Tools & Wizards About Us
fordpass.com screenshot

Report Summary

  • 39

    Performance

    Renders faster than
    58% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

fordpass.com

FordPass® | Mobility App With Connected Services | Ford Owner Support | Ford.com

Page Load Speed

15.9 sec in total

First Response

143 ms

Resources Loaded

3.3 sec

Page Rendered

12.5 sec

fordpass.com screenshot

About Website

Visit fordpass.com now to see the best up-to-date Ford Pass content for United States and also check out these interesting facts you probably never knew about fordpass.com

FordPass® enables access to complimentary remote features, like start/stop, lock/unlock, schedule a start, locate vehicle and vehicle status check on the FordPass App when your vehicle is equipped wit...

Visit fordpass.com

Key Findings

We analyzed Fordpass.com page load time and found that the first response time was 143 ms and then it took 15.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

fordpass.com performance score

39

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value9.3 s

0/100

10%

LCP (Largest Contentful Paint)

Value25.6 s

0/100

25%

SI (Speed Index)

Value12.6 s

3/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.271

45/100

15%

TTI (Time to Interactive)

Value11.3 s

19/100

10%

Network Requests Diagram

fordpass.com

143 ms

158 ms

bootstrap.min.css

250 ms

base.min.css

101 ms

footer.min.css

252 ms

Our browser made a total of 75 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Fordpass.com, 63% (47 requests) were made to Ford.com and 21% (16 requests) were made to Globalowneraem.ford.com. The less responsive or slowest element that took the longest time to load (2 sec) relates to the external source Globalowneraem.ford.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.7 MB (35%)

Content Size

4.8 MB

After Optimization

3.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Fordpass.com main page is 4.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 2.6 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 617.9 kB

  • Original 723.4 kB
  • After minification 627.1 kB
  • After compression 105.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 96.3 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 617.9 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 4.0 kB

  • Original 2.6 MB
  • After minification 2.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ford Pass images are well optimized though.

JavaScript Optimization

-65%

Potential reduce by 631.7 kB

  • Original 968.0 kB
  • After minification 965.4 kB
  • After compression 336.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 631.7 kB or 65% of the original size.

CSS Optimization

-80%

Potential reduce by 442.1 kB

  • Original 553.2 kB
  • After minification 550.6 kB
  • After compression 111.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fordpass.com needs all CSS files to be minified and compressed as it can save up to 442.1 kB or 80% of the original size.

Requests Breakdown

Number of requests can be reduced by 26 (46%)

Requests Now

57

After Optimization

31

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 57 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ford Pass. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

fordpass.com

fordpass.com

143 ms

158 ms

bootstrap.min.css

bootstrap.min.css

250 ms

base.min.css

base.min.css

101 ms

footer.min.css

footer.min.css

252 ms

header.min.css

header.min.css

255 ms

main.4a35e793.css

main.4a35e793.css

164 ms

7289.c6e45270.chunk.css

7289.c6e45270.chunk.css

99 ms

3794.b03d1430.chunk.css

3794.b03d1430.chunk.css

252 ms

5326.b2a6b5f8.chunk.css

5326.b2a6b5f8.chunk.css

145 ms

6801.c87acb30.chunk.css

6801.c87acb30.chunk.css

253 ms

6090.d37d44fe.chunk.css

6090.d37d44fe.chunk.css

259 ms

8335.e1679c91.chunk.css

8335.e1679c91.chunk.css

317 ms

4298.9586140a.chunk.css

4298.9586140a.chunk.css

285 ms

views-category-view-category-view-handler.5ac3bc62.chunk.css

views-category-view-category-view-handler.5ac3bc62.chunk.css

255 ms

main.03142feb.js

main.03142feb.js

423 ms

6090.9d03b385.chunk.js

6090.9d03b385.chunk.js

257 ms

views-category-view-category-view-handler.7b563fea.chunk.js

views-category-view-category-view-handler.7b563fea.chunk.js

329 ms

bundle.js

bundle.js

247 ms

js

js

83 ms

78f01d09

78f01d09

273 ms

CRw

CRw

217 ms

jquery-1.12.4.min.js

jquery-1.12.4.min.js

24 ms

bootstrap.min.js

bootstrap.min.js

306 ms

app.min.js

app.min.js

358 ms

base.min.js

base.min.js

353 ms

footer.min.js

footer.min.js

279 ms

header.min.js

header.min.js

379 ms

base.min.js

base.min.js

884 ms

base.min.css

base.min.css

470 ms

bootstrap.min.css

bootstrap.min.css

214 ms

footer.min.css

footer.min.css

239 ms

header.min.css

header.min.css

216 ms

GYKYY-ZXCV3-7897G-57TA3-2CB7R

GYKYY-ZXCV3-7897G-57TA3-2CB7R

229 ms

Nav-PromoBanner-SUV-Desktop-1.jpg

Nav-PromoBanner-SUV-Desktop-1.jpg

437 ms

1_LINCOLN-APPLE-store.png

1_LINCOLN-APPLE-store.png

782 ms

Nav-PromoBanner-SUV-Mobile-1.jpg

Nav-PromoBanner-SUV-Mobile-1.jpg

466 ms

Nav-PromoBanner-Truck-Desktop-1.jpg

Nav-PromoBanner-Truck-Desktop-1.jpg

482 ms

Nav-PromoBanner-Truck-Mobile-1.jpg

Nav-PromoBanner-Truck-Mobile-1.jpg

528 ms

Nav-PromoBanner-MachE-Desktop-1.jpg

Nav-PromoBanner-MachE-Desktop-1.jpg

634 ms

Nav-PromoBanner-MachE-Mobile-1.jpg

Nav-PromoBanner-MachE-Mobile-1.jpg

487 ms

1_LINCOLN-GOOGLE-store.png

1_LINCOLN-GOOGLE-store.png

957 ms

fordpass-5-horizontal-quiet-card-img.jpg

fordpass-5-horizontal-quiet-card-img.jpg

855 ms

Carousel_1.jpg

Carousel_1.jpg

1286 ms

Carousel_2.jpg

Carousel_2.jpg

1620 ms

Carousel_3.png

Carousel_3.png

938 ms

PopularArticle3.jpg

PopularArticle3.jpg

1084 ms

PopularArticle_2.png

PopularArticle_2.png

1102 ms

PopularArticle_1.jpg

PopularArticle_1.jpg

1225 ms

quiet-card-1-new.png

quiet-card-1-new.png

1652 ms

quiet-card-2.jpg

quiet-card-2.jpg

1712 ms

quiet-card-4.png

quiet-card-4.png

1520 ms

quiet-card-4.jpg

quiet-card-4.jpg

1413 ms

quiet-card-5.jpg

quiet-card-5.jpg

2000 ms

FordPassLandingPage_SVS.png

FordPassLandingPage_SVS.png

1914 ms

5050-component-box-mobile.png

5050-component-box-mobile.png

1664 ms

add.svg

add.svg

243 ms

Ford-logo.svg

Ford-logo.svg

365 ms

account-outline.svg

account-outline.svg

242 ms

globe.svg

globe.svg

367 ms

search.svg

search.svg

243 ms

ccpa-icon-ford_58x28.png

ccpa-icon-ford_58x28.png

397 ms

d335cebae6a672cb4348.d335cebae6a672cb4348.woff

d335cebae6a672cb4348.d335cebae6a672cb4348.woff

92 ms

208c1f1d94690b634848.208c1f1d94690b634848.woff

208c1f1d94690b634848.208c1f1d94690b634848.woff

137 ms

43c7c47456e686be0794.43c7c47456e686be0794.woff

43c7c47456e686be0794.43c7c47456e686be0794.woff

52 ms

5f52cfdd8616d31f3fe7.5f52cfdd8616d31f3fe7.woff

5f52cfdd8616d31f3fe7.5f52cfdd8616d31f3fe7.woff

135 ms

light.woff

light.woff

200 ms

gux-icons.ttf

gux-icons.ttf

90 ms

bf437d4135d5b3b3dad7.bf437d4135d5b3b3dad7.woff

bf437d4135d5b3b3dad7.bf437d4135d5b3b3dad7.woff

90 ms

b5346408f87c7941729d.b5346408f87c7941729d.woff

b5346408f87c7941729d.b5346408f87c7941729d.woff

197 ms

5ff2a3a174712ff368b7.5ff2a3a174712ff368b7.woff

5ff2a3a174712ff368b7.5ff2a3a174712ff368b7.woff

135 ms

37ffe2bdb911b5dfb6b2.37ffe2bdb911b5dfb6b2.woff

37ffe2bdb911b5dfb6b2.37ffe2bdb911b5dfb6b2.woff

199 ms

lincoln-icons.d5e6554e351025e772f8.woff

lincoln-icons.d5e6554e351025e772f8.woff

136 ms

lincoln-icons.woff

lincoln-icons.woff

198 ms

config.json

config.json

165 ms

Accessibility Review

fordpass.com accessibility score

91

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

fordpass.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

fordpass.com SEO score

89

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fordpass.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Fordpass.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

fordpass.com

Open Graph description is not detected on the main page of Ford Pass. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: