Tools & Wizards About Us
formation.ai screenshot

Report Summary

  • 33

    Performance

    Renders faster than
    53% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

formation.ai

Formation | Individual relationships. Enterprise scale.

Page Load Speed

5.2 sec in total

First Response

582 ms

Resources Loaded

2.7 sec

Page Rendered

1.8 sec

formation.ai screenshot

About Website

Click here to check amazing Formation content for United States. Otherwise, check out these important facts you probably never knew about formation.ai

Formation distills complex customer data into uniquely tailored experiences; we orchestrate physical and digital exchanges into one seamless journey.

Visit formation.ai

Key Findings

We analyzed Formation.ai page load time and found that the first response time was 582 ms and then it took 4.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

formation.ai performance score

33

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

16/100

10%

LCP (Largest Contentful Paint)

Value4.4 s

38/100

25%

SI (Speed Index)

Value5.2 s

60/100

10%

TBT (Total Blocking Time)

Value9,460 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.004

100/100

15%

TTI (Time to Interactive)

Value16.5 s

5/100

10%

Network Requests Diagram

formation.ai

582 ms

2340614.js

271 ms

css2

129 ms

vendors.min.css

129 ms

main.min.css

31 ms

Our browser made a total of 72 requests to load all elements on the main page. We found that 76% of them (55 requests) were addressed to the original Formation.ai, 3% (2 requests) were made to Google-analytics.com and 3% (2 requests) were made to Googleadservices.com. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Formation.ai.

Page Optimization Overview & Recommendations

Page size can be reduced by 812.1 kB (21%)

Content Size

3.8 MB

After Optimization

3.0 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Formation.ai main page is 3.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 3.7 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 40.2 kB

  • Original 49.0 kB
  • After minification 37.7 kB
  • After compression 8.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 11.2 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 40.2 kB or 82% of the original size.

Image Optimization

-21%

Potential reduce by 771.8 kB

  • Original 3.7 MB
  • After minification 3.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Formation needs image optimization as it can save up to 771.8 kB or 21% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 50 B

  • Original 21.0 kB
  • After minification 21.0 kB
  • After compression 20.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 27 (40%)

Requests Now

67

After Optimization

40

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 67 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Formation. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

formation.ai

formation.ai

582 ms

2340614.js

2340614.js

271 ms

css2

css2

129 ms

vendors.min.css

vendors.min.css

129 ms

main.min.css

main.min.css

31 ms

extra.css

extra.css

144 ms

mediabox.min.css

mediabox.min.css

157 ms

jquery-3.6.0.min.js

jquery-3.6.0.min.js

132 ms

vendors.min.js

vendors.min.js

106 ms

jquery.sticky.min.js

jquery.sticky.min.js

122 ms

common.min.js

common.min.js

213 ms

nav.min.js

nav.min.js

202 ms

mediabox.js

mediabox.js

31 ms

hotjar-2698926.js

hotjar-2698926.js

425 ms

gtm.js

gtm.js

456 ms

top-logo.png

top-logo.png

244 ms

Gamification-Blog-Guide.png

Gamification-Blog-Guide.png

1452 ms

homepage-hero-img-1.png

homepage-hero-img-1.png

365 ms

homepage-hero-img-2.png

homepage-hero-img-2.png

366 ms

black-circle.png

black-circle.png

360 ms

hero-thin-circle.svg

hero-thin-circle.svg

347 ms

download-img.jpeg

download-img.jpeg

361 ms

logo-img.svg

logo-img.svg

360 ms

UAL.png

UAL.png

573 ms

GEL.png

GEL.png

390 ms

Smiles.png

Smiles.png

388 ms

half-orb.svg

half-orb.svg

393 ms

oliver-block.png

oliver-block.png

390 ms

julie-block.png

julie-block.png

444 ms

eric-block.png

eric-block.png

406 ms

oliver.png

oliver.png

444 ms

julie.png

julie.png

448 ms

eric.png

eric.png

446 ms

nick-block.png

nick-block.png

449 ms

dara-block.png

dara-block.png

448 ms

gabriella-block.png

gabriella-block.png

450 ms

nick.png

nick.png

449 ms

dara.png

dara.png

452 ms

gabriella_2021-12-17-023301_cobq.png

gabriella_2021-12-17-023301_cobq.png

451 ms

greg-block.png

greg-block.png

564 ms

marc-block.png

marc-block.png

452 ms

cara-block.png

cara-block.png

453 ms

greg.png

greg.png

569 ms

marc.png

marc.png

565 ms

cara.png

cara.png

566 ms

profitability-main-img.png

profitability-main-img.png

574 ms

slide1_2022-01-07-060415_xczz.png

slide1_2022-01-07-060415_xczz.png

568 ms

slide2_2022-01-07-062028_pdas.png

slide2_2022-01-07-062028_pdas.png

569 ms

slide3_2022-01-07-062033_uckq.png

slide3_2022-01-07-062033_uckq.png

606 ms

personaliztion.png

personaliztion.png

574 ms

formation-logo-white_200529_002446.svg

formation-logo-white_200529_002446.svg

571 ms

HelveticaNeueCyr-Medium.woff

HelveticaNeueCyr-Medium.woff

263 ms

HelveticaNeueCyr-Roman.woff

HelveticaNeueCyr-Roman.woff

257 ms

HelveticaNeueCyr-Bold.woff

HelveticaNeueCyr-Bold.woff

250 ms

facebook-white.svg

facebook-white.svg

221 ms

twitter-white.svg

twitter-white.svg

250 ms

instagram-white.svg

instagram-white.svg

398 ms

modules.f0cd1ed70b545da08b60.js

modules.f0cd1ed70b545da08b60.js

80 ms

linkedin-white.svg

linkedin-white.svg

277 ms

arrow-left.png

arrow-left.png

258 ms

arrow-right.png

arrow-right.png

320 ms

box-69edcc3187336f9b0a3fbb4c73be9fe6.html

box-69edcc3187336f9b0a3fbb4c73be9fe6.html

182 ms

analytics.js

analytics.js

172 ms

conversion_async.js

conversion_async.js

227 ms

insight.min.js

insight.min.js

196 ms

collect

collect

26 ms

collect

collect

74 ms

25 ms

95 ms

ga-audiences

ga-audiences

97 ms

22 ms

34 ms

Accessibility Review

formation.ai accessibility score

84

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

formation.ai best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

formation.ai SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Formation.ai can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Formation.ai main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

formation.ai

Open Graph data is detected on the main page of Formation. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: