Tools & Wizards About Us
ford.at screenshot

Report Summary

  • 14

    Performance

    Renders faster than
    26% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

ford.at

Die offizielle Homepage von Ford Österreich | Ford AT

Page Load Speed

10.5 sec in total

First Response

77 ms

Resources Loaded

10.2 sec

Page Rendered

181 ms

ford.at screenshot

About Website

Click here to check amazing Ford content for Austria. Otherwise, check out these important facts you probably never knew about ford.at

Offizielle Ford Homepage – entdecken Sie die neuesten Ford PKWs & Nutzfahrzeuge, konfigurieren Sie Ihr Ford Wunschfahrzeug und buchen Sie Probefahrten. Außerdem finden Sie hier Informationen zu Servic...

Visit ford.at

Key Findings

We analyzed Ford.at page load time and found that the first response time was 77 ms and then it took 10.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

ford.at performance score

14

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.5 s

2/100

10%

LCP (Largest Contentful Paint)

Value15.5 s

0/100

25%

SI (Speed Index)

Value9.4 s

12/100

10%

TBT (Total Blocking Time)

Value3,240 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.143

78/100

15%

TTI (Time to Interactive)

Value22.0 s

1/100

10%

Network Requests Diagram

ford.at

77 ms

www.ford.at

5845 ms

ContentServer

281 ms

ContentServer

744 ms

satelliteLib-f7020acdb8214350be71aa392b7eea7c9529ef46.js

116 ms

Our browser made a total of 101 requests to load all elements on the main page. We found that 56% of them (57 requests) were addressed to the original Ford.at, 24% (24 requests) were made to Gforce.ford.com and 4% (4 requests) were made to Scripts.sophus3.com. The less responsive or slowest element that took the longest time to load (5.8 sec) belongs to the original domain Ford.at.

Page Optimization Overview & Recommendations

Page size can be reduced by 990.6 kB (32%)

Content Size

3.1 MB

After Optimization

2.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ford.at main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 81.5 kB

  • Original 98.2 kB
  • After minification 94.6 kB
  • After compression 16.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 81.5 kB or 83% of the original size.

Image Optimization

-2%

Potential reduce by 34.9 kB

  • Original 1.9 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ford images are well optimized though.

JavaScript Optimization

-73%

Potential reduce by 681.4 kB

  • Original 938.5 kB
  • After minification 921.9 kB
  • After compression 257.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 681.4 kB or 73% of the original size.

CSS Optimization

-85%

Potential reduce by 192.8 kB

  • Original 228.1 kB
  • After minification 170.1 kB
  • After compression 35.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ford.at needs all CSS files to be minified and compressed as it can save up to 192.8 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 29 (30%)

Requests Now

98

After Optimization

69

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 98 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ford. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

ford.at

ford.at

77 ms

www.ford.at

www.ford.at

5845 ms

ContentServer

ContentServer

281 ms

ContentServer

ContentServer

744 ms

satelliteLib-f7020acdb8214350be71aa392b7eea7c9529ef46.js

satelliteLib-f7020acdb8214350be71aa392b7eea7c9529ef46.js

116 ms

ContentServer

ContentServer

129 ms

ContentServer

ContentServer

102 ms

ContentServer

ContentServer

796 ms

ContentServer

ContentServer

914 ms

ContentServer

ContentServer

206 ms

ContentServer

ContentServer

285 ms

ContentServer

ContentServer

461 ms

ContentServer

ContentServer

1181 ms

ContentServer

ContentServer

735 ms

ContentServer

ContentServer

612 ms

id

id

10 ms

mbox-contents-62ca329cc254c4d1c103bf4159f8fc4825663f42.js

mbox-contents-62ca329cc254c4d1c103bf4159f8fc4825663f42.js

58 ms

id

id

11 ms

target.js

target.js

78 ms

ajax

ajax

433 ms

ContentServer

ContentServer

652 ms

resize340xaut00gyypbd3dd2(a)(a)cda_1_0.png

resize340xaut00gyypbd3dd2(a)(a)cda_1_0.png

388 ms

BlobServer

BlobServer

818 ms

BlobServer

BlobServer

243 ms

BlobServer

BlobServer

693 ms

BlobServer

BlobServer

283 ms

BlobServer

BlobServer

239 ms

BlobServer

BlobServer

678 ms

BlobServer

BlobServer

337 ms

BlobServer

BlobServer

760 ms

BlobServer

BlobServer

899 ms

BlobServer

BlobServer

1486 ms

BlobServer

BlobServer

941 ms

BlobServer

BlobServer

887 ms

BlobServer

BlobServer

2056 ms

BlobServer

BlobServer

1269 ms

BlobServer

BlobServer

984 ms

BlobServer

BlobServer

1011 ms

resize340xaut00cyydr838w1(a)(a)9nj_1_0.png

resize340xaut00cyydr838w1(a)(a)9nj_1_0.png

402 ms

resize340xaut00cyydr838w7(a)(a)9nh_1_0.png

resize340xaut00cyydr838w7(a)(a)9nh_1_0.png

383 ms

resize340xaut004yybj55j6b(a)(a)jie_1_0.png

resize340xaut004yybj55j6b(a)(a)jie_1_0.png

409 ms

resize340xaut008yyctbbdwe(a)(a)vb5_1_0.png

resize340xaut008yyctbbdwe(a)(a)vb5_1_0.png

441 ms

resize340xaut00lyyc1j51td(a)(a)cor_1_0.png

resize340xaut00lyyc1j51td(a)(a)cor_1_0.png

440 ms

resize340xaut00lyyc1j51ts(a)(a)co5_1_0.png

resize340xaut00lyyc1j51ts(a)(a)co5_1_0.png

456 ms

resize340xaut00lyyc1j51tt(a)(a)co5_1_0.png

resize340xaut00lyyc1j51tt(a)(a)co5_1_0.png

436 ms

resize340xaut00pyychtvipb(a)(a)m8r_1_0.png

resize340xaut00pyychtvipb(a)(a)m8r_1_0.png

476 ms

resize340xaut00oyyb7sa7ti(a)(a)7xr_1_0.png

resize340xaut00oyyb7sa7ti(a)(a)7xr_1_0.png

500 ms

resize340xaut00ryycr05r3b(a)(a)rjg_1_0.png

resize340xaut00ryycr05r3b(a)(a)rjg_1_0.png

514 ms

resize340xaut00ryycr04r3t(a)(a)rjw_1_0.png

resize340xaut00ryycr04r3t(a)(a)rjw_1_0.png

506 ms

resize340xaut00ayyz9ba9ch(a)(a)9ir_1_0.png

resize340xaut00ayyz9ba9ch(a)(a)9ir_1_0.png

521 ms

resize340xaut002yyzfoaufh(a)(a)mfr_1_0.png

resize340xaut002yyzfoaufh(a)(a)mfr_1_0.png

533 ms

resize340xaut00eyycya5ybh(a)(a)yfc_1_0.png

resize340xaut00eyycya5ybh(a)(a)yfc_1_0.png

538 ms

resize340xaut00syybbtmdsb(a)(a)c4f_1_0.png

resize340xaut00syybbtmdsb(a)(a)c4f_1_0.png

584 ms

resize340xaut00vyyvq6mq8e(a)(a)dax_1_0.png

resize340xaut00vyyvq6mq8e(a)(a)dax_1_0.png

567 ms

resize340xaut005yya7rt8ux(a)(a)d5r_1_0.png

resize340xaut005yya7rt8ux(a)(a)d5r_1_0.png

568 ms

resize400xautsu_vaca_vacd251(len)(hei)(pay)(eng)(tra)(axl)(rwh)pn3jv_1_0.png

resize400xautsu_vaca_vacd251(len)(hei)(pay)(eng)(tra)(axl)(rwh)pn3jv_1_0.png

595 ms

resize400xautsu_crca_crcd202(len)cd101(pay)(eng)(tra)(axl)(rwh)pn3jv_1_0.png

resize400xautsu_crca_crcd202(len)cd101(pay)(eng)(tra)(axl)(rwh)pn3jv_1_0.png

589 ms

resize400xautsu_ttca_vtcd201cd422(hei)(pay)(eng)(tra)(axl)(rwh)pn3jv_1_0.png

resize400xautsu_ttca_vtcd201cd422(hei)(pay)(eng)(tra)(axl)(rwh)pn3jv_1_0.png

599 ms

resize400xautsu_ctca_tpcd209cd401cd101(pay)(eng)(tra)(axl)(rwh)pn3jv_1_0.png

resize400xautsu_ctca_tpcd209cd401cd101(pay)(eng)(tra)(axl)(rwh)pn3jv_1_0.png

626 ms

resize400xautsu_tvca_chcd202cd422(hei)(pay)(eng)(tra)(axl)(rwh)pn3jv_1_0.png

resize400xautsu_tvca_chcd202cd422(hei)(pay)(eng)(tra)(axl)(rwh)pn3jv_1_0.png

639 ms

resize400xautsu_ngca_bzcd220(len)(hei)(pay)(eng)(tra)(axl)(rwh)pn3gz_1_0.png

resize400xautsu_ngca_bzcd220(len)(hei)(pay)(eng)(tra)(axl)(rwh)pn3gz_1_0.png

660 ms

gtm.js

gtm.js

232 ms

BlobServer

BlobServer

1032 ms

BlobServer

BlobServer

1515 ms

BlobServer

BlobServer

1100 ms

ContentServer

ContentServer

1553 ms

ContentServer

ContentServer

1197 ms

ContentServer

ContentServer

1304 ms

ContentServer

ContentServer

1343 ms

ContentServer

ContentServer

1491 ms

FordAntenna-CondBold.woff

FordAntenna-CondBold.woff

1468 ms

FordAntenna-Regular.woff

FordAntenna-Regular.woff

1561 ms

BlobServer

BlobServer

1576 ms

BlobServer

BlobServer

1576 ms

BlobServer

BlobServer

1590 ms

logging.js

logging.js

1514 ms

doormat_seperator_right.png

doormat_seperator_right.png

1466 ms

ContentServer

ContentServer

1486 ms

ContentServer

ContentServer

2218 ms

ContentServer

ContentServer

1609 ms

FordAntenna-Bold.woff

FordAntenna-Bold.woff

1798 ms

FordAntenna-Cond.woff

FordAntenna-Cond.woff

1757 ms

conversion_async.js

conversion_async.js

26 ms

activityi;src=4270844;type=ENGInE;cat=EUENG0;U1=EU_ENGInE_homepage;U2=http%3A%2F%2Fwww.ford.at%2F;U3=ford-ford-at;U4=ger;U5=;U6=ford-brand;U7=Mozilla%2F5.0%20(Windows%3B%20U%3B%20Windows%20NT%205.1%3B%20en-US)%20AppleWebKit%2F534.10%20(KHTML%2C%20like%20Gecko)%20Chrome%2F8.0.552.215%20Safari%2F534.10;U12=1204912843345;U14=not%20login;U18=undefined;U19=home;ord=2316178982356;~oref=http%3A%2F%2Fwww.ford.at%2F

activityi;src=4270844;type=ENGInE;cat=EUENG0;U1=EU_ENGInE_homepage;U2=http%3A%2F%2Fwww.ford.at%2F;U3=ford-ford-at;U4=ger;U5=;U6=ford-brand;U7=Mozilla%2F5.0%20(Windows%3B%20U%3B%20Windows%20NT%205.1%3B%20en-US)%20AppleWebKit%2F534.10%20(KHTML%2C%20like%20Gecko)%20Chrome%2F8.0.552.215%20Safari%2F534.10;U12=1204912843345;U14=not%20login;U18=undefined;U19=home;ord=2316178982356;~oref=http%3A%2F%2Fwww.ford.at%2F

46 ms

activityi;src=4270844;type=ENGInE;cat=hompa0;U1=EU_ENGInE_homepage;U2=http%3A%2F%2Fwww.ford.at%2F;U3=ford-ford-at;U4=ger;U5=;U6=ford-brand;U7=Mozilla%2F5.0%20(Windows%3B%20U%3B%20Windows%20NT%205.1%3B%20en-US)%20AppleWebKit%2F534.10%20(KHTML%2C%20like%20Gecko)%20Chrome%2F8.0.552.215%20Safari%2F534.10;U12=1204912843345;U14=not%20login;U18=undefined;U19=home;ord=1;num=6371422620933;~oref=http%3A%2F%2Fwww.ford.at%2F

activityi;src=4270844;type=ENGInE;cat=hompa0;U1=EU_ENGInE_homepage;U2=http%3A%2F%2Fwww.ford.at%2F;U3=ford-ford-at;U4=ger;U5=;U6=ford-brand;U7=Mozilla%2F5.0%20(Windows%3B%20U%3B%20Windows%20NT%205.1%3B%20en-US)%20AppleWebKit%2F534.10%20(KHTML%2C%20like%20Gecko)%20Chrome%2F8.0.552.215%20Safari%2F534.10;U12=1204912843345;U14=not%20login;U18=undefined;U19=home;ord=1;num=6371422620933;~oref=http%3A%2F%2Fwww.ford.at%2F

47 ms

46 ms

39 ms

logging.js

logging.js

8 ms

BlobServer

BlobServer

261 ms

BlobServer

BlobServer

123 ms

carousel_arrows.png

carousel_arrows.png

132 ms

indicator_bg_right_curve.png

indicator_bg_right_curve.png

140 ms

indicator_bg.png

indicator_bg.png

149 ms

indicator_dot.png

indicator_dot.png

105 ms

s51606065554078

s51606065554078

10 ms

logging.js

logging.js

7 ms

s3q_script.js

s3q_script.js

190 ms

i

i

187 ms

popin.css

popin.css

7 ms

image.php

image.php

200 ms

server.php

server.php

260 ms

Accessibility Review

ford.at accessibility score

91

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

ford.at best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

ford.at SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ford.at can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it does not match the claimed English language. Our system also found out that Ford.at main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ford.at

Open Graph description is not detected on the main page of Ford. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: