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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

founded.com

Iris | Global Integrated Marketing Agency | For the Forward

Page Load Speed

8.8 sec in total

First Response

3.4 sec

Resources Loaded

5.2 sec

Page Rendered

254 ms

founded.com screenshot

About Website

Visit founded.com now to see the best up-to-date Founded content and also check out these interesting facts you probably never knew about founded.com

Iris is a global integrated marketing agency specializing in participation brand and digital marketing strategy. We specialize in global advertising, brand strategy, social and digital content marketi...

Visit founded.com

Key Findings

We analyzed Founded.com page load time and found that the first response time was 3.4 sec and then it took 5.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

founded.com performance score

0

Network Requests Diagram

www.founded.com

3383 ms

plugins.css

267 ms

fonts.css

178 ms

jquery-1.11.1.min.js

20 ms

founded.js

288 ms

Our browser made a total of 99 requests to load all elements on the main page. We found that 61% of them (60 requests) were addressed to the original Founded.com, 13% (13 requests) were made to Maps.googleapis.com and 6% (6 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (3.4 sec) belongs to the original domain Founded.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 839.3 kB (35%)

Content Size

2.4 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Founded.com main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 21.8 kB

  • Original 28.1 kB
  • After minification 24.6 kB
  • After compression 6.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.5 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 21.8 kB or 77% of the original size.

Image Optimization

-13%

Potential reduce by 162.8 kB

  • Original 1.3 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Founded needs image optimization as it can save up to 162.8 kB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-62%

Potential reduce by 606.9 kB

  • Original 977.4 kB
  • After minification 974.1 kB
  • After compression 370.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 606.9 kB or 62% of the original size.

CSS Optimization

-64%

Potential reduce by 47.8 kB

  • Original 74.5 kB
  • After minification 64.0 kB
  • After compression 26.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Founded.com needs all CSS files to be minified and compressed as it can save up to 47.8 kB or 64% of the original size.

Requests Breakdown

Number of requests can be reduced by 41 (45%)

Requests Now

92

After Optimization

51

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 92 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Founded. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.founded.com

www.founded.com

3383 ms

plugins.css

plugins.css

267 ms

fonts.css

fonts.css

178 ms

jquery-1.11.1.min.js

jquery-1.11.1.min.js

20 ms

founded.js

founded.js

288 ms

masonry.pkgd.min.js

masonry.pkgd.min.js

440 ms

js

js

56 ms

styles.css

styles.css

179 ms

checkbox.min.css

checkbox.min.css

202 ms

style.css

style.css

267 ms

css

css

56 ms

genericons.css

genericons.css

571 ms

style.css

style.css

572 ms

jquery.js

jquery.js

791 ms

jquery-migrate.min.js

jquery-migrate.min.js

449 ms

widgets.js

widgets.js

6 ms

retina.min.js

retina.min.js

274 ms

mixpanel-2-latest.min.js

mixpanel-2-latest.min.js

63 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

323 ms

14 ms

embed

embed

245 ms

iSMHT5Wq_normal.jpg

iSMHT5Wq_normal.jpg

63 ms

Founded_logo.svg

Founded_logo.svg

102 ms

LinkeIn_icon.svg

LinkeIn_icon.svg

105 ms

Twitter_Icon.svg

Twitter_Icon.svg

108 ms

about.jpg

about.jpg

107 ms

Sony_home_image.jpg

Sony_home_image.jpg

304 ms

sony_logo_for_homepage_2.svg

sony_logo_for_homepage_2.svg

188 ms

Small_Square_186x186_LR17.png

Small_Square_186x186_LR17.png

518 ms

FOU001_Founded_client_logos_UNIQLO_LIFEWEAR_trans.png

FOU001_Founded_client_logos_UNIQLO_LIFEWEAR_trans.png

306 ms

Small_Rectangle_379x186_LR3.png

Small_Rectangle_379x186_LR3.png

519 ms

p_and_o_logo_for_homepage_2.svg

p_and_o_logo_for_homepage_2.svg

303 ms

SAP_home_image_2.jpg

SAP_home_image_2.jpg

611 ms

SAP_logo_for_homepage_2.svg

SAP_logo_for_homepage_2.svg

390 ms

unnamed.jpg

unnamed.jpg

516 ms

HSS_Hire_logo_for_homepage_2.svg

HSS_Hire_logo_for_homepage_2.svg

605 ms

Founded_Site_Breakthrough_block_V01f_on_its_own.jpg

Founded_Site_Breakthrough_block_V01f_on_its_own.jpg

896 ms

YAZOO.jpg

YAZOO.jpg

545 ms

Yazoo_logo_for_homepage_2.svg

Yazoo_logo_for_homepage_2.svg

607 ms

work.jpg

work.jpg

604 ms

thumb2.png

thumb2.png

886 ms

zipcar_logo_for_homepage_2.svg

zipcar_logo_for_homepage_2.svg

655 ms

Discovery_home_image.jpg

Discovery_home_image.jpg

657 ms

Discovery_logo_for_homepage_21.png

Discovery_logo_for_homepage_21.png

653 ms

paypoint_home_image_small.jpg

paypoint_home_image_small.jpg

724 ms

Paypoint_logo_for_homepage_2.svg

Paypoint_logo_for_homepage_2.svg

725 ms

186x186_WildFrontiers.png

186x186_WildFrontiers.png

1073 ms

186x186_rollover_client_logos_WildFrontiers.png

186x186_rollover_client_logos_WildFrontiers.png

727 ms

blue-twitter.jpg

blue-twitter.jpg

811 ms

Sportsaid_home_image.jpg

Sportsaid_home_image.jpg

990 ms

Sportsaid_logo_for_homepage_2.svg

Sportsaid_logo_for_homepage_2.svg

814 ms

Quote_2_home.jpg

Quote_2_home.jpg

900 ms

Founded_Uniqlo_Novak_Ad_379x186.jpg

Founded_Uniqlo_Novak_Ad_379x186.jpg

905 ms

Founded_Uniqlo_Logo_Transparent_379x186.png

Founded_Uniqlo_Logo_Transparent_379x186.png

971 ms

image-resize.jpg

image-resize.jpg

1155 ms

Big_Change_logo_Overlay.svg

Big_Change_logo_Overlay.svg

1163 ms

clients.jpg

clients.jpg

950 ms

who.js

who.js

459 ms

proxima_nova_alt_regular-webfont.woff

proxima_nova_alt_regular-webfont.woff

965 ms

proxima_nova_alt_semibold-webfont.woff

proxima_nova_alt_semibold-webfont.woff

987 ms

Zain_home_image_large1.jpg

Zain_home_image_large1.jpg

1271 ms

Zain_logo_for_homepage_2.svg

Zain_logo_for_homepage_2.svg

1049 ms

contact.jpg

contact.jpg

980 ms

js

js

25 ms

init_embed.js

init_embed.js

45 ms

reply_48x16.png

reply_48x16.png

874 ms

retweet_48x16.png

retweet_48x16.png

940 ms

favorite_48x16.png

favorite_48x16.png

946 ms

common.js

common.js

64 ms

map.js

map.js

64 ms

google4.png

google4.png

22 ms

overlay.js

overlay.js

19 ms

util.js

util.js

14 ms

onion.js

onion.js

16 ms

search_impl.js

search_impl.js

13 ms

StaticMapService.GetMapImage

StaticMapService.GetMapImage

155 ms

stats.js

stats.js

79 ms

ga.js

ga.js

30 ms

jquery.form.min.js

jquery.form.min.js

743 ms

scripts.js

scripts.js

744 ms

wp-embed.min.js

wp-embed.min.js

747 ms

ViewportInfoService.GetViewportInfo

ViewportInfoService.GetViewportInfo

109 ms

controls.js

controls.js

17 ms

transparent.png

transparent.png

70 ms

kh

kh

111 ms

who.ashx

who.ashx

143 ms

__utm.gif

__utm.gif

76 ms

css

css

57 ms

mapcnt6.png

mapcnt6.png

61 ms

vt

vt

114 ms

vt

vt

108 ms

vt

vt

110 ms

vt

vt

131 ms

vt

vt

121 ms

CrYjSnGjrRCn0pd9VQsnFOvvDin1pK8aKteLpeZ5c0A.woff

CrYjSnGjrRCn0pd9VQsnFOvvDin1pK8aKteLpeZ5c0A.woff

49 ms

RxZJdnzeo3R5zSexge8UUbO3LdcAZYWl9Si6vvxL-qU.woff

RxZJdnzeo3R5zSexge8UUbO3LdcAZYWl9Si6vvxL-qU.woff

60 ms

Hgo13k-tfSpn0qi1SFdUfbO3LdcAZYWl9Si6vvxL-qU.woff

Hgo13k-tfSpn0qi1SFdUfbO3LdcAZYWl9Si6vvxL-qU.woff

66 ms

d-6IYplOFocCacKzxwXSOLO3LdcAZYWl9Si6vvxL-qU.woff

d-6IYplOFocCacKzxwXSOLO3LdcAZYWl9Si6vvxL-qU.woff

74 ms

AuthenticationService.Authenticate

AuthenticationService.Authenticate

19 ms

SEO Factors

founded.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Founded.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Founded.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

founded.com

Open Graph data is detected on the main page of Founded. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: