

fmpromotions.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

fmpromotions.co.uk SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fmpromotions.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Fmpromotions.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of FM Promotions. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: