Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

fragrancechoice.com.au

Buy Discount Womens Perfume & Discount Mens Cologne Online - Fragrance Choice

Page Load Speed

10.9 sec in total

First Response

3.3 sec

Resources Loaded

7.4 sec

Page Rendered

286 ms

fragrancechoice.com.au screenshot

About Website

Click here to check amazing Fragrance Choice content. Otherwise, check out these important facts you probably never knew about fragrancechoice.com.au

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Key Findings

We analyzed Fragrancechoice.com.au page load time and found that the first response time was 3.3 sec and then it took 7.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

fragrancechoice.com.au performance score

0

Network Requests Diagram

www.fragrancechoice.com.au

3254 ms

shop.css

396 ms

vs350.js

693 ms

gtm.js

77 ms

logo.jpg

1131 ms

Our browser made a total of 29 requests to load all elements on the main page. We found that 97% of them (28 requests) were addressed to the original Fragrancechoice.com.au, 3% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (3.3 sec) belongs to the original domain Fragrancechoice.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 55.6 kB (38%)

Content Size

147.0 kB

After Optimization

91.5 kB

In fact, the total size of Fragrancechoice.com.au main page is 147.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 91.8 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 21.1 kB

  • Original 26.2 kB
  • After minification 26.1 kB
  • After compression 5.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 21.1 kB or 81% of the original size.

Image Optimization

-13%

Potential reduce by 11.9 kB

  • Original 91.8 kB
  • After minification 80.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Fragrance Choice needs image optimization as it can save up to 11.9 kB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-62%

Potential reduce by 3.7 kB

  • Original 5.9 kB
  • After minification 5.9 kB
  • After compression 2.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 3.7 kB or 62% of the original size.

CSS Optimization

-82%

Potential reduce by 18.8 kB

  • Original 23.0 kB
  • After minification 21.5 kB
  • After compression 4.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fragrancechoice.com.au needs all CSS files to be minified and compressed as it can save up to 18.8 kB or 82% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

28

After Optimization

28

The browser has sent 28 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fragrance Choice. According to our analytics all requests are already optimized.

SEO Factors

fragrancechoice.com.au SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fragrancechoice.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Fragrancechoice.com.au main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Fragrance Choice. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: