Report Summary

  • 37

    Performance

    Renders faster than
    56% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

fmpromotions.co.uk

FM Promotions | Promotional Items & Branded Merchandise

Page Load Speed

9.7 sec in total

First Response

3.3 sec

Resources Loaded

5.9 sec

Page Rendered

488 ms

fmpromotions.co.uk screenshot

About Website

Welcome to fmpromotions.co.uk homepage info - get ready to check FM Promotions best content right away, or after learning these important things about fmpromotions.co.uk

FM Promotions have specialised in the distribution of Branded Promotional Merchandise for over 20 years offering tailored solutions for your brand.

Visit fmpromotions.co.uk

Key Findings

We analyzed Fmpromotions.co.uk page load time and found that the first response time was 3.3 sec and then it took 6.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

fmpromotions.co.uk performance score

37

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

49/100

10%

LCP (Largest Contentful Paint)

Value5.6 s

17/100

25%

SI (Speed Index)

Value8.5 s

18/100

10%

TBT (Total Blocking Time)

Value970 ms

28/100

30%

CLS (Cumulative Layout Shift)

Value0.038

100/100

15%

TTI (Time to Interactive)

Value9.4 s

30/100

10%

Network Requests Diagram

fmpromotions.co.uk

3312 ms

jquery.min.js

426 ms

js

66 ms

themify-332631966.min.css

410 ms

javascript;base64,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

2 ms

Our browser made a total of 20 requests to load all elements on the main page. We found that 80% of them (16 requests) were addressed to the original Fmpromotions.co.uk, 5% (1 request) were made to Googletagmanager.com and 5% (1 request) were made to . The less responsive or slowest element that took the longest time to load (3.3 sec) belongs to the original domain Fmpromotions.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 509.4 kB (53%)

Content Size

970.2 kB

After Optimization

460.8 kB

In fact, the total size of Fmpromotions.co.uk main page is 970.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Javascripts take 666.5 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 140.2 kB

  • Original 167.2 kB
  • After minification 149.4 kB
  • After compression 27.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 17.8 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 140.2 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 79.4 kB
  • After minification 79.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. FM Promotions images are well optimized though.

JavaScript Optimization

-53%

Potential reduce by 352.3 kB

  • Original 666.5 kB
  • After minification 666.5 kB
  • After compression 314.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 352.3 kB or 53% of the original size.

CSS Optimization

-29%

Potential reduce by 16.8 kB

  • Original 57.0 kB
  • After minification 57.0 kB
  • After compression 40.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fmpromotions.co.uk needs all CSS files to be minified and compressed as it can save up to 16.8 kB or 29% of the original size.

Requests Breakdown

Number of requests can be reduced by 15 (83%)

Requests Now

18

After Optimization

3

The browser has sent 18 CSS, Javascripts, AJAX and image requests in order to completely render the main page of FM Promotions. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

fmpromotions.co.uk accessibility score

100

Accessibility Issues

Best Practices

fmpromotions.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

fmpromotions.co.uk SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fmpromotions.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Fmpromotions.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of FM Promotions. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: