Tools & Wizards About Us
ford.mx screenshot

Report Summary

  • 1

    Performance

    Renders faster than
    19% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 78

    SEO

    Google-friendlier than
    39% of websites

ford.mx

Ford México | Nuevos Autos, SUVs, Pickups y Camiones

Page Load Speed

2.4 sec in total

First Response

229 ms

Resources Loaded

1.8 sec

Page Rendered

372 ms

ford.mx screenshot

About Website

Welcome to ford.mx homepage info - get ready to check Ford best content for Mexico right away, or after learning these important things about ford.mx

Conoce la Nueva Gama de Vehículos Ford: SUVs, Camiones de Trabajo, Autos Deportivos y Pickups. Con Motor de Tecnología Eléctrica, Híbrida o Gasolina

Visit ford.mx

Key Findings

We analyzed Ford.mx page load time and found that the first response time was 229 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

ford.mx performance score

1

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.9 s

10/100

10%

LCP (Largest Contentful Paint)

Value30.2 s

0/100

25%

SI (Speed Index)

Value31.0 s

0/100

10%

TBT (Total Blocking Time)

Value10,930 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value1.043

2/100

15%

TTI (Time to Interactive)

Value35.2 s

0/100

10%

Network Requests Diagram

www.ford.mx

229 ms

guxfoap-gux-fonts.min.css

45 ms

guxfoap-core.min.css

50 ms

guxfoap-common.min.css

55 ms

guxfoap-common.min.css

62 ms

Our browser made a total of 49 requests to load all elements on the main page. We found that 65% of them (32 requests) were addressed to the original Ford.mx, 8% (4 requests) were made to Dpm.demdex.net and 6% (3 requests) were made to Assets.adobedtm.com. The less responsive or slowest element that took the longest time to load (718 ms) belongs to the original domain Ford.mx.

Page Optimization Overview & Recommendations

Page size can be reduced by 616.5 kB (79%)

Content Size

785.3 kB

After Optimization

168.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ford.mx main page is 785.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Javascripts take 596.7 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 148.1 kB

  • Original 168.6 kB
  • After minification 139.8 kB
  • After compression 20.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 28.8 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 148.1 kB or 88% of the original size.

Image Optimization

-7%

Potential reduce by 353 B

  • Original 4.9 kB
  • After minification 4.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ford images are well optimized though.

JavaScript Optimization

-76%

Potential reduce by 456.1 kB

  • Original 596.7 kB
  • After minification 596.6 kB
  • After compression 140.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 456.1 kB or 76% of the original size.

CSS Optimization

-79%

Potential reduce by 11.9 kB

  • Original 15.0 kB
  • After minification 15.0 kB
  • After compression 3.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ford.mx needs all CSS files to be minified and compressed as it can save up to 11.9 kB or 79% of the original size.

Requests Breakdown

Number of requests can be reduced by 22 (65%)

Requests Now

34

After Optimization

12

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 34 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ford. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.ford.mx

www.ford.mx

229 ms

guxfoap-gux-fonts.min.css

guxfoap-gux-fonts.min.css

45 ms

guxfoap-core.min.css

guxfoap-core.min.css

50 ms

guxfoap-common.min.css

guxfoap-common.min.css

55 ms

guxfoap-common.min.css

guxfoap-common.min.css

62 ms

guxfoap.min.css

guxfoap.min.css

154 ms

guxfoap-init.min.js

guxfoap-init.min.js

245 ms

marketlanguage_mx.css

marketlanguage_mx.css

153 ms

launch-34e25d64a0a9.min.js

launch-34e25d64a0a9.min.js

25 ms

guxfoap-kernel.min.js

guxfoap-kernel.min.js

360 ms

guxfoap-unsupported-browsers.min.css

guxfoap-unsupported-browsers.min.css

361 ms

guxfoap-unsupported-browsers.min.js

guxfoap-unsupported-browsers.min.js

461 ms

MEX

MEX

604 ms

BrightcoveExperiences.js

BrightcoveExperiences.js

47 ms

guxfoap-layer.min.js

guxfoap-layer.min.js

356 ms

guxfoap-core.min.js

guxfoap-core.min.js

358 ms

guxfoap.min.js

guxfoap.min.js

454 ms

guxfoap-dealerlocator.min.js

guxfoap-dealerlocator.min.js

358 ms

guxfoap-build-and-price-v2.min.css

guxfoap-build-and-price-v2.min.css

454 ms

marketlanguage_mx.js

marketlanguage_mx.js

450 ms

bundle.js

bundle.js

355 ms

id

id

258 ms

EXb2181b04f7ad4911bfcbc6ca77f2b0be-libraryCode_source.min.js

EXb2181b04f7ad4911bfcbc6ca77f2b0be-libraryCode_source.min.js

182 ms

AppMeasurement_Module_AudienceManagement.min.js

AppMeasurement_Module_AudienceManagement.min.js

182 ms

BFEB6-2T638-C2UN5-D834G-4TT3F

BFEB6-2T638-C2UN5-D834G-4TT3F

313 ms

fmx-logo-header.png

fmx-logo-header.png

301 ms

comment-card-medallia.png

comment-card-medallia.png

414 ms

load.gif

load.gif

317 ms

Ford-Antenna-Regular.woff

Ford-Antenna-Regular.woff

375 ms

Ford-Antenna-Light.woff

Ford-Antenna-Light.woff

264 ms

Ford-Antenna-Extra-Light.woff

Ford-Antenna-Extra-Light.woff

375 ms

Ford-Antenna-Bold.woff

Ford-Antenna-Bold.woff

223 ms

icomoon.woff

icomoon.woff

265 ms

icomoon.ttf

icomoon.ttf

267 ms

dest5.html

dest5.html

63 ms

Ford-Antenna-Light-Italic.woff

Ford-Antenna-Light-Italic.woff

356 ms

Ford-Antenna-Extra-Light-Italic.woff

Ford-Antenna-Extra-Light-Italic.woff

718 ms

Ford-Antenna-Regular-Italic.woff

Ford-Antenna-Regular-Italic.woff

355 ms

Ford-Antenna-Bold-Italic.woff

Ford-Antenna-Bold-Italic.woff

356 ms

layer.css

layer.css

354 ms

pixel

pixel

82 ms

config.json

config.json

75 ms

json

json

109 ms

pixel

pixel

47 ms

ibs:dpid=771&dpuuid=CAESEDO9zZsBymTJ3EelCK15hyc&google_cver=1

ibs:dpid=771&dpuuid=CAESEDO9zZsBymTJ3EelCK15hyc&google_cver=1

110 ms

generic

generic

115 ms

generic

generic

47 ms

ibs:dpid=903&dpuuid=5fb2d5e3-ca24-4520-a9d2-137fcf2691e7

ibs:dpid=903&dpuuid=5fb2d5e3-ca24-4520-a9d2-137fcf2691e7

313 ms

ibs:dpid=1957&dpuuid=1B7F36809F1D61A210A722219E8460E0

ibs:dpid=1957&dpuuid=1B7F36809F1D61A210A722219E8460E0

137 ms

Accessibility Review

ford.mx accessibility score

82

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

ford.mx best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

ford.mx SEO score

78

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    ES

  • Language Claimed

    ES

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ford.mx can be misinterpreted by Google and other search engines. Our service has detected that Spanish is used on the page, and it matches the claimed language. Our system also found out that Ford.mx main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ford.mx

Open Graph data is detected on the main page of Ford. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: