We're a global dairy nutrition company owned by 10,000 farmers and their families, united by a fundamental belief in the power of dairy to make a difference.

Page load speed analysis

  • 40/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    459 ms

  • Resources loaded

    93.2 sec

  • Page rendered

    27.1 sec

  • Total page load time

    120.7 sec

Visit now to see the best up-to-date Fonterra content for New Zealand and also check out these interesting facts you probably never knew about

We analyzed page load time and found that the first response time was 459 ms and then it took 120.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there were 28 request timeouts, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Page optimization

  • HTML 149.5 kB
    Images 7.9 MB
    Javascripts 2.4 MB
    CSS 1.2 MB

    In fact, the total size of main page is 11.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 7.9 MB which makes up the majority of the site volume.

    • Original 149.5 kB
    • After minification 117.9 kB
    • After compression 16.9 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 31.6 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 132.7 kB or 89% of the original size.

    • Original 7.9 MB
    • After optimization 7.4 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fonterra images are well optimized though.

    • Original 2.4 MB
    • After minification 2.4 MB
    • After compression 814.7 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.6 MB or 67% of the original size.

    • Original 1.2 MB
    • After minification 1.1 MB
    • After compression 253.5 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 973.8 kB or 79% of the original size.

Network requests diagram

  • en.html
  • main.min.css
  • jquery.min.js
  • utils.min.js
  • granite.min.js
  • jquery.min.js
  • main.min.js
  • satelliteLib-a46cebad634ec25fbafe614ebad51346e97ad795.js
  • css
  • css
  • font-awesome.min.css
  • loader.min.css
  • authorlibs.min.css
  • js
  • csrf.min.js
  • loader.min.js
  • token.json
  • ga.js
  • 0.gif
  • close.png
  • search1.png
  • C2_Close_up_of_cow_nuzzling_farmer.jpg
  • C2_Aerial_view_of_landscape.png
  • water_Tile_DC.png
  • GDU_AUG17_Website_tile_(380x380).jpg
  • 1481510456984.jpg
  • Trusted%20Goodness%20Promo.jpg
  • 1502770471029.png
  • 1502852707897.jpg
  • 1502742318260.jpg
  • 1502403778021.jpg
  • Banner-Anchor.jpg
  • product-anchor.png
  • Banner-Anlene.jpg
  • Product-Anlene.png
  • Banner-Anmum.jpg
  • product-anmum.png
  • Banner-Anchor-fp.jpg
  • product-anchor-fp.png
  • Banner-NZMP.jpg
  • PlaceholderNZMP.png
  • Banner-Farm-Source.jpg
  • farmsource-product-icon.png
  • img-brand-1.png
  • img-brand-2.png
  • img-brand-5.png
  • img-brand-3.png
  • img-brand-4.png
  • NewFarmSourceTabLogo.png
  • 1478065598633.png
  • 1478065620935.png
  • 1478065583736.png
  • satellite-594c801d64746d0a580148a1.html
  • fbevents.js
  • s-code-contents-693259105e26612e21a2b1f5e57f499c0ea8d302.js
  • headerWider.jpg
  • fromhere-large-breakpoint.png
  • fromhere-mobile-breakpoint.png
  • ebOneTag.js
  • Uc4viXlMMsk3-slnOukfHD8E0i7KZn-EPnyo3HZu7kw.woff
  • dZywGH4pMxP6OVyrppOJx3hCUOGz7vYGh680lGh-uXM.woff
  • KievitPro-Regular.woff
  • fontawesome-webfont.woff
  • glyphicons-halflings-regular.woff
  • KievitPro-Black.woff
  • yql
  • yql
  • yql
  • yql
  • yql
  • __utm.gif
  • 1061216833916814
  • common.js
  • util.js
  • stats.js
  • collect
  • Serving
  • AuthenticationService.Authenticate
  • s93656536980997
  • ga-audiences
  • widget.min.js
  • activity
  • v2
  • mixpanel-2.2.min.js
  • init-social-hub.json
  • sdk.js
  • sr-socialhub.widget.default.css
  • sr-socialhub.widget.default.css
  • fonterra-400x400x
  • 44.jpg
  • fonterra-400x400x
  • 44.jpg
  • photo.jpg
  • fonterra-400x400x
  • 44.jpg
  • fonterra-400x400x
  • fonterra-400x400x
  • 44.jpg
  • fonterra-400x400x
  • fonterra-400x400x
  • fonterra-400x400x
  • 49.jpg
  • fonterra-400x400x
  • fonterra-400x400x
  • fonterra-400x400x
  • 44.jpg
  • fonterra-400x400x
  • fonterra-400x400x
  • fonterra-400x400x
  • fonterra-400x400x
  • fonterra-400x400x
  • 49.jpg
  • fonterra-400x400x
  • 44.jpg
  • fonterra-style-v3.css
  • 0sTQzbapM8j.js
  • 1454386956.woff
  • fonterra-style-v3.css
  • video-play-btn.png
  • KievitWebPro-Light.woff
  • 1454386956.ttf
  • sr-icon.woff

Our browser made a total of 128 requests to load all elements on the main page. We found that 45% of them (58 requests) were addressed to the original, 4% (5 requests) were made to and 4% (5 requests) were made to The less responsive or slowest element that took the longest time to load (21.6 sec) relates to the external source

Additional info on


The browser has sent 81 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fonterra. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result


As for redirects, our browser was forwarded to before it reached this domain.

IP address

This IP address is dedicated to This is the best domain hosting practice .

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 300
NS 86400
NS 86400
NS 86400
NS 86400

Language and encoding

Normal result


EN en language flag


N/A  language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has a valid and up-to-date SSL certificate that expires on April 11, 2020.

Good result

Visitor World Map

Country of origin for 35.2% of all visits is New Zealand. It lies approximately 1340 miles away from the server location (Australia) and such a distance cannot critically affect website speed, but moving the server closer to their user base in New Zealand can speed up page load time anyway.

Normal result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Fonterra. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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